article thumbnail

Touchland CEO Reveals 5 Social Media Best Practices for the Holidays

Retail TouchPoints

With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media. And in some cases, you can even lean into some seasonal references to get people in the holiday shopping mood.

article thumbnail

Mapping The Customer Experience in 6 Steps

Groove

What Does Customer Experience Mapping Mean? Mapping the customer experience is the process of merchants outlining how prospects and customers interact and feel when engaging with their brand. 6 Steps For Mapping The Customer Experience. 6 Steps For Mapping The Customer Experience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Brand Perception and Shared Values Fundamentally Impact Customer Experience

Retail TouchPoints

Throughout my career as a customer experience (CX) practitioner, I’ve seen brands make the same mistake time and again by believing that metrics alone improve customer experiences and loyalty. Too many organizations are content with merely managing their experiences and setting better metrics as their only North Star.

article thumbnail

In-store customer experience – a top retail focus for 2021

iVend

What I am hearing, and is supported by expert 3 rd party research, is a consistent pattern of four key priorities: in-store customer experience, knowledgeable staff, personalised loyalty programs and social media marketing. The in-store customer experience is that differentiation.

article thumbnail

Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials

Retail TouchPoints

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. UK, France, Germany, India, Mexico and United Arab Emirates, and found that not only is Gen Next interested in social commerce, but most of them already are engaging in it.

article thumbnail

The Power of Play: Using Gamification to Elevate Retail Apps

Retail TouchPoints

While brands can keep more customers coming back to apps by improving features themselves — and optimizing onboarding and opt-ins — they must also focus on how today’s consumers prefer to interact with brands. That’s why gamification as a technique is becoming more popular in marketing and customer loyalty programs.

Retail 275
article thumbnail

CommentSold Moves into DTC Sales with Popshoplive Acquisition

Retail TouchPoints

The newly named platform — Popshoplive, powered by CS — will allow creators to sell products directly to their followers via their own branded storefronts rather than referring them to brands and retailers. Unlike many traditional social media platforms, followers and shoppers will remain accessible to sellers via direct notifications.

Drop Ship 197