article thumbnail

For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

“We don’t have an issue with awareness; our customer knows who we are, and if we have the products she’s looking for, she interested. Everything, Everywhere, All at Once The first step in any omnichannel journey is to intertwine the physical (store) and digital (website, app) worlds of a brand.

article thumbnail

Why Two Cannabis Retailers are High on In-Store Tech and Innovative Design

Retail TouchPoints

As you pick up a package, the screen activates and educates you about that strain and allows you to add it to your digital shopping cart. This technology is useful in cities and states that don’t allow customers to see the product.” Using Analytics and Customer Data to Localize and Personalize Cannabis Retailing.

Retail 352
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Generation Z: Between the Worlds of Digital and Analog

Retail TouchPoints

Constant interaction with friends on Instagram and TikTok is part of Generation Z’s lives, so there is no question that these social media channels influence what digital natives put in their shopping carts. Consequently, this is a medium that retailers must seriously consider in order to reach the customers of the future.

Payments 258
article thumbnail

10 Powerful Ecommerce Targeting Tactics to Boost Your Sales in 2023

UpSellIt

When customer concerns and hesitations are addressed, you’ll find a significant increase in conversions and customer satisfaction. It involves utilizing customer data, preferences, and behavior to deliver relevant and personalized content, regardless of the channel or device used by the customer.

eCommerce 126
article thumbnail

The ‘Cart Abandonment’ Epidemic: Retailers’ Need For A Swiss Army Approach To E-Commerce

RTP blog

trillion to abandoned merchandise in online shopping carts. The retail landscape is constantly evolving, and the rise of digital shopping coupled with the noise of the customer’s cross-channel journey raises the stakes. By Kelly DeRosa, IgnitionOne In 2016 alone, retailers lost an eye-watering $4.6

eCommerce 150
article thumbnail

The Ultimate Guide to Upsellit’s Remarketing Experience Solution

UpSellIt

Plus, our return visitor identification feature recognizes previous visitors, combining their historical shopping behavior for personalized engagements. Message Delivery Our omnichannel strategy keeps your brand front and center for your audience, regardless of their preferred device.

article thumbnail

The Best Enterprise Ecommerce Platforms in 2021

Ecommerce Platforms

Complexity: You might struggle with some parts of coding things like user experience, shopping cart performance, and similar requirements. Large community : You’ll have no problem finding experts to help with your omnichannel Magento experience. With any self-hosted platform, you’ll often swap support for customization options.