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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection.

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Digitally Reinventing The Retail Store With Mobile

RTP blog

More and more retailers are creating new kinds of shopping experiences — mostly by converging the physical space with digital tools and technologies — to win over customers. When sales associates can’t access product data at shelf-edge or make swift recommendations, brands lose their competitive edge and, eventually, customers.

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Voice Technology is Changing the Rules of Ecommerce and Customer Experience

GetElastic

Customers will talk to their devices, skipping the “tedious” process of typing or scrolling through information. It sounds like a scene from Star Trek, but voice recognition is already being used by some brands to transform the customer experience. Voice technology in banking. Just say the word.

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Autonomous Delivery Robots Now Roam the Cincinnati Airport

Retail TouchPoints

Passengers can use their mobile devices to order contactless deliveries to their location in the airport’s Concourse B from select retail stores operated by Paradies Lagardère. This launch is a testament to CVG’s commitment to innovation and customer experience,” said Ritukar Vijay, Co-founder and CEO of Ottonomy in a statement. “We

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Retail Logistics: Boosting Efficiency and Productivity

Retail TouchPoints

As a result, the industry is witnessing the swift ascent of partially automated systems such as Autonomous Guided Vehicles (AGVs), Autonomous Mobile Robots (AMRs) and Collaborative Robots (Cobots). Different methods exist for measuring this travel, and the most suitable approach depends on the specific circumstances.

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How to Evolve and Personalize in the Digital Marketplace Economy 

Retail TouchPoints

Digital marketplaces help you provide the personalization customers have come to expect, and in today’s crowded ecommerce space, the customer experience has never been more important. Customers benefit from being able to pay as they go for the technology they are consuming.

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The hybrid customer experience may be the key to your eCommerce success

GetElastic

Why a Hybrid Customer Experience is Essential for Today’s Consumer. As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. What exactly is a hybrid customer experience? There are 2.14 billion digital shoppers today.