Inflow Insights

JANUARY 24, 2022

With Americans spending an average of four hours a day on social media, it’s increasingly becoming the place customers go to learn about new products and make decisions about what (and whether) to buy. This makes social media critical to the survival of your eCommerce brand. Always engage with customers.

Social Media 119

Social Media Customer Loyalty Customer Customer Retention 119

365 Retail

DECEMBER 20, 2023

What is customer retention? Customer retention refers to a company’s capacity to convert purchasers into repeat customers, preventing them from purchasing from a rival. Why is customer retention crucial for businesses? The perfect example for this topic is Uber.

Customer Retention 52

Customer Retention Customer Customer Loyalty Merchant Services 52

Kissmetrics

JUNE 15, 2017

Customer retention. Its goal is to retain as many customers as possible. After all, a loyal customer is worth much more than a new customer. Here’s the problem: companies drive customers away with poor customer retention initiatives (or a complete lack of a customer retention strategy!).

Customer Retention 241

Customer Retention Customer Social Media Customer Loyalty 241

FastSpring

OCTOBER 13, 2020

If you love your customers—which I’m sure you do—you want to hold onto them … tight. Yep, we’re talking about customer retention—a business’s ability to keep customers over a period of time. As much as we love new customers, we love repeat customers even more. Which brings us to our next point ….

Customer Retention 148

Customer Retention Customer Payment Services Subscription 148

ecomdash

APRIL 23, 2019

What better way to do that than by using social media? Below, we outline 5 ways to improve your loyalty programs with social media. Value-based Programs — Typical for ethically conscious brands or brands partner with charities, value-based programs take action when customers spend a certain amount. Use Hashtags.

Social Media 115

Social Media Improvements eCommerce Customer Retention 115

Retail TouchPoints

FEBRUARY 8, 2023

For example, Snapchat lost 25% of its shares due to a decline in ad spending. The State of the Union: Paid Advertising In the current market climate, running paid ads would only burn a hole in your pocket. Prioritize content marketing. Personalize every interaction with email marketing. Become active on social media.

Social Media 231

Social Media Retail Customer Retention Consumer 231

Smile.io

MARCH 12, 2020

Customer retention is the key to fostering truly loyal customers. These customers make more purchases than one-time shoppers, promote your brand to their networks, and become your best brand advocates. If customer retention wasn’t already on your mind, it needs to be!

Customer Retention 46

Customer Retention Customer Beauty and Health Subscription 46

Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

eCommerce Marketing 113

eCommerce Marketing eCommerce Marketing Toys 113

Smile.io

MARCH 12, 2020

Customer retention is the key to fostering truly loyal customers. These customers make more purchases than one-time shoppers, promote your brand to their networks, and become your best brand advocates. If customer retention wasn’t already on your mind, it needs to be!

Customer Retention 46

Customer Retention Customer Beauty and Health Subscription 46

Kissmetrics

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Omnisend

JANUARY 8, 2024

While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience. Returning customers also benefit your reputation, strengthening your market position.

Customer 88

Customer Customer Retention Social Media X-cart 88

Kissmetrics

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. I worked hard.

Social Media 334

Social Media Blog Channel Events 334

Omnisend

MARCH 21, 2021

That’s where marketing comes in. Scaling the marketing arm of your business is a crucial step during these early days, and should go hand in hand with the growth of your sales team. When scaling for marketing , you should be designing a plan of action for all angles. Email marketing. Social media marketing.

Marketing 142

Marketing Social Media PPC Customer Retention 142

Retail TouchPoints

JULY 10, 2023

For example, a retailer looking to use the technology for generating descriptions in ecommerce product catalogs would train the model on relevant product information and metatags specific to its brand and items they sell. For example, Verneek, a New York City-based software startup, has a generative AI application called Quin Shopping AI.

Merchant Services 270

Merchant Services Shipping Costs Retail Social Media 270

Smile.io

SEPTEMBER 6, 2023

According to insights from Wellness Creative Co, the nutrition market is estimated to be worth $305.8 In order to combat all the increased competition many nutrition and supplement companies are looking at implementing a customer retention strategy through loyalty programs. billion in 2023. That worth is predicted to reach $347.5

Subscription 80

Subscription Social Media Shipping Costs Reference 80

Retail TouchPoints

DECEMBER 20, 2021

The global social commerce market is expected to reach $2.9 trillion by 2026, and B2C brands are poised to make up nearly all of that revenue, according to Research and Markets analysis. As a result, brands and retailers across categories are focused on bolstering their social commerce capabilities.

Social Media 231

Social Media Customer Retention Technology B2C 231

Korona

NOVEMBER 30, 2022

The competition to attract customers during the holidays will be stronger than ever, and this is your chance to get creative with your holiday marketing ideas. A well-thought-out holiday marketing strategy can help to boost sales significantly and build customer loyalty by strengthening relationships with them.

Shipping Costs 52

Shipping Costs Marketing PPC Gifts 52

Groove

NOVEMBER 12, 2020

Modern-day businesses will struggle to be successful if they don't understand who their customers are. Understanding your customers and your audience is at the core of inbound marketing , which is the ideology of attracting, engaging and delighting customers. Connect With Customers On A Personal Level.

Customer Experience 356

Customer Experience Improvements Customer Social Media 356

FastSpring

DECEMBER 3, 2020

Businesses are constantly trying to figure out how to increase customer retention rates. But what if your business model is designed to create repeat customers. Subscription businesses get to profit from recurring purchases, and customers benefit from long-term savings and convenience. What is subscription marketing?

Subscription 102

Subscription Customer Retention Marketing Payment Services 102

lateshipment

MAY 28, 2020

As if this were not bad enough, many such former customers end up posting damaging reviews on social media and forums that deter potential customers from buying from this retailer (could be you!). Customer Acquisition Cost (CAC): Are You Spending Too Much on Acquiring Customers?

Shipping Costs 246

Shipping Costs Customer Retention Shipping Small Business Retail 246

Optimizely

OCTOBER 22, 2020

Ecommerce and the rise of digital payment services made it possible for all businesses, big and small alike, to increase their customer retention and nurture their returning customers with loyalty programs. But if this example feels too daunting, think simpler. belong to at least one loyalty program, and a typical U.S.

Payments 367

Payments Customer Loyalty Customer Retention Outdoor 367

Retail TouchPoints

FEBRUARY 7, 2024

In fact, 88% of marketers say interactive content helps brands differentiate themselves, while interactive content generates 52.6% It allows brands to create a game-like experience in a real-life setting, enhancing customer engagement and the overall shopping experience. Focus on customer retention.

Retail 239

Retail Games Clothing Customer Retention 239

Retail TouchPoints

JULY 1, 2021

Most traditional forms of marketing, and even social media marketing, are prohibited or severely limited. For example, California, Connecticut, and New Jersey — a recent entrant into the ‘fully legal’ category — all differ in their related advertising and marketing laws.

Customer Loyalty 179

Customer Loyalty Customer X-cart Customer Retention 179

Smile.io

FEBRUARY 12, 2024

Think of email subscribers as prospective friends of your ecommerce brand and email marketing as the relationship-forming driver.    Email marketing has the potential to foster the customer journey and build rapport like no other marketing endeavor can.   Leverage social media and ad campaigns.

eCommerce 78

eCommerce Marketing Customer Loyalty Multi-channel 78

GetElastic

DECEMBER 25, 2019

In plain words, retention marketing is about engaging your existing customers to continue to buy from you again and again. When a customer completes their first order with a brand or retailer, they are 27% more likely to make a second purchase. Retention Marketing Strategy. Customer Retention Program.

Customer Retention 124

Customer Retention Marketing Shipping Costs Clothing 124

Retail TouchPoints

MAY 28, 2021

Customer service is changing rapidly to meet consumer behavior, providing smoother, more integrated experiences than ever before. 3 Data-Backed Reasons why Customer Service is Essential. Many brands miss their business goals, not because they have a poor product or their marketing strategy is weak.

Payment Services 163

Payment Services Games Live Chat Customer 163

AcquireConvert

AUGUST 2, 2020

As one Shopify blog post points out , a small change in customer retention can significantly boost a store’s revenue. The example shows two stores that have 100 customers purchasing a $10 item every month. So, what can you do to keep customers around? Strategy #1: Focus on making your customers happy.

Customer Retention 36

Customer Retention Shopify Customer eCommerce 36

Kissmetrics

DECEMBER 8, 2020

Finally, when users see your mobile ads on social media, they are often hearing about your business for the first time. The most effective social media ads raise awareness for your brand. Like in any setting, social media users need to move down the sales funnel before they can convert.

Mobile 363

Mobile Social Media Article Payment Services 363

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Collect and Leverage First-Party Data .

Customer Loyalty 195

Customer Loyalty Customer Retail Shipping Costs 195

Wiser

NOVEMBER 1, 2023

Better ROI: Remarketing typically results in a higher ROI as the advertising spend is focused on customers who have already shown an interest in your products. Personalized Marketing: It enables personalized marketing , as you can create tailor-made ads based on the visitor’s browsing behavior.

Customer 146

Customer Customer Retention Shopping Carts Conversion Optimization 146

lateshipment

MARCH 15, 2021

As if this were not bad enough, many such former customers end up posting damaging reviews on social media and forums that deter potential customers from buying with you! And if you are planning to just replace one customer with another, you are in for a shock! CAC includes the cost of marketing and sales.

Shipping Costs 130

Shipping Costs Customer Retention Social Media Shipping 130

Smile.io

APRIL 2, 2020

Check out Fusion Tea’s Perks Program as an example. Along with their launcher where customers can sign up or sign in, they’ve created an on-brand explainer page that shares all the information customers would need to know about how their loyalty program works. 7 Tips to Help your Brand Grow its Customer Base. Tina Donati.

Customer Retention 54

Customer Retention Customer Social Media Information 54

Smile.io

APRIL 2, 2020

Check out Fusion Tea’s Perks Program as an example. Along with their launcher where customers can sign up or sign in, they’ve created an on-brand explainer page that shares all the information customers would need to know about how their loyalty program works. Related Topic: 7 Tips to Help Your Brand Grow its Customer Base.

Customer Retention 54

Customer Retention Customer Social Media Information 54

Smile.io

JANUARY 18, 2022

While providing the necessary information (like order number and delivery time) in an ecommerce transactional email takes precedence, you can still use these emails for marketing purposes. Order Confirmation Emails These emails are sent right after a customer makes a purchase. Take a look at this example from Plant Provisions.

Shipping Costs 62

Shipping Costs Merchant Services Shipping Customer Retention 62

RetailMinded

JULY 8, 2021

For you to stay ahead of the game, you must keep up with digital innovations and apply up-to-date marketing strategies. Although digital marketing is already a familiar and staple strategy for many establishments, some industries and businesses are still reluctant to engage in this approach.

Marketing 106

Marketing Retail Customer Loyalty Social Media 106

Retail TouchPoints

JULY 15, 2022

Now, however, with disposable incomes squeezed and purchases becoming more considered than ever before, it’s important for larger brands to learn from the agility and mindset of microbrands to improve customer retention and success in an increasingly competitive retail landscape.

Small Business Retail 238

Small Business Retail Social Media Retail Leisure 238

Kissmetrics

JULY 31, 2021

Realistically, not everyone who visits your website will convert to a paying customer, which is why we use a funnel shape. Based on the AIDA model, then, a traditional-style sales marketing funnel might look something like this: The problem? Leads are human, and the sales process is rarely linear.

Download 361

Download Social Media Subscription Customer 361