Retail TouchPoints

JUNE 28, 2022

While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. Dig Into the Data. Retailers that know their customers and can anticipate their needs through more personalized experiences will remain top of mind for consumers.

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Customer Data Customer Retail Consumer 283

Forrester eCommerce

FEBRUARY 23, 2024

The California attorney general’s office reached a settlement with DoorDash after the food delivery company sold customer data without proper notice or opt out controls. It got slapped with a measly $375,000 fine (for context, DoorDash’s stock price is $122 and change), but don’t brush this off as a one-and-done.

Customer Data 410

Customer Data Customer B2C Marketing 410

Retail TouchPoints

JUNE 23, 2020

Australia-based Stateside Sports has partnered with Emarsys to harness the solution provider’s fully integrated customer data platform to fuel its future expansion. Stateside Sports is aiming to double its customer database and retail presence within the next two years.

Customer Data 290

Customer Data Omnichannel Customer eCommerce 290

Optimizely

FEBRUARY 14, 2020

If you’re thinking about buying a Customer Data Platform (CDP) for your brand, you know it’s a big decision. You’ve heard it’s the only way to truly access the data you need as a marketer. . Can a CDP really solve your data issues? Will a CDP help you quickly execute data-powered marketing campaigns?

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Customer Data Customer Download Information 195

Retail TouchPoints

FEBRUARY 9, 2023

None of this is intimidates Derek Detenber though — he’s coming up on the one -year anniversary of his appointment as Chief Marketing and Merchandising Officer at Batteries Plus, and he sees only opportunity on the horizon. As such, much of the company’s marketing is low-funnel. “We’ve The new Batteries Plus online experience. “If

Customer Data 197

Customer Data Customer Omnichannel Electronics 197

Retail TouchPoints

FEBRUARY 28, 2024

This same guided approach to building can be applied to data models, especially useful for achieving fast, low-risk and low-cost models suited for purpose in specific vertical industries like retail commerce. Analysts save time that would otherwise be spent developing data models from scratch.

Toys 230

Toys Supplies Improvements Marketing 230

Retail TouchPoints

MARCH 15, 2024

Publications about marketing often invoke the comparison of a digital shelf with a physical one. After all, a digital shelf displays your products for the customer to browse, just like a shelf in a brick-and-mortar store would. While customers come to browse the physical shelf, your digital shelf goes to the customer.

Telecommunications 250

Telecommunications eCommerce Platforms Games eCommerce 250

Optimizely

AUGUST 6, 2020

Marketers should listen to what consumers are so willing to share about themselves and use that information to treat their shoppers with a more personalized touch. A quiz with relevant content to your brand is entertaining, even informative, for your customers, and the data input is priceless for you. Learn more here !)

Customer Data 195

Customer Data Customer Events Shopify 195

Forrester eCommerce

SEPTEMBER 14, 2022

I’m not generally known for my prowess in do-it-yourself, or DIY. When anything needs fixing, putting together and certainly constructing from scratch, I prefer to leave it to people who know what they’re doing.

Customer Data 195

Customer Data Customer Other B2B 195

Omniconvert

MAY 31, 2022

What is a customer data platform and why would you need it? How can it benefit your business and marketing strategy? The post What is a customer data platform appeared first on Omniconvert Ecommerce Growth Blog. Read on to find out!

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Customer Data Customer Blog eCommerce 78

365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Results are only as good as the data you feed it.

Customer Data 63

Customer Data Customer Multi-channel Events 63

Digital Doughnut

JANUARY 29, 2024

UK’s retail landscape is evolving rapidly, with Customer Data Platforms (CDPs) at the forefront, helping retailers to intimately understand their customers.

Customer Data 52

Customer Data Customer Retail Mobile 52

Kissmetrics

MAY 10, 2021

Here’s what you need to know about its effect on the digital marketing industry. Blockchain technology is a new way to secure your data. You can use blocks to store information like: financial transactions contracts medical data supply information confidential customer data. After all, data is valuable.

Cryptocurrencies 262

Cryptocurrencies Marketing Social Media Cryptography 262

365 Retail

DECEMBER 12, 2023

On top of that, customers are demanding greater privacy and control of their data. To thrive in today’s fast-paced and dynamic retail environment, retailers must embrace the power of data and use it to bridge the gap between their customers’ needs and their business objectives. Earlier this year.

Customer Data 52

Customer Data Customer Retail Omnichannel 52

RTP blog

OCTOBER 15, 2018

By Chirag Shivalker, Hi-Tech BPO We live in a world driven by data, and leveraging it appropriately in a retail setup has proved its worth in providing relevant and valuable customer experiences. Why Should Retailers Collect Customer Data? What Questions Should Retailers Ask To Collect Relevant Customer Data?

Customer Data 150

Customer Data Customer X-cart Retail 150

Optimizely

JULY 22, 2020

We recently chatted with Scott Rakestraw, Co-Founder at Upper Quadrant on an episode of the Empowered Marketer. Upper Quadrant is a data-focused marketing agency that specializes in creating rich, personalized omnichannel experiences through the use of customer data.

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Omnichannel Marketing Customer Data eCommerce 195

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Craft tailored quizzes for meaningful insights.

Social Media 273

Social Media Consumer Information Marketing 273

Optimizely

JANUARY 24, 2019

In an ideal world, every marketer would use data to its fullest impact—including website data, ecommerce data, and all types of customer data. Unless you’re living in marketing utopia, we’re guessing there still might be room for improvement when it comes to how you handle data across the organization.

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Marketing Games Customer Data Improvements 236

Retail TouchPoints

MARCH 8, 2021

Using the data at their fingertips, retailers can capture a more in-depth view of customers’ lives, allowing them to better understand their wants and needs — and ultimately use that picture to create a service experience that incorporates both technology and humans. How is your digital marketing impacting traffic to your store?

Customer Data 264

Customer Data Customer White Paper Technology 264

Retail TouchPoints

AUGUST 1, 2023

Retailers have access to troves of data: data about their customers, their products and their business. But despite earnest proclamations that consumers expect seamless brand experiences, these data and the insights they generate are resting in disparate systems and used by siloed teams.

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Improvements Management Information Download 239

Retail TouchPoints

APRIL 27, 2023

Streaming service Roku has partnered with Instacart to bring together viewership data and purchasing insights, allowing marketers to measure whether “streamers” are buying products on Instacart after seeing ads on the Roku platform. Instacart is now available to more than 95% of households in the U.S.

Consumer 227

Consumer Customer Data Marketing Information 227

Groove

APRIL 17, 2024

Marketing automation is a technology that has allowed companies to supercharge their marketing strategies without blowing up their budgets. Understanding Klaviyo's Google Ads Integration Klaviyo is a platform that offers a robust suite of marketing automation tools.

Customer Data 396

Customer Data Improvements eCommerce Article 396

Retail TouchPoints

FEBRUARY 15, 2023

Accenture’s AI.Retail platform — which helps retailers better utilize data and artificial intelligence to optimize common operations such as customer acquisition, pricing and promotions, assortment and supply chain — can now be deployed on Google Cloud.

Merchant Services 282

Merchant Services Supplies Retail Customer Data 282

Retail TouchPoints

MAY 3, 2023

The days of third-party data are over. The cookieless future has settled and users worldwide demand their data be kept private. Forbes reports that companies are now faced with increased pressure to find new ways to track marketing behaviors. In short, how can businesses connect with their customers? trillion in value.

POS 249

POS Customer Experience Customer Technology 249

Omniconvert

JUNE 16, 2020

What is customer data? The post What is a customer data platform appeared first on ECOMMERCE GROWTH Blog. You’re a business that is partially or entirely functioning online, right? You are processing orders, you.

Customer Data 78

Customer Data Customer Blog eCommerce 78

Retail TouchPoints

MARCH 9, 2022

It’s those retailers that can most quickly and accurately react to these turbulent market forces and behaviors that are creating the most innovative and positive customer experiences. The rest are at risk of losing customer loyalty, brand affinity and revenue. So how do retailers regain the power of their data?

Retail 303

Retail Customer Data Customer Experience Social Media 303

Forrester eCommerce

FEBRUARY 5, 2019

B2B marketing data provider DiscoverOrg announced on February 4th that the company is buying ZoomInfo. Our snap analysis is this is a smart move that shakes up the market and bolsters DiscoverOrg’s position in it.

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B2B Marketing Customer Data Customer 337

Retail TouchPoints

APRIL 17, 2024

It’s a catalyst reshaping the core of digital marketing. It’s not merely about substituting cookie-based tracking with another data-centric method. Traditional keyword searches fall short, but with gen AI fueled by massive data sets, a system like Lucidworks Fusion can quickly deliver precise answers.

Social Media 291

Social Media B2C B2B Customer Data 291

Groove

FEBRUARY 16, 2024

Shopify and HubSpot make for a powerful duo, allowing you to connect all of HubSpot's powerful sales and marketing features directly to your Shopify store. This unified view of customer data allows businesses to create targeted marketing campaigns, personalized communication, and more effective customer segmentation.

Shopify 379

Shopify Live Chat Customer Data Information 379

RetailMinded

NOVEMBER 23, 2022

As a retailer, you likely already have a wealth of customer data. This data can include customer contact information, purchase history, and demographic information. In addition, analyzing customer data can help you to identify trends and anticipate future demand.

Customer Data 52

Customer Data Cryptography Customer Retail 52

Retail TouchPoints

JANUARY 11, 2021

With these sweeping shifts in consumer needs, retailers relied on data more than ever to quickly position themselves to create the kinds of offerings and experiences that consumers expected during this unprecedented period. Real-time data is the key for 2021. One such area where on-demand data can help retailers is inventory.

Small Business Retail 238

Small Business Retail Retail eCommerce Social Media 238

Funnel.io

NOVEMBER 21, 2023

Smart marketers respect the importance of good data. But among all the tools that offer solutions fo r data management and analysis, it can be difficult to understand the roles that different types of tools play in a data stack.

Customer Data 36

Customer Data Customer Management Marketing 36

Retail TouchPoints

JULY 24, 2023

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. Yet despite the complexities, an effective personalized approach to marketing is critical to success. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

Small Business Retail 233

Small Business Retail Marketing Retail Social Media 233

Retail TouchPoints

AUGUST 16, 2022

The importance of winning loyal customers depends on one-to-one customer personalization and engagement based on customers’ behavior and intent. As the benefits of personalization become more apparent, the rise in data privacy concerns and their impact on organizations are beginning to take center stage.

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eCommerce Consumer Merchant Services Recommendation 252

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. Lesson 1 Build your core strategy around creating customer value: D’Arcy has worked for brands across a vast scope of categories.

Marketing 288

Marketing Customer Loyalty Omnichannel eCommerce 288

Retail TouchPoints

SEPTEMBER 28, 2021

Some say that in the new era of retail, data is gold. For others, data is oil. Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development.

Consumer 271

Consumer Customer Experience eCommerce Technology 271

Groove

MARCH 6, 2024

While many tools are required to successfully manage a digital-age brand, the tools you trust with your ongoing digital marketing strategy are among the most crucial. HubSpot and Klaviyo are two of the biggest names in eCommerce marketing today, and each brings a wealth of benefits to the table.

Social Media 370

Social Media Customer Data Shopify Magento 370