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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

“My daughter lives in technology. Even if you have great product, if you have a terrible experience, there are plenty of other people out there with great products. “We We don’t have an issue with awareness; our customer knows who we are, and if we have the products she’s looking for, she interested.

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A Guide to Omnichannel Commerce for International Expansion

ESW

To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Why focus on omnichannel? Because customers demand it. Eva Ponce , the director of the MIT Omnichannel Distribution Strategies Lab at the MIT Center for Transportation & Logistics.

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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

While the name Burton is almost synonymous with the snowboards the company began making in 1977, Burton has diversified over the years into new categories — including surfboards, apparel, goggles/optics and other sports gear — as well as expanding beyond manufacturing into direct-to-consumer (DTC) retail, both physical and digital.

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Omnichannel Ecommerce Marketing is Within Reach

Optimizely

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. data) in order first. What is an omnichannel marketing strategy?

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Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

Retail TouchPoints

Conversations around the DTC revolution of the past decade often focused on how challenger brands utilized digital — specifically social media — to identify new customers. A great many of these brands are digitally native and may not have experience buying into other channels.

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Unlocking the Future of Customer Data: Global Brands Share Their Thoughts

365 Retail

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Customer data should always be two things: reliable and repeatable.

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5 BigCommerce Competitors You Should Consider in 2024

Groove

It is worth noting, though, that Magento's massive list of features does present some drawbacks, namely the fact that the platform often requires a steep learning curve and isn't quite as user-friendly as some other options on our list. Like Magento, Salesforce Commerce Cloud is a relatively complex platform that may take some time to master.