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Survey: 11% of Americans Subscribed to Walmart+ in its First Two Weeks

Retail TouchPoints

The Walmart+ loyalty program has clearly made a major splash: 11% of Americans subscribed within two weeks of its launch, according to a survey by Piplsay. In fact, 45% of shoppers had room for both subscriptions, including 36% of Gen X and Millennials.

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The New Normal: CPG’s Return to the Customer

Retail TouchPoints

The rapid growth of ecommerce and proliferation of subscription services is changing the retail landscape for good. And within ecommerce, subscription models are becoming increasingly popular. Look no further than the highly anticipated launch of Walmart’s new subscription membership offering to compete with Amazon Prime.

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7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

That’s why you need to develop post-purchase strategies: in order to enhance customer loyalty and drive revenue. Have you enrolled customers who just made a purchase in your brand’s loyalty program? Maybe, you send them surveys to find out what they’re really thinking? Run a post-purchase survey.

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How to Evolve and Personalize in the Digital Marketplace Economy 

Retail TouchPoints

For instance, if a customer wants a service that is not part of your core business, like a cybersecurity add-on, you can still provide the service from one of the businesses in your network of suppliers. Customers benefit from being able to pay as they go for the technology they are consuming.

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Want to Cut the Cost of Fast Fulfillment? It All Starts with Inventory Placement

Retail TouchPoints

The Amazon Effect is in operation here: Prime members get free shipping as part of their subscription, and other paid services like Walmart+ make the same offer, cementing consumer expectations about what (and when) they will pay.

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5 Tips to Reduce Churn on Subscriptions

FastSpring

The best thing about a subscription program is the reliable revenue it generates. Customer churn happens when an existing customer stops doing business with you. Your subscription churn rate is the number of subscribers you lose over a given period. the subscriber elects to cancel their subscription) or involuntary (e.g.

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How Retailers Can Control Costs Even As Return Rates Climb

Retail TouchPoints

During the busy holiday season, digital return rates can spike to 30% ; and Return policies and experiences have a significant impact on customer loyalty. In a survey of consumers conducted by Doddle , 84% said a positive returns experience encourages them to shop with a retailer again.