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How Retailers can use Digital Product Strategy to Improve CX and Fuel Growth

Retail TouchPoints

Over the last decade, retail brands like H&M, Zara and Urban Outfitters have anticipated this trend and launched apps to keep up with the ecommerce boom — a smart move considering it’s predicted that m-commerce (or mobile commerce) will account for 40.4% of ecommerce sales in 2024. Skin Rocks took a similar approach.

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Top 10 Retail Trends to Watch in 2024

RETAIL MANAGEMENT SOFTWARE

The initial crucial step involves examining current trends and formulating adaptive strategies. In 2024, we can see the following trends are poised to reshape the retail landscape, providing insights to keep your business ahead of the curve. Here are the top innovative retail trends to watch in 2024.

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How Conversational Commerce Will Fill the Cookie Void

Retail TouchPoints

Conversational commerce gained popularity when one-click online shopping rose and brands were losing face-to-face customer interaction but still wanted to create an intimate and personalized consumer experience. This approach focuses on understanding and addressing the customer’s needs rather than pushing for a sale.

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6 CX Trends for E-commerce Businesses to Look out for in 2023

lateshipment

The main reason is due to the fact that customer experience (CX) much like e-commerce is an ever-changing area and you need to keep yourself updated with new trends in the field to thrive and enjoy success. Before we get started with the CX trends you must be aware of/ implement in 2023, let’s revisit things a little. .

eCommerce 130
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The Future of eCommerce: Trends to Watch in 2024

Algopix

As we approach 2024, it’s essential for both established and aspiring eCommerce sellers to stay ahead of the curve by anticipating and preparing for the upcoming trends that will shape the industry. eCommerce businesses should consider investing in AR applications and product visualization tools to keep up with this trend.

eCommerce 119
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Improve Conversion by Targeting Loyalty Segments

Optimizely

But, with just 22% of customers saying that they’re satisfied with the level of personalisation they receive, brands need to do a lot more to get their customers to convert. To improve your customer experience and encourage conversion, target your customers in ways that go beyond demographics.

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Seasonal Marketing Ideas for Spring Holidays

UpSellIt

Understanding Seasonal Trends Ecommerce operates within the broader context of seasonal cycles, with certain times of the year experiencing heightened consumer spending and engagement. While historical data provides valuable insights, brands must also stay ahead of the curve by predicting upcoming seasonal trends.

Marketing 131