Retail TouchPoints

JULY 24, 2023

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. Yet despite the complexities, an effective personalized approach to marketing is critical to success. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

Small Business Retail 246

Small Business Retail Marketing Retail Social Media 246

Kissmetrics

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

MARCH 8, 2021

Lacroix: During the first wave of COVID-19, we did a series of studies and found that consumers were split between two groups: those that are optimistic about the future and those that are pessimistic. How is your digital marketing impacting traffic to your store?

Customer Data 263

Customer Data Customer White Paper Technology 263

Retail TouchPoints

FEBRUARY 8, 2024

The digital marketplace solution from Intelligence Node — which is powered by generative AI and real-time data capture — generates comprehensive product listings and ratings for customers while also providing custom, data-rich insights to guide a company’s marketing strategies.

Customer Experience 276

Customer Experience Improvements Customer Data Information 276

Retail TouchPoints

DECEMBER 1, 2022

Batteries Plus has rolled out a new online experience, using customer data to create a more customized and personalized shopper journey. The company will continue to build on its new digital offerings in order to cultivate deeper relationships with its customers.

Omnichannel 275

Omnichannel Customer Data eCommerce Platforms Technology 275

Kissmetrics

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies? Beyond this, there are various ways to market without cookies. Let’s find out.

Marketing 264

Marketing PPC Social Media Books 264

retailnext

SEPTEMBER 24, 2019

In today’s world, collecting data and basing decisions on the calculated data is critical to success, especially in the retail market. It is also critical to formulating an effective business and marketing strategy. Ensuring relevancy of products as per demand and the competitive market. Introduce innovation.

Customer Data 88

Customer Data Improvements Customer Social Media 88

Groove

MARCH 5, 2024

Whether you’re an eCommerce retailer, brick-and-mortar store, or service-based business, choosing the best email marketing tool is essential for promoting your company and growing your audience. Kaviyo and ActiveCampaign are two of the industry's best marketing automation solutions. Is your company ready for this kind of growth?

Live Chat 300

Live Chat eCommerce Platforms WooCommerce Shopify 300

Retail TouchPoints

MARCH 5, 2024

In the last few years, point of purchase has emerged as a sweet spot for effective marketing. First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences. billion in digital spending in 2022 alone.

Retail 263

Retail Customer Data Channel Mobile 263

Retail TouchPoints

APRIL 20, 2022

The legal cannabis market was valued at $12.81 For approximately two decades, Cookies and Dr. While online platforms and communities like Instagram are the “cornerstone” of the brands’ digital footprints, Del Fante explained that each physical location presents a unique opportunity to “express our brand in a way for us to retain customers.

Retail 354

Retail Social Media Technology Events 354

Dynamic Action

APRIL 25, 2024

Summary Expanding into new markets presents significant growth opportunities but requires careful consideration of local preferences and market dynamics. Understanding consumer behavior and preferences through data analysis is crucial for successful market entry and expansion. billion in 2024.

Marketing 62

Marketing Retail Apparel Technology 62

Retail TouchPoints

JANUARY 5, 2024

The New Year saw a key step in the coming deprecation of third-party cookies, which have been one of marketers’ most powerful tools for tracking online activity for many years. A small group ( 1% ) of Google Chrome users are now eligible for Tracking Protection , which restricts the use of these cookies by default.

Recommendation 304

Recommendation Consumer Information Customer 304

Retail TouchPoints

JANUARY 30, 2024

The role of such a committee — consisting of individuals from different departments and backgrounds — extends from supply chain management to customer interaction. An AI committee can actively oversee the ethical deployment of AI in areas like personalized shopping experiences and customer data usage.

Retail 340

Retail Customer Experience Technology Customer Data 340

Optimizely

NOVEMBER 30, 2017

The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. Adapting quickly to these trends is how brands stay ahead in today’s competitive market. As a B2C marketer, you should be asking yourself hard questions like: What KPIs should we care about?

B2C 186

B2C Marketing Channel Customer Data 186

Smile.io

JANUARY 4, 2024

Onsite marketing is a way to increase ecommerce visitor engagement and sales by focusing on customer data and personalization. How does onsite marketing differ from traditional visitor engagement strategies?  What is onsite marketing Onsite marketing examples What is onsite marketing?

X-cart 68

X-cart eCommerce Marketing Live Chat 68

Retail TouchPoints

AUGUST 29, 2023

Creating a competitive advantage in personalization is based on a company’s ability to capture, analyze and use personalized customer data, as well as understand, customize and optimize the customer journey, all at scale. Unify customer data and insights: We know customer data is critical for personalization.

Multi-channel 246

Multi-channel Retail Customer Experience Customer Data 246

Retail TouchPoints

MAY 31, 2022

With so much activity online at the height of the pandemic — during which many people gladly took to shopping online for convenience and peace of mind — retailers have a windfall of customer data that can be leveraged to deliver better and more engaging shopping experiences. The Gen Z Factor. Mobile commerce is the future of ecommerce.

Mobile 327

Mobile Customer Data Recommendation Fashion 327

Retail TouchPoints

APRIL 4, 2024

All of these retail media networks are mini-walled gardens, and they’re all very protective of their own methodology and their own data ,” said David Pollet, CEO of Incremental , a third-party measurement platform focused on retail media in an interview with Retail TouchPoints. explained Pollet. “It’s

Retail 276

Retail X-cart Banking Definition 276

Retail TouchPoints

MARCH 9, 2023

Jacob Hawkins knows a lot about Gen Z, not just because he’s spent almost a year as the Chief Marketing, Digital and Omni Officer of Forever 21 , but also because he has a 17-year-old daughter. And layered behind all this content is another big investment the retailer recently made — a new customer data platform. “

Omnichannel 276

Omnichannel Social Media Mobile Fashion 276

Retail TouchPoints

JUNE 1, 2023

Below are three strategies brands can use to succeed with NFT marketing. For example, a brand could sell NFTs to 1,000 customers who use them to unlock access to flash sales of popular merchandise in limited quantities. Getting NFT brand marketing right will require trial and error and calculated risk-taking. Build a community.

Social Media 276

Social Media Retail Consumer Books 276

365 Retail

FEBRUARY 23, 2022

Scott Logie is Customer Engagement Director at REaD Group and Chair of the Customer Engagement Committee of the DMA (Data & Marketing Association). . So what does 2022 hold for the subscriptions market? The subscription phenomenon. billion by 2025. The rise of hybrid retail.

Subscription 102

Subscription Payment Services Marketing Multi-channel 102

Ecommerce Platforms

APRIL 30, 2020

Are you looking for the best email marketing service for your Shopify store? Or perhaps, you’re looking to take your email marketing to the next level and use automations to get more sales in your online store? In today’s post, we’ll go over the best email marketing providers for Shopify and explore their pros and cons.

Shopify 206

Shopify Marketing Payment Services eCommerce 206

Retail TouchPoints

FEBRUARY 28, 2024

Model reusability: Predefined and prebuilt data models can be reused for different analytical and data activation use cases. Better insights: By providing consistent measurement and reporting over time, predefined and prebuilt data models can help uncover new insights that might not be apparent with ad-hoc models.

Toys 259

Toys Supplies Improvements Marketing 259

Retail TouchPoints

FEBRUARY 15, 2023

and all of those have a data and analytics element, which is what we’re helping them figure out.” AI.Retail doesn’t replace “execution systems” like a customer data platform (CDP), pricing system or assortment planning tool; instead, it helps retailers feed better information into those systems, explained Standish.

Merchant Services 287

Merchant Services Supplies Retail Customer Data 287

Retail TouchPoints

MAY 3, 2023

Forbes reports that companies are now faced with increased pressure to find new ways to track marketing behaviors. How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience?

POS 274

POS Customer Experience Customer Technology 274

Retail TouchPoints

FEBRUARY 28, 2023

This approach, which we call Marketing in the Moment , is how retailers can transform an environment that seems inhospitable to brand and store loyalty into an opportunity to engage shoppers more effectively and increase their lifetime value. What is Marketing in the Moment? when that shopper prefers to receive content).

Retail 287

Retail Books Consumer Social Media 287

SellBrite

APRIL 29, 2019

Ken Morris, Principal at Boston Retail Partners, explains personalization this way , “Effective customer engagement requires retailers to offer a personalized, relevant, compelling and consistent experience across channels.” ” One place to put this thinking into action is within your customer communication strategy.

Marketing 121

Marketing Accessories Subscription Events 121

Inflow Insights

AUGUST 11, 2021

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. Today, we’re focusing on email marketing. But what it’s not too early for is your eCommerce holiday email marketing campaigns. That’s not a typo.

Marketing 144

Marketing eCommerce Social Media X-cart 144

Retail TouchPoints

AUGUST 27, 2020

The Episerver Intelligence Cloud helps retailers cohesively group Idio and Episerver’s web site personalization functionality, including advanced web site content and product recommendations, email content, personalized search and navigation, visitor intelligence and a customer data platform.

Customer Data 157

Customer Data Events Recommendation Improvements 157

Retail TouchPoints

MAY 25, 2022

This is before they even address the issue of managing customer data. Customers are also becoming more wary of the way retailers are storing their data. Businesses need to be transparent about their data protection approach and adapt existing procedures in line with digital innovation and regulatory expectation.

Customer Loyalty 314

Customer Loyalty Customer Consumer Gifts 314

Retail TouchPoints

NOVEMBER 10, 2023

Examples of retail media networks include Amazon Advertising, Walmart Connect, Target’s Roundel, Kroger Precision Marketing and Best Buy’s Retail Media+. And The Mars Agency recently declared : “Retail media is now almost universally recognized as one of the most effective methods of commerce marketing.” In the U.S.

Retail 296

Retail Social Media Multi-channel Channel 296

365 Retail

JUNE 7, 2023

Amperity , the leading enterprise customer data platform (CDP) for consumer brands, has announced Forever 21 has selected Amperity to ‘maximise the value’ of its omnichannel customer data. With Amperity, Forever 21 will be able to provide more relevant, personalised customer experiences.

Customer Experience 70

Customer Experience Customer Customer Data Customer Loyalty 70

Email Audience

SEPTEMBER 21, 2023

Perhaps you’re a small business owner overwhelmed by the modern marketing minefield. Or maybe you’re a seasoned pro looking to push the boundaries of what your marketing campaigns can achieve. Either way, we’re here to help you understand 2 of the marketing world’s most essential concepts. What is email marketing?

Marketing 52

Marketing Live Chat Multi-channel Social Media 52

Dynamic Action

AUGUST 22, 2023

Summary The beauty market is growing and is expected to continue across all categories. To keep up in this increasingly competitive market, beauty brands need to evaluate the market and understand what their competitors are doing and when. This is where not only customer data, but also market data, is vital.

Marketing 62

Marketing Retail Consumer Gifts 62

Retail TouchPoints

DECEMBER 30, 2021

However, by understanding how fraudsters target different age groups, merchants can tailor their fraud prevention programs to fit the risk profiles for their customer demographics. This approach can reduce fraud losses and improve the shopping experience for good customers. The youngest group of consumers is Generation Z.

Merchant Services 296

Merchant Services Customer Payment Services Social Media 296

Retail TouchPoints

JULY 2, 2020

In a global context of cost control, marketing today is under pressure to quickly generate traffic and in-store sales while reducing costs. As a result, marketing is likely to be one of the first collateral economic victims of this crisis, with an obligation to significantly adjust all spending (media, agencies, platforms, etc.)

eCommerce 246

eCommerce Retail Omnichannel Operations 246

Retail TouchPoints

JANUARY 4, 2023

Like the Macy’s Christmas window displays of the 1950s, retailers can find ways to pique the customer’s interest and add a little inspiration to the online purchasing process. The luxury goods market is an excellent example of where consumers have become accustomed to bespoke experiences. Bringing Luxury Online.

eCommerce 299

eCommerce Omnichannel Comparison Shopping Recommendation 299