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Retail’s Future Requires a Shift from Mobile-First to Mobile-Only

Retail TouchPoints

The turmoil also proved that mobile technology enables needed flexibility in times of disruption and drives superior customer experiences that make retailers more competitive. A lasting effect of the pandemic is that it’s increased customer demand for more options and raised expectations for more personalized experiences.

Mobile 258
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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection.

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Retail Mobile App Experiences: New Best Practice Series

Forrester eCommerce

Mobile is the dominant digital touchpoint in retail and mobile apps play critical role – consumers who down load a retailer’s app are likely to be more loyal, but that does not mean they wont uninstall the app if it does not meet their expectations!

Mobile 350
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Newly Rebranded Yelloh Accelerates Transformation into a ‘Modern Mobile Retailer’

Retail TouchPoints

The new relationship is part of the retailer’s digital transformation, aimed at turning the 70-year-old company into a “modern mobile retailer.” Yelloh is now tapping into AWS’ logistics, distribution and home delivery expertise to enhance the customer experience, optimize delivery times and personalize product recommendations.

Mobile 238
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Marketers, Sharpen Your Mobile Messages

Forrester eCommerce

It's time to meet your customers where they are. Use these five criteria to enhance the efficacy of your mobile messaging practices.

Mobile 195
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Mobile POS Empowers The North Face Associates to Venture Beyond the Cash Wrap

Retail TouchPoints

Retailers are adapting their store environments to meet consumers’ heightened demand for ease and convenience. Nearly half ( 46% ) of retailers surveyed in Retail TouchPoints’ Store Operations Survey noted that they provide mobile POS to associates — and an additional 31% plan to implement the technology this year.

POS 196
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Your ID-POS are a Data Treasure Trove: How to Leverage them to Drive Customer Experiences

Retail TouchPoints

Let’s dive straight into it and unriddle the mystery of creating modern, highly personalized customer experiences while increasing performance in the cookieless future. Lawson’s nationwide operations demanded flexible and agile responses to meet customers’ changing demands. trillion in value.

POS 215