article thumbnail

The Ultimate Guide to Ecommerce Analytics

Omnisend

To sustainably grow your business and stay ahead of your competition, you need to have a strong ecommerce analytics game. That’s why learning how to leverage ecommerce data, and simplify it into useful information to drive decisions, is one of the most important skill sets of any marketer. Ecommerce Analytics 101.

article thumbnail

The Complete Ecommerce Analytics Toolkit: 29 Reports, 6 Actionable Steps + 2 Free Guides

BigCommerce

Unlike the hare, though, ecommerce business don’t have a physical road on which to gauge their progress –– or note their missteps. That’s why ecommerce analytics are so incredibly important for online brands. Why We Updated Our Ecommerce Analytics + Insights Suite. Ecommerce Analytics + Insights UX.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Best Ecommerce Analytics Tools

Omnisend

Because data itself is useless without context, you need to ensure that you have a good analytics tool that is custom-made for ecommerce. In this article, we’ll present some of the best ecommerce analytics tools on the market, checking out their various features, goals, and pros and cons of each.

article thumbnail

Ecommerce Branding: 11 Examples and 27 Expert Tips to Help Build Your Brand

BigCommerce

This is mission and customer participation mixed into one. It’s baked into your product details, customer emails, and shopping cart checkout page. So, beyond the typical best practices, I’ll walk you through specific brand examples that stand out above and beyond the crowd. Better serve your customer.

eCommerce 420
article thumbnail

Why Customer Empathy is the New Metric Guiding Brands Through Divisive Times

Retail TouchPoints

A company aligning with a consumer’s worldview can be an added motivation to support them, and likewise a misalignment can alienate another customer segment. It’s become incumbent on brands to exhibit empathy and listen to their customers to help guide their product development strategies and campaigns.

Customer 262
article thumbnail

How to Understand Your Customer Journey from your Ecommerce Analytics

Prisync

The customer journey is an essential part of your sales process because it’s ultimately your sales funnel. Understanding the exact process that a customer undergoes when they are researching, deciding, and purchasing from you is critical to knowing which buttons you need to push along the way. Divvit counts 5.5 Divvit counts 5.5

article thumbnail

How to Brand Your Customer Journey

Omnisend

The best brand voice examples truly tell the story behind a business, which is exactly what you should strive to emulate. Good branding can achieve this with even the most subtle elements, to the point that customers aren’t even aware of it. will likely frustrate customers. Reading Time: 15 minutes.

Customer 148