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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy. Reward Your Most Loyal Customers.

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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. Retailers that know their customers and can anticipate their needs through more personalized experiences will remain top of mind for consumers.

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How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. It’s another to develop strategies and procedures that meet customer expectations without damaging revenue and profits.

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4 Tips to Help Retailers Meet PCI DSS Compliance

Retail TouchPoints

To safeguard consumer information in the digital age, the Payment Card Industry Security Standards Council established the Payment Card Industry Data Security Standard (PCI DSS), a set of global security requirements for any business that processes, stores or transmits credit cardholder information. Tips for Meeting PCI DSS Compliance.

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Meeting customer expectations in the hospitality industry 

365 Retail

Meeting and exceeding customer expectations is the main objective for all professionals in the hospitality industry, but the process is rather intricate as there are many pieces to the puzzle and the rules of the game keep changing. It’s a well-known fact that customer needs and expectations are evolving at lightning speed these days.

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. Yet despite the complexities, an effective personalized approach to marketing is critical to success. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

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Switch Signals: How to Use Ecommerce Platforms to More Effectively Meet Business Goals

Retail TouchPoints

There are plenty of direct and hidden factors that influence profitability, and for media buying they can drastically change the ROI of your marketing investment. Most marketing teams are aware of this — few are able to act on it. Product margins are a good straightforward example, but in our industry they are old news.