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Why Customer Empathy is the New Metric Guiding Brands Through Divisive Times

Retail TouchPoints

A company aligning with a consumer’s worldview can be an added motivation to support them, and likewise a misalignment can alienate another customer segment. It’s become incumbent on brands to exhibit empathy and listen to their customers to help guide their product development strategies and campaigns.

Customer 264
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eCommerce Analytics (why is it so important?)

Frooition

Having access to a comprehensive suite to monitor any eCommerce analytics is business-critical. Trying to run any website without a good view of your analytics is like trying to ride a bike blindfolded. Why are eCommerce Analytics so important? What are the eCommerce analytics metrics I should focus on?

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5 Questions to Ask When Selecting an eCommerce Analytics Provider

Profitero

Time and time again, we hear eCommerce Directors from leading brand manufacturers explain they’ve been flying blind without access to digital shelf analytics to evaluate how their brands and products are performing online – and most importantly, how they benchmark against the leaders in their category.

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Could Your Company Benefit From a Blended Agency Model?

Forrester eCommerce

Set your sites on e-commerce, analytics, lead generation, content, social marketing and CRM, as they are vital functions to build customer relationships. CMOs and agency leaders must either manage the melee or turn a blind eye. It creates a digital strategy lacking transparency and control.

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Excess Inventory: The Losers And Wieners

Retail TouchPoints

Every business has to manage excess capacity and/or inventory: restaurants have excess food and empty tables; hotels and homeowners have vacant rooms; retailers have overstock and returns. Technology has added a powerful tool to the inventory management toolbox of leading brands and retailers: the online marketplace.

eCommerce 279
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The Complete Ecommerce Analytics Toolkit: 29 Reports, 6 Actionable Steps + 2 Free Guides

BigCommerce

Unlike the hare, though, ecommerce business don’t have a physical road on which to gauge their progress –– or note their missteps. That’s why ecommerce analytics are so incredibly important for online brands. Why We Updated Our Ecommerce Analytics + Insights Suite. Ecommerce Analytics + Insights UX.

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Clean Data, Clean Planet: How Online Retailers can use Data Analytics to Reduce Their Carbon Footprint

Retail TouchPoints

Live data helps harmonize communication to manage ship arrivals, berthings and departures safely and efficiently. Data analytics can provide a business with updates on product orders and product availability prior to purchase, and also immediate access to the manufacturing details. Preventing, Reducing and Managing Returns.