Retail TouchPoints

JANUARY 11, 2021

Real-time data is the key for 2021. With consumer shopping more disjointed than ever before, retailers can find a competitive advantage in a robust omnichannel experience informed by consumer behavior across channels. Businesses that can identify customers’ needs and preferences and meet them in the moment will pull ahead of the pack.

Small Business Retail 239

Small Business Retail Retail eCommerce Social Media 239

Retail TouchPoints

AUGUST 1, 2023

A critical area of focus is transforming their business into more profitable omnichannel platforms. The Customer at the Center Using predictive analytics for decision-making is one strategy merchants can adopt to enhance profitability. Simply reviewing historical and present sales data won’t cut it.

Retail 246

Retail Shipping Costs eCommerce Consumer 246

Retail TouchPoints

APRIL 20, 2022

While online platforms and communities like Instagram are the “cornerstone” of the brands’ digital footprints, Del Fante explained that each physical location presents a unique opportunity to “express our brand in a way for us to retain customers. Using Analytics and Customer Data to Localize and Personalize Cannabis Retailing.

Retail 354

Retail Social Media Technology Events 354

Retail TouchPoints

JULY 2, 2020

Exploiting customer data (offline and online), predictive models now make it possible to quickly detect the best suspects according to a marketing objective. Predictive marketing is revolutionary in that it statistically predicts the best suspect customers for a campaign. This is where predictive marketing comes into play.

eCommerce 241

eCommerce Retail Omnichannel Operations 241

365 Retail

FEBRUARY 1, 2024

This is because of the wealth of data retailers possess, and the algorithms that can digest this information. Retailers use customer data to uncover consumer preferences, behaviours, and purchasing patterns. Shoppers are presented with curated items, tailor-made to their tastes and interests.

eCommerce Platforms 52

eCommerce Platforms Omnichannel eCommerce Recommendation 52

Retail TouchPoints

NOVEMBER 1, 2023

It might sound strange to say this about a place where some 80% of transactions actually take place, but brick-and-mortar stores represent an underutilized resource, according to Sarah Jarvis, co-author of the second edition of Omnichannel Retail: How to Build Winning Stores in a Digital World.

Books 280

Books Omnichannel Payments Mobile 280

Retail TouchPoints

JULY 5, 2022

But now, even as consumers return to stores, they have come to expect those omnichannel conveniences, meaning retail executives must find a way to make them financially viable. What the research found that was a little surprising to me was the importance of customer experience,” said Anderson. “If

Shipping Costs 303

Shipping Costs eCommerce Retail Merchant Services 303

iVend

OCTOBER 16, 2023

There’s one approach that is proven to work to engage customers, enhance their experience and increase spend – and that’s personalization. iVend helps retailers iVend helps retailers to capture and analyse customer data. Read how our analytics system helps retailers with personalization.

POS 98

POS Payment Services Payments Omnichannel 98

Kibo

APRIL 5, 2021

Order management’s role in delivering the type of leading customer experience (CX) that today’s shoppers expect is clear. Consequently, it presents a great opportunity for companies to assess their current order management software, and to determine if it has what it takes to attract and retain customers.

Customer Experience 117

Customer Experience Management Customer Payment Services 117

Retail TouchPoints

FEBRUARY 28, 2023

Put simply, Marketing in the Moment is the next evolution in personalization and a way for retailers to connect with their customers using all the information available to them in the most effective way possible. Our survey data provides that answer from the shopper’s perspective: 60% of U.S.

Retail 276

Retail Books Consumer Social Media 276

Kibo

MARCH 29, 2021

To meet the moment, companies must move away from multichannel or omnichannel platforms to unified ones that increase engagement and foster repeat business. Unified commerce isn’t simply an evolution of omnichannel retail, it’s its panacea. Inversely, unified commerce is built from the ground up with the customer in mind.

Merchant Services 118

Merchant Services Order Fulfillment Omnichannel Customer Experience 118

Kibo

DECEMBER 8, 2022

As more consumers and B2B buyers favor omnichannel journeys to complete their purchases, it’s more critical than ever for businesses to have an order management system that can support and enhance those experiences. Order management plays a crucial role in a successful omnichannel retail strategy. Choosing an Order Management System .

Management 62

Management B2B B2C Fulfillment 62

Omnisend

MAY 5, 2021

BOPIS works particularly well within an omnichannel strategy , so after choosing the right ecommerce platform to host your store, you can look into a marketing platform that offers advanced omnichannel capabilities. Omnichannel marketing puts customer data front and center to provide an immersive, seamless customer experience.

Shipping Costs 148

Shipping Costs Shipping Omnichannel Fulfillment 148

Groove

JUNE 16, 2022

Many are PCI compliant and ISO/IEC 27001 certified, which is the highest standard for protecting customer data. To learn more about how the Groove Commerce team used BigCommerce, a modern SaaS software, to build this customized solution requested by the client, check out this case study.

eCommerce Platforms 195

eCommerce Platforms Merchant Services Shipping Costs eCommerce 195

Fabric

NOVEMBER 2, 2023

For omnichannel retailers, these cutting-edge solutions can help to deliver seamless shopping across various channels and improve the overall customer experience. Enterprise e-commerce platforms can help businesses comply with the Payment Card Industry Data Security Standard (PCI DSS).

eCommerce Platforms 130

eCommerce Platforms eCommerce Payment Services Merchant Services 130

Retail TouchPoints

SEPTEMBER 17, 2020

The marketing team should work with both the e-Commerce and advertising teams to ensure the advanced personalization strategy is present throughout the entire organization’s strategy. Therefore, an advanced personalization strategy should be led by a centralized marketing team within the organization, if possible.

eCommerce 196

eCommerce Mobile Channel Customer Loyalty 196

365 Retail

NOVEMBER 17, 2023

The rise of e-commerce, the expectation for seamless omnichannel experiences, and the growing importance of data analytics have all posed new challenges. IT solutions enable retailers to gather and analyse customer data, providing insights into preferences and behaviours.

Retail 59

Retail eCommerce Customer Experience Technology 59

Retail TouchPoints

MAY 29, 2020

For omnichannel retailers, in-store sales can represent anything between 50% to 95% of their revenues — this is a scary and uncertain time. As consumer behavior changes due to rules that dictate “shelter in place” and social distancing, retailers can adapt and meet customers where they are right now: most likely, at home.

eCommerce 175

eCommerce Fashion Consumer Omnichannel 175

Optimizely

MAY 22, 2020

If there was ever a question about the importance of taking an omnichannel approach that is centered around the customer, no matter where they interact with your brand, this stat puts that debate to rest. But astonishingly, they have recovered 94% of those same sales online.

Shopify 195

Shopify Merchant Services eCommerce Events 195

iVend

OCTOBER 10, 2023

Omnichannel – a retail point of sale system that offers shoppers online/offline transactions such as Click and Collect , curbside pickup and Buy Online Return to Store (BORIS). Staff feel valued when they are given the tools they need to do the job, and do it well, such as mobile POS to help them engage with customers.

Technology 98

Technology POS Retail Gifts 98

Kibo

JUNE 16, 2022

It improves customer experience: Composability allows you to piece together different commerce capabilities, integrate data from more sources, and act on that data in different ways. Nearly a third of online commerce is expected to be fulfilled using an omnichannel model by 2025. .

Payment Services 62

Payment Services Shipping Costs Fulfillment Omnichannel 62

Omnisend

APRIL 14, 2021

What Is Customer Lifecycle Software? Customer lifecycle software is a tool that analyzes the entire chain of interactions throughout a specific customer’s journey, presents the results in a clear, easily digestible manner, allowing you to respond with targeted solutions. How to Choose Customer Lifecycle Software?

Customer 78

Customer Omnichannel Customer Retention Channel 78

Omnisend

SEPTEMBER 9, 2021

You have access to a wealth of critical data, such as the type of customer data found in email marketing platforms like Omnisend; consider using it to create a buyer persona. Curating a buyer persona is a vital and effective sales technique that helps you understand your customers and their shopping patterns.

Small Business Retail 148

Small Business Retail Shipping Costs Social Media Omnichannel 148

Optimizely

SEPTEMBER 4, 2018

You should be working to implement omnichannel campaigns , lower your cost-per-click, and get a better handle on your first party data. . Even if you’ve created a robust ecommerce marketing strategy, doing the wrong thing at the wrong moment could chase away even your very best customers. Miss out on omnichannel.

eCommerce Marketing 231

eCommerce Marketing eCommerce Marketing Omnichannel 231

Elsner

MAY 21, 2020

You need to be prepared to spend money as well as resources to attract B2B customers to your website through social media, display marketing, banner ads, emails, press releases, and more. Prepare Omnichannel Commerce Strategy. It will help you get in touch with tech-savvy customers who are open to different delivery options.

B2B 78

B2B eCommerce Improvements B2C 78

Retail TouchPoints

AUGUST 25, 2023

For marketers, it presents an incredible opportunity. For CPG brands, this is a prime opportunity to prioritize their consumer communications and use data from these interactions to home in on their most effective marketing strategies. Marketers and Influencers Marketers and influencers will see the most change from D2R.

Retail 245

Retail Social Media Consumer Channel 245

Ecommerce Platforms

MARCH 9, 2023

The salesforce management tools fall into four sections: Lead management With lead management, you can identify quality leads, track return on investment your ad spend, work on turning promising leads to conversions, and engage with leads closely across a host of omnichannel touchpoints.

Live Chat 104

Live Chat Social Media Payment Services Payments 104

Kibo

JULY 24, 2020

This can be carried out in several different ways—such as through product recommendations, individually tailored emails, and more—and on many different platforms, making it an omnichannel-friendly marketing method. Content personalization utilizes real time data and AI technology to create a more personalized experience for users.

Customer 62

Customer Multi-channel Recommendation Omnichannel 62

Retail TouchPoints

JANUARY 24, 2023

Retailers definitely see the advantages of operating their own media networks, leveraging their rich first-party customer data and multiple touch points. The marketplace’s global tech, currency, translation services and call center has helped with scaling up to 200 countries.

Food and Beverages 277

Food and Beverages BigCommerce Home Furnishings PayPal 277

Algopix

JULY 24, 2023

Multichannel and Omnichannel Selling PIM enables seamless integration with multiple sales channels, such as marketplaces, social media platforms, and online stores. This empowers businesses to adopt an omnichannel approach, reaching customers wherever they are. Embrace PIM today to elevate your eCommerce business to new heights!

Information 107

Information Management eCommerce eCommerce Platforms 107

RTP blog

MAY 18, 2018

Know Your Customers — Then Engage Them Your customers are a varied group of people, with different preferences and behavior patterns. Look at your customer data, and consider transactional and behavioral metrics such as browsing patterns, average order value and purchase history.

eCommerce 150

eCommerce Customer eCommerce Marketing Recommendation 150

Smile.io

MARCH 22, 2024

In these cases, the question quickly becomes—how do you migrate your customers, data, and entire rewards program to another provider? Migrating a rewards program can present all kinds of challenges. With this comes a need for a seamless omnichannel loyalty experience. Data that needs to be securely protected. 

Customer Loyalty 83

Customer Loyalty Merchant Services Shopify Shipping Costs 83

RETAIL MANAGEMENT SOFTWARE

AUGUST 18, 2023

Harnessing the Power of Personalization In the age of data-driven marketing, personalization is the key to capturing the attention and loyalty of your customers. Use your customer data to tailor your back-to-school promotions and recommendations.

Retail 67

Retail Social Media Consumer Electronics Payments 67

Omnisend

SEPTEMBER 9, 2021

Now it’s time to bring it all together and leverage your data in the most effective and productive ways possible. Let’s look at three easily implementable strategies that you can use to get the most out of your valuable customer data: 1. Win-back campaigns are most effective in an omnichannel sequence. Segmentation.

eCommerce 148

eCommerce Customer Retention eCommerce Analytics Improvements 148

Omnisend

JANUARY 6, 2021

Type of Automation Conversion Rate Lift Over Campaigns Abandoned Cart 42.64% 456.63% Omnisend customer data. With consumers clearly responding to cart abandonment efforts, we recommend a multi-touch omnichannel workflow to recapture abandoned cart sales. However, try not to rely on this tactic.

eCommerce Marketing 179

eCommerce Marketing eCommerce Marketing Live Chat 179

Ecommerce Platforms

JANUARY 12, 2021

NetSuite groups data sets into expandable interfaces known as “portlets”. Like KPIs, Metrics and Scorecards, revenue, customer data, or invoice-related data. Click on any portal to view details of the summaries presented on the dashboard. All visualized data is live and refreshed in real-time.

Payment Services 118

Payment Services Merchant Services Shipping Costs Payments 118

Kibo

APRIL 26, 2022

A pivot to omnichannel shopping is also being adopted by consumers. The front-end and back-end tools are separate, so your marketing team can create and deliver customized content (no coding skills required) while your developers can work separately on expanding and maintaining your website’s back-end functionality.

Payment Services 62

Payment Services Marketing Multi-channel Mobile 62