IKEA’s Biggest Franchisor Plans to Invest More Than $3 Billion in Omnichannel Store Push
Retail TouchPoints
MAY 10, 2022
The retailer is aiming to make itself accessible for customers whenever and wherever they want to interact with IKEA by expanding the availability of omnichannel services. The investments will create a more immersive IKEA experience and support growing demand for home deliveries. dubbed studios.
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