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How Ecommerce Discounts Hurt Customer Loyalty

Optimizely

That’s because ecommerce discounts don’t always work. Just because Amazon offers crazy ecommerce discounts each year, doesn’t mean you should. People choose to shop with Amazon because of the competitive prices, wide selection of products, familiar (and trusted) brand name, and an impressive range of delivery options.

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Study: Why AOV Has Ousted CLV as Ecommerce Executives’ Most Valuable Metric

Retail TouchPoints

The past two years have seen a rapid evolution of retailers’ digital operations, and perhaps more importantly led to a dramatic shift in the role that ecommerce plays in the overall shopping experience. 95% of Executives Want to Prioritize Cost Optimization.

eCommerce 298
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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

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Forrester: Seek New Revenue Sources to Avoid Commodity Price Wars

Retail TouchPoints

Retailers need to readjust their strategies business-wide as they prepare to meet empowered customers who have more choices than ever in a tough economy that’s giving them more reasons than ever to seek out the best price — wherever it may be. The result? Marketplaces Forcing Retailers to Get Unique.

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The Limited Role of AI in Ecommerce

Retail TouchPoints

For Brands: The Uncharted Gold Mine of Post-Purchase If you’re a brand, consider this: a study once highlighted that while 80% of businesses believe they provide superb customer service, only 8% of customers agree. Offer personalized post-purchase product suggestions that genuinely cater to each customer’s tastes.

eCommerce 264
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Consumers Turn to BNPL, BOPIS to Cope with Rising Prices and Supply Chain Uncertainty

Retail TouchPoints

And just like last year, it looks like consumers will respond by turning to ecommerce. Holiday shopping insights from the Adobe Digital Economy Index predict that ecommerce will become even more ubiquitous, with U.S. Prices have been scaling throughout the entire year, and for the most part, consumers seem to be absorbing those costs.

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What is Customer Loyalty?

Smile.io

Loyal customers are the ones who eagerly await every product release you announce and shout your brand from the rooftops. But what exactly is customer loyalty? We’re going back to basics in this post to learn what customer loyalty is.   Table of Contents  What is customer loyalty?