Retail TouchPoints

APRIL 17, 2024

By identifying that people are searching for low-calorie wines or high-end tequilas, companies have the ability to enhance customer data platforms for more targeted marketing. Strategies for Adapting in a Cookieless World As the industry braces for the gradual loss of data, priorities pivot.

Social Media 294

Social Media B2C B2B Customer Data 294

Retail TouchPoints

MARCH 20, 2024

The void that a cookieless world will bring will be indisputable if they don’t figure out an alternative strategy — one that will work for the marketing, advertising and consumer sides. These needs include information on current trends, knowledge about the customer (e.g. what they purchased last time), and pattern recognition (i.e.

Small Business Retail 261

Small Business Retail Recommendation Consumer Customer Data 261

lateshipment

NOVEMBER 26, 2023

And that process begins with understanding the ABCs of the post-purchase customer journey. Defining the Post-Purchase Journey A customer’s post-purchase journey is interactions with your brand that take place once the order is dispatched to when it is ‘delivered’ or ‘returned’. Are you one of such businesses? No, it’s all good.

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130

Algopix

JANUARY 22, 2024

With over 200 million customers worldwide, Amazon offers sellers an unparalleled opportunity to tap into a vast pool of potential repeat buyers. You need smart strategies to convert one-time buyers into lifelong brand advocates. Values relationships: Appreciates special perks for being a regular customer.

eCommerce 110

eCommerce Shipping Costs Payment Services Social Media 110

Omnisend

JANUARY 8, 2024

While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Understanding how to get repeat customers can boost your revenue. Strategies to cultivate repeat customers So, what is the best way to encourage customers to return to your site and make a repeat purchase?

Customer 88

Customer Customer Retention Social Media X-cart 88

Retail TouchPoints

MAY 31, 2022

With so much activity online at the height of the pandemic — during which many people gladly took to shopping online for convenience and peace of mind — retailers have a windfall of customer data that can be leveraged to deliver better and more engaging shopping experiences. AI-powered personalized recommendations.

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Mobile Customer Data Recommendation Fashion 326

Retail TouchPoints

NOVEMBER 10, 2020

Brands can mitigate against purchases that miss the mark by providing intelligent product recommendations based on the shoppers’ previous buying history, and providing plenty of opportunities for the buyer to get product questions answered before they pull the trigger on a purchase.

Retail 289

Retail Shipping Costs Fulfillment Shipping 289

Retail TouchPoints

JANUARY 30, 2024

Here are six fundamental aspects of crafting a robust Gen AI strategy for businesses. Each of these pillars presents unique opportunities to leverage the potential of Gen AI in a way that not only drives business innovation but also ensures positive human interaction, particularly in customer service roles.

Retail 334

Retail Customer Experience Technology Customer Data 334

Optimizely

APRIL 18, 2019

To be able to provide a consistent experience that will turn casual browsers into loyal customers, you need to make sure you connect your in-store experience with your online marketing strategy. In either case, you need a consistent and delightful experience for your customers — no matter where they buy.

Marketing 299

Marketing POS Channel Clothing 299

Groove

NOVEMBER 17, 2020

Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. Though both are great for increasing efficiency and creating a positive customer experience, we recommend keeping your core needs in mind when making a decision. Data Science & Reporting.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

RETAIL MANAGEMENT SOFTWARE

MARCH 26, 2024

With strategic planning and a keen understanding of retail sales seasonality trends, retailers can leverage the energy of springtime to attract customers and boost sales. In this article, we’ll explore some effective strategies and merchandising tips to help retailers make the most of the spring season.

Retail 77

Retail Outdoor Omnichannel Presentation 77

Retail TouchPoints

MARCH 3, 2023

Over time, the brand has expanded its personalization program to show customers products that are often purchased with the item they are viewing, display items that can be bundled with products in a customer’s cart, and recommend additional products in the emails it sends to confirm transactions.

Consumer 249

Consumer Customer Loyalty Customer Experience Recommendation 249

Groove

SEPTEMBER 24, 2020

Creating an optimized email marketing strategy is key to engaging new and existing customers. Email and SMS help businesses reach more customers, converse with them on a personal level and customize the shopping experience to cater to their interests. Integrate customer data from your eCommerce store ?

Customer Data 322

Customer Data BigCommerce eCommerce Marketing Document 322

Retail TouchPoints

FEBRUARY 2, 2022

In fact, there’s no reason you should be missing dinner any night of the week to deal with the data dilemma when it comes to pricing. In my experience, the data is what keeps retailers from making the big jump to new pricing technologies and strategies. Do I need competitive data? Who do I talk to about my data?

Retail 238

Retail Recommendation Outdoor Customer Data 238

Retail TouchPoints

FEBRUARY 15, 2023

and all of those have a data and analytics element, which is what we’re helping them figure out.” AI.Retail doesn’t replace “execution systems” like a customer data platform (CDP), pricing system or assortment planning tool; instead, it helps retailers feed better information into those systems, explained Standish.

Merchant Services 283

Merchant Services Supplies Retail Customer Data 283

Sailthru

APRIL 23, 2020

And product recommendations are the secret of the ecommerce giant’s success, accounting for 35% of its revenue. Product recommendations are crucial to any retailer’s personalization strategy. From there, retailers make product recommendations based on other customers’ behavior. Contextual Collaborative Filtering.

Recommendation 78

Recommendation Retail Download Customer Data 78

Retail TouchPoints

AUGUST 29, 2023

Creating a competitive advantage in personalization is based on a company’s ability to capture, analyze and use personalized customer data, as well as understand, customize and optimize the customer journey, all at scale. Think big — way outside the product recommendations box. It’s also a giant undertaking.

Multi-channel 236

Multi-channel Retail Customer Experience Customer Data 236

UpSellIt

MARCH 13, 2024

Personalizing Product Recommendations Utilizing Customer Data Personalization lies at the heart of effective on-site seasonal marketing, and leveraging customer data is key to delivering relevant product recommendations. Upsellit’s Coupon Experience monitors coupon activity to optimize your coupon strategy.

Marketing 128

Marketing Gifts Recommendation Clothing 128

Retail TouchPoints

MARCH 30, 2021

Asian online fashion and lifestyle website Zalora is deploying the Algonomy Hyper-Personalization Suite to offer real-time, personalized interactions across all touch points on its customers’ digital journey, including search, content, browse and product recommendations.

Mobile 246

Mobile eCommerce Accessories Apparel 246

UpSellIt

AUGUST 23, 2023

When customer concerns and hesitations are addressed, you’ll find a significant increase in conversions and customer satisfaction. It involves utilizing customer data, preferences, and behavior to deliver relevant and personalized content, regardless of the channel or device used by the customer.

eCommerce 126

eCommerce Recommendation Omnichannel Customer Data 126

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner.

Multi-channel 236

Multi-channel POS Customer Data Mobile 236

Retail TouchPoints

MARCH 28, 2023

The LiveRamp campaign was designed to provide Dollar General and its brand partners with a deeper understanding of hard-to-reach rural audiences across populations and geographies, to create a more robust and dynamic view of customers all the way from exposure to purchase.

Customer 288

Customer Customer Data Improvements Marketing 288

365 Retail

JANUARY 4, 2024

In this article, we’ll explore five key strategies that retailers should focus on to keep their businesses thriving. These strategies aren’t just buzzwords; they’re practical, actionable approaches that can make a real difference in your retail operations.

Payment Services 52

Payment Services Retail Supplies Mobile Payments 52

UpSellIt

MAY 21, 2020

As with most things in ecommerce, personalization starts with data. Every user on your site generates customer data; you can use this data to create a unique experience catered toward each individual shopper. That’s why lead capture strategies are so vital to building your email list. Product Recommendations.

Shipping Costs 146

Shipping Costs Recommendation Shipping Information 146

RetailMinded

JUNE 3, 2023

This figure represents a four percent increase from 2020 and a huge jump of 53% from 2019. Fortunately, you can implement several effective strategies to enhance your retail store security. They can also provide recommendations to improve your retail business’s digital security measures and prevent cyberattacks.

Retail 98

Retail Article Other Customer Data 98

Inflow Insights

AUGUST 4, 2021

To help you get ahead of the competition, we’re sharing our top 10 strategies for making sure your social media holiday ads reach the right customers and convince them to add your products to their shopping list. Along the way, we’ve uncovered a few key strategies to making your holiday social media marketing stick.

Social Media 134

Social Media eCommerce Gifts Recommendation 134

Retail TouchPoints

JANUARY 17, 2023

For brands, these signals can be found in customer data. Those with a unified, 360-degree approach to their first-party data can identify a customer on the verge of churning — and take proactive measures to prevent it. Has a loyal customer been placing orders less frequently?

Customer 321

Customer Customer Data Other Marketing 321

Retail TouchPoints

AUGUST 16, 2022

Since these users make up a significant portion of customers, merchants cannot overlook this demographic. It also asks how “recently added” products can be successfully integrated into recommendation systems when they have no prior engagement. It is no secret that merchants must customize their personalization strategies to succeed.

eCommerce 254

eCommerce Consumer Merchant Services Recommendation 254

Retail TouchPoints

JANUARY 4, 2023

Beyond the listed menu options, website search bars determine how quickly customers can find specific products and pairings. The search bar can be enhanced with autofill options like “suggested” or “similar” product recommendations. Want more insights from the 2022 Omnichannel Retail Index to guide your 2023 strategies and tactics?

eCommerce 275

eCommerce Omnichannel Comparison Shopping Recommendation 275

Inflow Insights

OCTOBER 4, 2021

Six months later, the outlook is not so bleak — and we’ve actually discovered a few strategies to keep Facebook ads working for your brand in this new privacy landscape. update is How it’s affecting our clients’ Facebook campaigns And which strategies we’re using for our eCommerce clients. What is the Apple iOS 14.5

eCommerce 112

eCommerce Recommendation Social Media Events 112

MagentoBrain

MAY 23, 2023

Customers who are loyal to a brand are more likely to make repeat purchases, recommend the brand to others, and defend it against competitors. In this blog, I will explain ten proven strategies that businesses can use to improve brand loyalty and cultivate a strong and loyal customer base.

Social Media 52

Social Media Customer Loyalty Customer Data Improvements 52

Groove

SEPTEMBER 1, 2020

Texting has made communication easier for both consumers and businesses, and SMS marketing is an effective component of a great mobile eCommerce strategy. SMS marketing, or text message marketing, is a powerful tool to communicate with customers. Today, many consumers open text messages fairly quickly once they notice the notification.

eCommerce Marketing 370

eCommerce Marketing Social Media Mobile eCommerce eCommerce 370

Groove

AUGUST 18, 2020

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. This tool makes it easy for eCommerce merchants to grow their contact lists, personalize user experiences and communicate more effectively with customers. Real-Time Customer Data.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Retail TouchPoints

JULY 14, 2023

This applies across the customer shopping journey, from customized recommendations to predicting consumer behavior and product demand as well as creating more seamless omnichannel experiences. ChatGPT, for instance, understands natural language queries and can provide relevant product recommendations in real time.

eCommerce 223

eCommerce Order Fulfillment Fulfillment Multi-channel 223

Retail TouchPoints

OCTOBER 16, 2023

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. The advent of these constraints has propelled the value of zero-party data (ZPD) to new heights.

Social Media 274

Social Media Consumer Information Marketing 274

Store Growers

JULY 26, 2022

Google’s Customer Match allows advertisers to leverage customer data to reconnect to previous customers and find new ones across the Google Ads network. This feature helps you leverage the customer information that you’ve collected from buyers or prospects to target with a variety of ads. Mailing address matching.

Customer 91

Customer Payment Services Customer Data Jewelry 91

Kissmetrics

JANUARY 17, 2022

It is easier to build real, human connections with your audience if you know what data and strategies to use. One of the most effective strategies to build a personal connection is personalized marketing. Most marketers use the strategy on multiple channels. Product Recommendations. The good news? Dynamic Websites.

Marketing 273

Marketing Recommendation Social Media Improvements 273