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5 Marketing Ethics to Follow on Social Media

Kissmetrics

What Are Marketing Ethics and Why Are They Important on Social Media? It is a philosophy focused on using values like honesty, fairness, and social responsibility to build quality relationships with consumers. In the age of social media, people demand brands to be transparent. Transparency in Marketing Ethics.

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The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Social media advertising. With social media advertising, you can have consistent sales coming in from the first day your website is live. Even if you can’t achieve net positive revenue on the initial sale, referrals, email marketing and customer retention can payoff extensively with every marginal customer.

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Word of Mouth Marketing: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales

BigCommerce

Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth. Many best practices and marketing tactics encourage natural word of mouth, but campaigns — particularly on social media — can have the explicit aim of promoting an online business’ social exposure.

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5 Ways Social Media Improves Ecommerce Loyalty Programs

ecomdash

What better way to do that than by using social media? Below, we outline 5 ways to improve your loyalty programs with social media. have fierce competition and need to offer their customers something extra. target “bargain hunters” and other price-conscious consumer groups. Use Hashtags.

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11 Proven Hacks to Keep Your Customers Buying More

Kissmetrics

It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases.

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19 Strategies That’ll Help You Become an Influencer

Kissmetrics

Micro influencers create powerful word of mouth to small groups. What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. Everyone wants to sit at home on their couch and connect with influencers on social media. I worked hard.

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Top 10 Examples of Social Responsibility as a Customer Retention Tool

Smile.io

” - Origins Apparel While Origins Apparel isn’t the only for-profit company whose business model revolves around social responsibility, they are one of the few doing everything they can to make their customers aware of the cause they’re supporting.