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The Ultimate Guide to Ecommerce Analytics

Omnisend

To sustainably grow your business and stay ahead of your competition, you need to have a strong ecommerce analytics game. That’s why learning how to leverage ecommerce data, and simplify it into useful information to drive decisions, is one of the most important skill sets of any marketer. Ecommerce Analytics 101.

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How eCommerce Analytics will empower your teams in 2019

Profitero

In our 2018 Global eCommerce survey, Profitero and Kantar discovered why eCommerce analytics will be a key driver of growth for many manufacturers in 2019. A lack of focus on eCommerce being driven throughout an organisation. Buying a digital toolkit and adding eCommerce headcount before a clear strategy is even defined.

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eCommerce Analytics (why is it so important?)

Frooition

Having access to a comprehensive suite to monitor any eCommerce analytics is business-critical. Trying to run any website without a good view of your analytics is like trying to ride a bike blindfolded. Why are eCommerce Analytics so important? What are the eCommerce analytics metrics I should focus on?

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The Complete Ecommerce Analytics Toolkit: 29 Reports, 6 Actionable Steps + 2 Free Guides

BigCommerce

Unlike the hare, though, ecommerce business don’t have a physical road on which to gauge their progress –– or note their missteps. That’s why ecommerce analytics are so incredibly important for online brands. Why We Updated Our Ecommerce Analytics + Insights Suite. Ecommerce Analytics + Insights UX.

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How to Understand Your Customer Journey from your Ecommerce Analytics

Prisync

The fact is, your ecommerce store’s KPIs hold each and every secret there is to the customer journey, and your strategy should be based on that data so you can track, measure, and evaluate your actions accordingly. A touchpoint is defined as an interaction with your brand in some fashion.

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Amazon Suspension: The Essential Guide to Avoiding and Recovering your Account

Algopix

For example, if you were accused of selling counterfeits, pull invoices from your supplier showing the items are authentic. For example, you may need to submit inventory receipts for Amazon to review for a period of time after reinstatement when selling certain categories prone to counterfeits.

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Clean Data, Clean Planet: How Online Retailers can use Data Analytics to Reduce Their Carbon Footprint

Retail TouchPoints

For example, a UK-based business with traction in Europe should consider warehousing stock in Germany, Poland or the Netherlands to shorten the fulfillment process. Data analytics can provide a business with updates on product orders and product availability prior to purchase, and also immediate access to the manufacturing details.