Remove Customer Data Remove Examples Remove Point of Sale Remove Technology
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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

With innovative technology and data solutions, retail stores can deliver highly targeted offers to engage customers. Invest in Technology Solutions. To stay ahead of the curve, retailers can utilize technology to track the purchases customers make across different channels. Reward Your Most Loyal Customers.

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Why Bricks and Mortar Businesses Should Invest In Technology

365 Retail

The economic uncertainty is creating a great deal of pressure on high-street firms, which is why the time is right to invest in technology. Why Invest In Technology Now? Just What Can Technology Do For Business? Boosts Brand Loyalty Companies that invest in technology get to know their customers by gathering data.

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How to Design Your Retail Space With Security in Mind

Retail TouchPoints

Advancements in security technology have helped retail businesses across the world better protect their physical property, valuable products, data and information, and their employees. You should also use cameras to see what’s occurring at the point of sale with a clear view of the cash register or tablet, the cashier and the customer.

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Why Two Cannabis Retailers are High on In-Store Tech and Innovative Design

Retail TouchPoints

Through an interactive activation , attendees can venture through the shopping experience and see how the brands combine high-touch service and immersive technology to better serve consumers. Everything from the millwork to the fixtures and technology drive a brand story. Plus, the interactive RFID stations are a ‘must-see.’

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A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Optimizely

But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. But what if you could eliminate the gap between data and marketing execution? Own your customer data.

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Retailers Need to Close Active Directory Security Gaps

Retail TouchPoints

The growth of online shopping, self-checkout systems, point-of-sale transactions and other digital processes has created numerous opportunities for attackers. Employing tactics ranging from social engineering to credit card skimming, criminals can attack anywhere along the supply chain, from payment system providers to customers.

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Retail Media: Everything You Need to Know

Retail TouchPoints

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.” now has a retail media network.

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