Groove

SEPTEMBER 1, 2020

Texting has made communication easier for both consumers and businesses, and SMS marketing is an effective component of a great mobile eCommerce strategy. SMS marketing, or text message marketing, is a powerful tool to communicate with customers. Klaviyo SMS: What Is It? usually by texting the word "STOP.".

eCommerce Marketing 370

eCommerce Marketing Social Media Mobile eCommerce eCommerce 370

UpSellIt

JULY 13, 2023

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. What is Omnichannel Retailing? What is Omnichannel Retailing?

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101

Groove

APRIL 29, 2022

What is SMS Marketing? With this uptick in cellular device usage, SMS marketing is a hot topic for eCommerce marketers. So, what exactly is SMS marketing ? SMS marketing stands for Short Message Service 一 or text messaging. It’s a great strategy for getting your message right in front of your audience.

Merchant Services 195

Merchant Services Marketing Shopping Carts Shipping Costs 195

Groove

SEPTEMBER 24, 2020

Creating an optimized email marketing strategy is key to engaging new and existing customers. Email and SMS help businesses reach more customers, converse with them on a personal level and customize the shopping experience to cater to their interests. Integrate customer data from your eCommerce store ?

Customer Data 322

Customer Data BigCommerce eCommerce Marketing Document 322

Omnisend

MAY 15, 2020

Ecommerce is set to make up 17.5% However, online marketers still face all kinds of challenges from generating viable traffic to converting visitors into actual paying customers who have repeat value. Also, suggest a few simple, actionable ways to increase sales via the rollout of effective marketing initiatives.

eCommerce Marketing 78

eCommerce Marketing eCommerce Marketing Demo 78

Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. How Klaviyo Helps Build Customer Relationships.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

Optimizely

NOVEMBER 16, 2017

Data is at the core of all ecommerce marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers. Too many marketing platforms.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

Groove

APRIL 16, 2024

A few of these key features include things like a drag-and-drop online store builder, automated inventory management tools, multi-channel selling, and an advanced suite of marketing and SEO tools. Salesforce Commerce Cloud also offers a deep integration with Salesforce's customer relationship management (CRM) platform.

BigCommerce 364

BigCommerce Magento Multi-channel Shopify 364

365 Retail

MARCH 10, 2024

As more companies rely on online sales and marketing, the e-commerce landscape is growing. If you want to launch an e-commerce business or just plan to stay competitive, it’s essential to be aware of the trends that redefine the industry landscape. trillion in 2024.

eCommerce 104

eCommerce Payment Services Payments eCommerce Marketing 104

Groove

AUGUST 18, 2020

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. In this blog, we're diving into the features, pros and cons of both Klaviyo vs. MailChimp to help you determine the best eCommerce tool for your business's needs. Real-Time Customer Data.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Groove

JULY 21, 2020

Choosing which eCommerce marketing tool to invest your time and money into is not an easy decision. Klaviyo is an email marketing tool designed specifically for eCommerce businesses. Easily import customer data into Klaviyo, and use it to personalize your content and campaigns.

eCommerce 370

eCommerce Merchant Services eCommerce Marketing Customer Loyalty 370

Optimizely

FEBRUARY 8, 2018

Marketing attribution can be a little intimidating. If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. Centralize your marketing data.

Multi-channel 186

Multi-channel Channel Marketing B2C 186

365 Retail

SEPTEMBER 26, 2023

Pro Carrier , the international eCommerce shipping specialist, and part of DG International Group , has appointed two new senior team members to lead its eCommerce cross-border shipping services in Europe. She was previously Head of Business Change and has over ten years of experience within the eCommerce, parcel and freight sectors.

Beauty and Health 59

Beauty and Health Shipping Costs Fashion Shipping 59

Smile.io

JANUARY 4, 2024

Onsite marketing is a way to increase ecommerce visitor engagement and sales by focusing on customer data and personalization. How does onsite marketing differ from traditional visitor engagement strategies?  What is onsite marketing Onsite marketing examples What is onsite marketing?

X-cart 67

X-cart eCommerce Marketing Live Chat 67

Optimizely

NOVEMBER 30, 2017

The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. Adapting quickly to these trends is how brands stay ahead in today’s competitive market. As a B2C marketer, you should be asking yourself hard questions like: What KPIs should we care about?

B2C 186

B2C Marketing Channel Customer Data 186

ESW

SEPTEMBER 3, 2018

Accenture reports a compound annual growth rate of nearly 30 percent from 2014 to 2020 for cross-border eCommerce. According to Jenna Vassallo at Forrester, cross-border purchases will make up 20 percent of the worldwide eCommerce market by 2022. The popularity of cross-border eCommerce is on the rise.

Customer Data 84

Customer Data eCommerce Customer Consumer 84

Retail TouchPoints

JULY 28, 2023

There are plenty of direct and hidden factors that influence profitability, and for media buying they can drastically change the ROI of your marketing investment. Most marketing teams are aware of this — few are able to act on it. Product margins are a good straightforward example, but in our industry they are old news.

eCommerce Platforms 215

eCommerce Platforms eCommerce Technology Marketing 215

Optimizely

JUNE 23, 2020

The trend is pointing toward increasingly restricted access to customers, which makes it more important to refocus on channels like your website, blog, email, SMS, and direct mail where you can own your audiences. Today’s marketing landscape is in support of this argument too. Statista: The Rise of E-Commerce in the United States.

Channel 195

Channel eCommerce Social Media Magazine 195

ESW

SEPTEMBER 3, 2018

Accenture reports a compound annual growth rate of nearly 30 percent from 2014 to 2020 for cross-border eCommerce. According to Jenna Vassallo at Forrester, cross-border purchases will make up 20 percent of the worldwide eCommerce market by 2022. The popularity of cross-border eCommerce is on the rise.

Customer Data 60

Customer Data eCommerce Customer Consumer 60

365 Retail

MARCH 10, 2024

As more companies rely on online sales and marketing, the e-commerce landscape is growing. If you want to launch an e-commerce business or just plan to stay competitive, it’s essential to be aware of the trends that redefine the industry landscape. trillion in 2024.

eCommerce 52

eCommerce Payment Services Payments eCommerce Marketing 52

FastSpring

OCTOBER 27, 2020

D2C not only offers personalization and elevates the buyer experience for your customers, but also gives your business complete control over how you choose to position, market, and ultimately sell your products. It’s a win-win! However, moving software sales to a D2C model takes careful planning.

Consumer 132

Consumer eCommerce Marketing Customer Data eCommerce 132

Omnisend

SEPTEMBER 18, 2018

The biggest shopping period of the year is fast approaching and it’s important that you have a good strategy in place for your Black Friday campaigns. For great open and conversion rates, you need appealing subject lines.

eCommerce Marketing 146

eCommerce Marketing Customer Data eCommerce Marketing 146

Omnisend

MAY 18, 2021

states have legalized marijuana and cannabis, and CBD retailers stand to benefit from the new marketing opportunities. At the same time, a survey by Rolling Stone reveals that it’s likely the market will spike to an incredible $22 billion by the year 2022. With the coronavirus pandemic, more and more customers are turning to ecommerce.

eCommerce 78

eCommerce Marketing Food and Beverages eCommerce Platforms 78

Optimizely

AUGUST 9, 2018

Traditional Brands Are Moving Aggressively into Ecommerce. “I Jim Edgett, Head of Integrated Marketing at Gamestop. Some traditional retailers and CPG brands have begun to adopt new technologies and realize the full potential of ecommerce and direct-to-consumer. Pricing Strategy is an Ongoing Challenge. “We

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Optimizely

DECEMBER 5, 2017

In our recent study , we found that customer lifecycle marketing is not a focus for most B2C marketers. In fact, it ranked almost at the bottom of most marketers’ priority lists. If you’re ready to stop overlooking lifecycle automation, here’s how to add it to your ecommerce marketing strategy.

eCommerce 150

eCommerce B2C eCommerce Marketing Channel 150

Optimizely

JUNE 8, 2020

If you’re a marketer, here are the questions that probably keep you awake at night: How do I find and isolate the right buyers that I want to sell to, out of a sea of thousands? The answers lie with your Customer Data Platform (CDP). The seed audience is typically a smaller segment, containing your best customers.

Customer 195

Customer Social Media Customer Data Events 195

ROI Revolution

JULY 25, 2019

Welcome to lucky edition #3 of ROI Revolution’s Monthly Marketing Recap series! Last month , we covered marketing news like IRCE 2019, exciting campaigns we saw in June, and recent innovative augmented reality (AR) use cases. Marketing News Highlights. Ecommerce + Consumer Packaged Goods. Amazon Prime Day 2019.

Marketing 68

Marketing Social Media Cryptocurrencies Cryptography 68

SellBrite

AUGUST 9, 2021

With this rise in shopping activity, ecommerce marketing automation(EMA) is a no-brainer for sellers. EMA and its software will make your life easier, allowing you to dedicate more time to high-priority tasks like fostering customer relationships. What is ecommerce marketing automation?

eCommerce Marketing 157

eCommerce Marketing eCommerce Marketing Merchant Services 157

MakeWebBetter

AUGUST 8, 2019

When talking about e-commerce marketing ideas. But firstly, I would like to share some sales stats which might help and excel your business this e-commerce holidays. Ecommerce holiday sales mostly counts upon […]. It becomes mandatory to pitch sales according to the holiday calendar.

eCommerce 60

eCommerce eCommerce Marketing Presentation Marketing 60

Kissmetrics

JUNE 14, 2017

That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. You want every interaction to embody brand consistency and offer customer satisfaction. Image Source.

Channel 226

Channel Customer Jewelry Customer Data 226

Groove

MAY 3, 2022

In this blog, we’re comparing how HubSpot and Marketo stack up against one another in terms of eCommerce marketing. Email Marketing. Use A/B testing to see which subject lines, CTAs, offers and more get the most engagement, and personalize emails using the data driven by the HubSpot CRM. We’re happy you’re here.

eCommerce Marketing 195

eCommerce Marketing Merchant Services eCommerce Marketing 195

Optimizely

SEPTEMBER 4, 2018

Most advice for ecommerce marketers focuses on what you should be doing to improve your brand’s marketing. You should be working to implement omnichannel campaigns , lower your cost-per-click, and get a better handle on your first party data. . Here are the top 10 mistakes we’ve seen ecommerce marketers make.

eCommerce Marketing 231

eCommerce Marketing eCommerce Marketing Omnichannel 231

Optimizely

FEBRUARY 21, 2019

But in the ever-changing world of B2C and ecommerce marketing, it doesn’t have to be. In fact, there’s a real delight that comes with getting to know who your buyers are, as well as discovering insights in your data that could turn them into loyal customers for life. And lots, lots more. Watch the Webinar Now.

B2C 30

B2C Webinar Marketing Customer Data 30

Ecommerce Platforms

MARCH 18, 2023

Both retail and ecommerce stores have their own distinctive pros and cons to consider for any entrepreneur. Today, we’re going to take a closer look at the two sales methodologies, to help you decide which strategy is best for your brand. The alternative strategy to this business model is “ direct to consumer ” or DTC selling.

eCommerce 104

eCommerce Shipping Costs Payment Services Small Business Retail 104

Omnisend

MAY 7, 2020

As consumers are increasingly being exposed to generic marketing and distraction only a fingertip away, marketers need to find ways to stand out and from the crowd and provide relevant, personalized and attention-grabbing messaging. Let’s explore the new Splits functionality and how marketers can use it.

Demo 88

Demo Customer Data Information Marketing 88

ecomdash

DECEMBER 31, 2018

This article is part of our series about tailoring your content strategy for the ecommerce sales funnel. The AIDA model of the sales funnel — Attention-Interest-Desire-Action — has served merchants for over a century, giving them a reliable framework to understand their customer’s journey throughout the sales process.

eCommerce 80

eCommerce Social Media Merchant Services Article 80

Inflow Insights

AUGUST 30, 2021

When it comes to making smarter content decisions for your eCommerce business, nothing’s more important than a brilliant SEO strategy. But how do you make a strategy work when you’re dealing with seasonal changes to customer traffic and buying behavior? Enter SEO forecasting. How to Forecast Your SEO Potential.

SEO 151

SEO eCommerce Information Recommendation 151