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Post-Purchase Experience: Building brand trust and customer loyalty

Fabric

“You’ve got to start with the customer experience and work back toward the technology, not the other way around.” – Steve Jobs One critical aspect that retailers can often neglect is the post-purchase experience for customers. Feedback and engagement : includes product reviews and customer satisfaction surveys.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customersloyalty is no longer confined to programs and points. Be Transparent About Inventory Challenges .

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The New Retail Frontier: Where Sustainability Meets Customer Loyalty

Retail TouchPoints

Consequently, these sectors lag behind and grapple with incorporating loyalty programs into their overarching sustainability strategies. There are many great examples of companies taking accountability for their environmental impact and using their loyal customer base to get involved. For example, a well-known U.S.

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How Technology Fuels Customer Experience and Brand Value

Retail TouchPoints

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

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Marijuana Customer Loyalty Programs: Embraced by Users, Profitable and Compliant for Retailers

Retail TouchPoints

For example, California, Connecticut, and New Jersey — a recent entrant into the ‘fully legal’ category — all differ in their related advertising and marketing laws. Why does customer loyalty work? A mere 5% increase in customer retention can increase a company’s profitability by 75%.

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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

Sensory Enabling Technologies (SETs) enable consumers to feel textures, smell and even perceive the taste of a product. Key takeaways: SETs enable brands to craft exemplary customer experiences online by appealing to consumers’ multisensory perception. This is no longer science fiction. augmented reality) to fully virtual (e.g.

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How Contextual Commerce Improves Customer Loyalty

Optimizely

Some early examples include: The “Shop Now” button on Instagram ads , which allows you to make purchases directly from within the app. A customer could buy from a number of key retailers, including FreshDirect, Subway, and The Cheesecake Factory. How can contextual commerce improve loyalty? for a few years.