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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. Many customers continue to shop premium products throughout the store, including Private Selection, Murray’s cheese and Deluxe Meal Solutions.

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Customer Data Platforms (CDPs) – Buy or Build?

Forrester eCommerce

The reasons for this are primarily time, inclination and disposition, together with the knowledge that other people tend to be better […]. When anything needs fixing, putting together and certainly constructing from scratch, I prefer to leave it to people who know what they’re doing.

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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

With innovative technology and data solutions, retail stores can deliver highly targeted offers to engage customers. Invest in Technology Solutions. To stay ahead of the curve, retailers can utilize technology to track the purchases customers make across different channels. Reward Your Most Loyal Customers.

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Build A Roadmap For Collecting The Customer Data You’ll Actually Use

Forrester eCommerce

Marketers want to capture as much zero- and first-party data as possible, whether that’s email addresses, marketing opt-ins and other consent, or more granular data about who a customer is and what they’re interested in.

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Klaviyo Google Ads Integration: A Step-By-Step Guide

Groove

Marketing automation is a technology that has allowed companies to supercharge their marketing strategies without blowing up their budgets. This includes tools that allow companies to create personalized, highly-targeted campaigns across email, SMS, and other marketing channels and then fully automate them for maximum efficiency.

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Revolutionising Retail: refive Showcases Innovative In-Store Touchpoints at London’s Retail Technology Show

365 Retail

As the retail landscape evolves, refive is leading the charge in enhancing revenue and customer retention for brick-and-mortar stores. Join them at the Retail Technology Show at London’s Olympia on April 24 & 25, 2024, where they will demonstrate pioneering solutions designed to transform customer engagement.

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Exclusive Shikatani Lacroix Q&A: How Using Customer Data Can Humanize the Digital Experience

Retail TouchPoints

As technology and digital continues to infiltrate consumers’ lives, the need for human interaction and emotional connection is more important than ever. Retail TouchPoints (RTP): Shikatani Lacroix Design’s latest white paper looks at finding the balance between technology and human interaction.