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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Additionally, we’ve spoken to customers who try to peg the performance of their business to an industry average. Given that each business is unique, the core concept we recommend is constant, strategic improvement.

PPC 162
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Free ASIN Lookup Tool: The One Tool You Need to Sell More on Amazon

BigCommerce

You cannot build lifetime loyalty with your Amazon customers, meaning you can’t use email nurture streams to bring them back to you. So I dropped my price to cost and cranked up the PPC. So I rearranged the title, lowered the price and re-introduced PPC. The Definitive Guide to Selling on Amazon. I was on Page 1!

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A Seller’s Guide to Etsy

Kissmetrics

However, it’s affordable and easy to use, and most importantly, Etsy is a niche site, placing sellers in front of their ideal customers. Selling this way makes it easier to market to your ideal customers. You’ll also want to focus on creating a unique style: something definitively yours that others will have a hard time copying.

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59 Productivity Hacks for Online Small Business Owners

BigCommerce

Let’s say that you are a solopreneur that has to handle emails from customers, packaging and shipping products, and marketing via your social media networks. Need some simple graphic design help for a logo, PPC banner or social media ad? Aside from our own blog at Inflow , I recommend the Get Elastic ecommerce blog and Moz.

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How Much Do Google Ads Cost?

Kissmetrics

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? My intention with this article isn’t to give you a definitive answer to how much Google ads will cost your business because there simply isn’t one answer. My answer is always the same.

PPC 310
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9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Inflow Insights

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. eCommerce PPC Marketing Strategies. #1: We collect them as a custom audience using a Facebook Ads pixel. Get in touch.

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11 Powerful B2B eCommerce Marketing Strategies to Get Your Ideal Buyers

Inflow Insights

That said, our experience over 11+ years in eCommerce marketing has shown that search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO) are three approaches that show a proven return on investment (ROI). Plus, many businesses serve both types of customers on their platforms.

B2B 78