article thumbnail

How Retailers Can Use AI to Improve Customer Experience and Build Trust

Retail TouchPoints

With the sector continuing to experience accelerated growth, major retailers are looking for ways to maintain and build trust while dramatically improving customer experience and orchestrating cohesive customer journeys. AI-driven solutions offer businesses a powerful way to personalize customer experiences.

article thumbnail

Klarna Sets Sights on ‘Powering Ecommerce’ with New Suite of Shopping Solutions

Retail TouchPoints

New offerings include search and price comparison functionalities , shoppable videos , a creator platform to connect influencers and brands, and upgraded CO2 and charitable donation features. . Shoppable Video. All products featured can be purchased directly from the videos.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

From 3D billboards to spatial scent to ChatGPT, meet the brands leading the next wave of multisensory retail innovations, and learn best practices to help strengthen your brand’s sensory presence in this new, multi-dimensional experience market. This brings olfactory sensing to users while they watch videos. virtual reality).

article thumbnail

7 Major Digital Marketing Trends in 2023: Optimize Customer Experience With AI

MagentoBrain

2023 Digital Marketing Trends and Changes Trend 1: Pay more attention to "customer experience" The discussion of customer experience has greatly increased in recent years. From the rise of UI/UX, we can see that many trends have emerged with only one purpose: to improve customer experience.

article thumbnail

5 strategies to stand out during BFCM

lateshipment

million views and this is one of the first gamification filters that was introduced on a social media platform and users had to use the in-video stickers as shoppable content. It’s a great example of how creative marketing techniques can enhance the shopping experience and drive sales.

article thumbnail

Qurate Looks to Differentiate QVC and HSN, Builds Out Livestreaming with New Business Unit

Retail TouchPoints

Qurate Retail Group has restructured its organization and launched a new business unit focused on livestreaming as it looks to “accelerate its leadership in video commerce.”. Campbell and her team are tasked with growing digital revenues separate from QVC’s and HSN’s traditional multi-platform experiences.

article thumbnail

How to Turn One-Time Holiday Buyers into Brand Loyalists

Retail TouchPoints

Now, foot traffic is still relevant, but brands also have to worry about growing their social presence, having social shops to make purchasing quick and easy, livestream shopping, oh and making sure this all connects back to their website/online store and that they are collecting data to improve future customer experiences.