Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. Lesson 1 Build your core strategy around creating customer value: D’Arcy has worked for brands across a vast scope of categories.

Marketing 284

Marketing Customer Loyalty Omnichannel eCommerce 284

Optimizely

JANUARY 28, 2020

Today’s ecommerce market is growing incredibly fast, as we all know. With nearly infinite choices at their fingertips, lasting loyalty can only be achieved through a strategic, customer-centric approach that permeates the entire ecommerce operation. Learn why CDP marketing is the future of commerce. Why you need CDP marketing.

Marketing 195

Marketing Multi-channel Social Media Customer Data 195

Optimizely

FEBRUARY 5, 2021

Marketing during the Super Bowl. If you’re reading this blog on our site, it’s because you came here for information about collecting customer data. When it comes to direct-to-consumer marketing, it’s not just a matter of “here’s our product, now buy it.” Now, let’s get to the heart of the matter. Far from it.

Marketing 370

Marketing Games Events Consumer 370

RetailMinded

NOVEMBER 23, 2022

As a retailer, you likely already have a wealth of customer data. This data can include customer contact information, purchase history, and demographic information. In addition, analyzing customer data can help you to identify trends and anticipate future demand.

Customer Data 52

Customer Data Cryptography Customer Retail 52

Optimizely

MARCH 25, 2019

We have someone you MUST meet! If you’re a marketer, Zam is about to become your new best friend. Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform. Because our super smart data science team built Zam, it has some pretty impressive capabilities. Drowning in data.

Marketing 79

Marketing Customer Data B2C Demo 79

Optimizely

FEBRUARY 19, 2021

If you think about it, direct mail marketing has never really gone away. How come certain businesses still find direct mail marketing as an effective way to stay top of mind and engage with customers? What consumer demands does it still meet? a jury summons. But what does it all mean? How is its effectiveness measured?

Marketing 195

Marketing Social Media Shipping Costs Consumer 195

Optimizely

MARCH 29, 2018

You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. You send it out via your email marketing software and check in a couple of hours later. As a believer in data-driven marketing, you immediately look at the metrics.

B2C 247

B2C Marketing Multi-channel Customer Data 247

Sailthru

FEBRUARY 5, 2020

Despite the business value it drives, Gartner predicts that 80% of marketers will abandon their personalization efforts by 2025. In many cases, poor customer data management will be the catalyst. But before getting to know someone, you do have to meet them first. Give Customer Data an Abandoned Cart Approach Like Adidas.

Customer Data 97

Customer Data Customer Multi-channel Mobile Payments 97

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Influx of AI and Hyper-Personalization AI and hyper-personalization will be a driving force in B2B ecommerce in 2024.

B2B 228

B2B eCommerce BigCommerce Omnichannel 228

Retail TouchPoints

APRIL 27, 2023

Streaming service Roku has partnered with Instacart to bring together viewership data and purchasing insights, allowing marketers to measure whether “streamers” are buying products on Instacart after seeing ads on the Roku platform. Instacart Ads allow CPG brands to connect directly with consumers online at the point of purchase.

Consumer 214

Consumer Customer Data Marketing Information 214

retailnext

SEPTEMBER 24, 2019

In today’s world, collecting data and basing decisions on the calculated data is critical to success, especially in the retail market. It is also critical to formulating an effective business and marketing strategy. Ensuring relevancy of products as per demand and the competitive market. Introduce innovation.

Customer Data 88

Customer Data Improvements Customer Social Media 88

Retail TouchPoints

MAY 29, 2024

Businesses and organizations across virtually all markets and niches are exploring how artificial intelligence (AI) could benefit their operations. AI fuels imagination, leading to a flood of ideas of how to enhance customer experiences, automate tasks and gain an edge in the market.

POS 295

POS Merchant Services Point of Sale Department Stores 295

Email Audience

JUNE 12, 2024

Location-based marketing can meet these expectations with location technology to deliver relevant content. This location-based marketing strategy uses geographical information to tailor content and messages. Let’s get into the types of location marketing strategies available, and how they work. Enhanced Brand Awareness.

Marketing 59

Marketing Technology Mobile Improvements 59

Retail TouchPoints

JANUARY 17, 2023

You meet for the first time, and there’s a spark. In both retail and relationships, ghosting may seem like something that takes place out of the blue; however, romantic partners and customers have likely given signals, if only you knew when or where to look for them. For brands, these signals can be found in customer data.

Customer 319

Customer Customer Data Other Marketing 319

Groove

MAY 3, 2018

BigCommerce's robust functionality helps eCommerce brands sell and market themselves online. However as an Elite BigCommerce Partner Agency , we're constantly evaluating marketing technologies to help our clients push beyond baseline functionality to drive more sales. Top BigCommerce Marketing Apps. Yotpo – Customer Reviews.

BigCommerce 285

BigCommerce Marketing eCommerce Social Media 285

Dynamic Action

APRIL 25, 2024

Summary Expanding into new markets presents significant growth opportunities but requires careful consideration of local preferences and market dynamics. Understanding consumer behavior and preferences through data analysis is crucial for successful market entry and expansion. billion in 2024.

Marketing 62

Marketing Retail Apparel Technology 62

GetElastic

NOVEMBER 26, 2018

With a market of that size, B2B organizations need to start planning now as to how they’ll compete for a piece of that trillion-dollar share.  In   In order to compete, companies must differentiate – and that comes down to the customer experiences they deliver.

B2B 136

B2B B2C Mobile Social Media 136

Groove

SEPTEMBER 29, 2020

The HubSpot & Shopify Integration offers a variety of inbound marketing tools to help eCommerce businesses drive more online revenue. From automation functionality to abandoned carts and more, the integration makes it easier for merchants to take advantage of valuable customer data. Follow-Up With Customers Post-Purchase.

Shopify 363

Shopify Shopping Carts Merchant Services Customer Data 363

CPC Strategy

APRIL 25, 2024

Amazon How Amazon Marketing Cloud (AMC) Works [2024 Update] By Emily Sullivan Apr 25 2024 Amazon Advertising kicked off 2021 by announcing the beta release of Amazon Marketing Cloud , a measurement and analytics solution designed to help marketers measure performance across different media channels.

Marketing 84

Marketing Subscription Blog Events 84

Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. How Klaviyo Helps Build Customer Relationships. Integrations.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

Retail TouchPoints

APRIL 13, 2021

that’s why marketing teams are allocating more of their spend towards them. research found that 74% of marketers spend one-third or more of their budgets on social advertising. Redefining Retail: How Location Data Removes Friction from Shopper Experiences. Listen to the session on demand.

Consumer 139

Consumer Payment Services Fulfillment Multi-channel 139

Omnisend

NOVEMBER 5, 2020

These days, powerful marketing automation is common practice for ecommerce stores. In fact, a whopping 75% of companies have at least one marketing automation tool at their disposal. Interestingly, 16% of marketers admit that creating quality automations is their biggest challenge. Reading Time: 7 minutes. Get My Copy.

WooCommerce 148

WooCommerce Marketing Omnichannel Channel 148

Retail TouchPoints

JANUARY 11, 2021

With these sweeping shifts in consumer needs, retailers relied on data more than ever to quickly position themselves to create the kinds of offerings and experiences that consumers expected during this unprecedented period. Real-time data is the key for 2021. One such area where on-demand data can help retailers is inventory.

Small Business Retail 234

Small Business Retail Retail eCommerce Social Media 234

Groove

MARCH 5, 2024

Whether you’re an eCommerce retailer, brick-and-mortar store, or service-based business, choosing the best email marketing tool is essential for promoting your company and growing your audience. Kaviyo and ActiveCampaign are two of the industry's best marketing automation solutions. Is your company ready for this kind of growth?

Live Chat 300

Live Chat eCommerce Platforms WooCommerce Shopify 300

Optimizely

JUNE 28, 2018

Yes, there are a million moving parts to juggle, not to mention the stamina and creative aplomb it takes to pull off successful B2C marketing campaigns and grow your online business. Cross-selling – A sales technique used to sell a related or complementary product to a customer in order to get them to spend more and drive up CLTV.

eCommerce 199

eCommerce Marketing Multi-channel Payment Services 199

Retail TouchPoints

JANUARY 30, 2024

The role of such a committee — consisting of individuals from different departments and backgrounds — extends from supply chain management to customer interaction. An AI committee can actively oversee the ethical deployment of AI in areas like personalized shopping experiences and customer data usage.

Retail 323

Retail Customer Experience Technology Customer Data 323

ESW

SEPTEMBER 3, 2018

According to Jenna Vassallo at Forrester, cross-border purchases will make up 20 percent of the worldwide eCommerce market by 2022. eCommerce companies in developed markets need to recognize that such markets present tremendous opportunities for them to reach new customers.

Customer Data 84

Customer Data eCommerce Customer Consumer 84

Omnisend

FEBRUARY 1, 2023

Reading Time: 17 minutes Despite the increasing number of channels available to ecommerce businesses to reach their customers, email continues to be the most promising. Statistics show that ecommerce email marketing continues to deliver an impressive $36 for every $1 spent — but only when used right.

eCommerce 147

eCommerce Marketing Social Media Shipping Costs 147

Retail TouchPoints

MAY 31, 2022

This goes for the lessons learned by retail brands as they operated through one crisis-induced challenge after the next, navigating the ups and downs of the pandemic as best they could, while meeting unprecedented customer demand. The Gen Z Factor. Mobile commerce is the future of ecommerce. Consumer behavior is constantly in flux.

Mobile 320

Mobile Customer Data Recommendation Fashion 320

Retail TouchPoints

AUGUST 12, 2022

Additionally, VeriScan software’s data harvesting collects, separates and classifies customer information. Planet 13 is able to use this customer data as it designs locations and plans expansion with both SuperStores and smaller retail shops.

Document 214

Document Customer Data Technology Operations 214

Fabric

MARCH 19, 2024

A first-of-its-kind composable commerce framework for faster time-to-market Today’s consumers want speed, great service, and the convenience to shop anywhere, anytime. To meet their needs, retailers need to adapt quickly and deliver seamless omnichannel experiences.

X-cart 130

X-cart eCommerce eCommerce Platforms Omnichannel 130

365 Retail

AUGUST 4, 2022

Irrelevant content and inconsistent cross-channel communications top shoppers personalisation peeves, the latest research from insights-led customer engagement platform, MoEngage , revealed, as retailers and brands rally to meet consumers’ digitally accelerated engagement demands.

Channel 52

Channel Retail Presentation Customer Data 52

Retail TouchPoints

MAY 3, 2023

Forbes reports that companies are now faced with increased pressure to find new ways to track marketing behaviors. How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience?

POS 236

POS Customer Experience Customer Technology 236

Optimizely

JUNE 24, 2020

This guest post was written by John Gallagher at Vektor Strategies & Marketing. John joined the Vektor Strategies & Marketing team, looking to leverage his English writing background in a full-time digital role. Identifying change: Where 99% of customer lifecycle tracking falls short.

Customer 195

Customer eCommerce Customer Data Social Media 195

Retail TouchPoints

APRIL 20, 2022

The legal cannabis market was valued at $12.81 For approximately two decades, Cookies and Dr. While online platforms and communities like Instagram are the “cornerstone” of the brands’ digital footprints, Del Fante explained that each physical location presents a unique opportunity to “express our brand in a way for us to retain customers.

Retail 353

Retail Social Media Technology Events 353

Retail TouchPoints

APRIL 1, 2024

Recent estimates forecast that nearly a quarter of global retail sales will come from online channels by 2027, so the ability to serve a multilingual customer base will be essential for businesses seeking global success. Ensuring private customer data is kept private is not just a best practice — in some places, it is the law.

Retail 292

Retail Customer Experience Customer Retention Technology 292

Retail TouchPoints

OCTOBER 27, 2021

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. Game Theory Meets Attribution.

Multi-channel 287

Multi-channel Games Retail Social Media 287