Inside MINISO’s ‘Joyful’ Omnichannel Expansion Plan
Retail TouchPoints
MARCH 28, 2022
And just how will they manage to do that? As MINISO sets its sights on omnichannel growth, the company is leaning into other key differentiators: a strong supply chain, original designs, and licensing partnerships with some of the world’s most renowned brands, including Disney, Universal and the NBA.
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