Remove Customer Experience Remove Fashion Remove Multi-channel Remove Omnichannel
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True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Retail TouchPoints

Every brand is fighting to win and keep customer loyalty, and True Religion is no different. The brand could easily take cues from its fashion peers and tap into the growing supply of emerging Y2K-obsessed content creators to drive buzz. The entire Go There campaign was fashioned around consumer insights.

Fashion 248
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Kendra Scott Steps Down as CEO of Namesake Brand, Tom Nolan to Take the Reins

Retail TouchPoints

Kendra Scott is stepping down as CEO of her eponymous Kendra Scott fashion accessories brand, and current President Tom Nolan will move into the role. Scott will remain executive chairwoman and majority owner of the business, continuing to lead design, customer experience and philanthropy efforts.

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Amazon’s Counterintuitive Next Big Move — Helping Brands Sell Off Amazon

Retail TouchPoints

New offerings unveiled at Accelerate will help Amazon sellers: Deliver better experiences on their DTC site; More efficiently warehouse and ship product across all their selling channels , even if that means other marketplaces or brick-and-mortar retailers; and Drive customers from Amazon to their owned channels to make a purchase.

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Holiday Secret Weapon: Scaled, Distributed, Personalized Content

RTP blog

By July, you’ve likely started campaign and channel planning, and even considered some newer technologies such as Alexa skills or AR/VR. Regardless of what you’re planning, what connects all of your holiday customer experiences is content. The challenge is unlocking its value by making it scale across channels.

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How Rebecca Minkoff is Feeding her Risk-Taking Addiction

Retail TouchPoints

Rebecca Minkoff: Our anniversary is technically February of 2025, but being that the fashion industry is always a season ahead, we’re going to start messaging it and talking about it this September. We tried that for many years, where we froze the customer at 27 years old, and frankly, it didn’t work.

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Pacsun Improves Profitability with Intelligent Allocation and Replenishment with Antuit.ai

365 Retail

Californian lifestyle fashion brand, Pacsun , doubled its ship completes by better anticipating online demand and intelligently leveraging its stores as ecommerce fulfilment centres, partnering with antuit.ai , a leader in AI-powered SaaS solutions for consumer products and retail insights and now part of Zebra Technologies.

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How to Make ‘Buy Online, Pick Up in Store’ (BOPUS) Work for Your Digital Brand

Kissmetrics

The BOPUS (Buy Online, Pick Up In-Store) has been attracting hype for both retailers and customers, and this trend is expected to stay. BOPUS lets retailers leverage omnichannel experiences to boost online and in-store profits when done well. BOPUS Provides a Better Customer Experience. Train Staff.

eCommerce 282