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How to Upgrade Stale Customer Experiences

Retail TouchPoints

Customer experience and employee experience live in two different acronyms, CX and EX. A recent Forrester survey report found that companies that provide connected experiences between CX and EX report dramatic benefits around innovation, cost reduction, revenue growth, customer experience and digital transformation.

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Four Customer Experience and Commerce Trends That Will Define 2021

Retail TouchPoints

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. So what are the customer experience and commerce trends that will continue, or become more fully realized, in 2021?

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Ikea Taps Meta’s Tech for New In-Store AR Game in Sweden

Retail TouchPoints

Ikea ’s marine-focused Blåvingad toy line is the inspiration behind a new interactive AR experience — Lilla Äventyret (The Little Adventure) — that launched in 21 Ikea stores across Sweden on Feb. The new in-store AR game is designed to increase interest in the collection as well as share knowledge about life under the surface.

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Retailers Increasingly Turning to Third-Party Resources to Handle Fulfillment

Retail TouchPoints

Store-based fulfillment of customer orders got an enormous boost during the COVID pandemic, when both curbside pickup and delivery offerings became survival tactics for so many retailers. And the percentage of respondents that don’t sell on or operate marketplaces shrank this year, from 16% in 2022 to 9% in 2023.

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Hy-Vee Launches New Retail Media Network

Retail TouchPoints

Hy-Vee is the latest supermarket chain to get into the retail media game with Hy-Vee RedMedia , which is designed to be a full-scale retail media network that enables brands to connect with the retailer’s customer base across multiple platforms.

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Think Omnichannel to Help Your Business—and Your Shoppers—Succeed

Wiser

This means that any businesses that aren’t already creating an omnichannel experience are lagging behind. What Is an Omnichannel Retail Strategy? An omnichannel strategy focuses on creating a seamless experience for shoppers. Why Should You Adopt an Omnichannel Retail Strategy?

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David’s Bridal Partners with The Black Tux on In-Store Shops, Omnichannel Offerings

Retail TouchPoints

The Black Tux gains a brick-and-mortar presence with dedicated space in David’s Bridal retail stores as well as omnichannel marketing support. “Teaming up with The Black Tux is a game-changer.