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Improve Conversion by Targeting Loyalty Segments

Optimizely

But, with just 22% of customers saying that they’re satisfied with the level of personalisation they receive, brands need to do a lot more to get their customers to convert. To improve your customer experience and encourage conversion, target your customers in ways that go beyond demographics.

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The Key to Wielding Big Data in Ecommerce to Build Personalized Experiences and Improve Retention

BigCommerce

Due to the ease of creating and maintaining an ecommerce shop, as well as the rise of micro-brands, today’s market is riddled with cutthroat competition and decreased customer loyalty. In other words, it can help you build a data-driven ecommerce business. What is Big Data and Why Should You Use it? Improve customer service.

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How to Improve Ecommerce Conversion Right Now

BigCommerce

Since credibility represents such a basic obstacle to conversions on an ecommerce website, overcoming that obstacle can result in significantly improved conversions. Fogg resulted in 10 guidelines for credibility that ecommerce stores can use to improve their credibility. Extensive studies by Stanford professor B.J.

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Utilizing the External Data Boom for Digital Shelf Optimization

Retail TouchPoints

Identifying the performance and optimization opportunities for all these elements requires digital shelf analytics (DSA) to cover a variety of data points. Many companies can track their own digital shelf data, allowing them to align products across platforms, perform A/B testing and improve inventory management.

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Make the Most of Your Ecommerce Leads with Hidden Fields

Optimizely

When properly implemented, you can collect a wealth of data about your customer’s preferences, demographics, and most importantly, usable data for deeper segmentation. Let’s break down a few examples of hidden fields and how you can use them to improve your ecommerce marketing. Access to Better Data.

eCommerce 246
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The Data Dilemma with Retail Pricing and How to Untangle it

Retail TouchPoints

Many retailers are worried that they don’t have all the data at their fingertips, like product data, customer data, transactional data, when items sold, on what device and more. Everyone starts somewhere, and it’s OK wherever you are at in your data journey. Do I need competitive data?

Retail 220
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The Best Rewards Apps for Shopify Store Owners

Ecommerce Platforms

The best rewards apps for Shopify are an excellent way to improve engagement among customers, and boost your chances of repeat purchases. Rewards apps allow you to implement different kinds of rewards based on customer behavior. For instance, you could give someone a discount whenever they refer someone new to your store.

Shopify 183