The Trouble with Endless Aisles, Rogue Sellers, and Losing Control Over the Customer Experience
Fabric
MARCH 28, 2023
For example, building a third-party (3P) marketplace that allows third-party sellers to sell an “ endless aisle ” of products is commonly viewed as a profitable way for online retailers to “capture the long tail”. Customer experience In a 3P marketplace, third-party sellers are responsible for the transactional and customer experience.
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