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The Ultimate Guide to Ecommerce Analytics

Omnisend

To sustainably grow your business and stay ahead of your competition, you need to have a strong ecommerce analytics game. That’s why learning how to leverage ecommerce data, and simplify it into useful information to drive decisions, is one of the most important skill sets of any marketer. Ecommerce Analytics 101.

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The Complete Ecommerce Analytics Toolkit: 29 Reports, 6 Actionable Steps + 2 Free Guides

BigCommerce

Unlike the hare, though, ecommerce business don’t have a physical road on which to gauge their progress –– or note their missteps. That’s why ecommerce analytics are so incredibly important for online brands. Why We Updated Our Ecommerce Analytics + Insights Suite. Ecommerce Analytics + Insights UX.

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8 Best Ecommerce Analytics Tools

Omnisend

Because data itself is useless without context, you need to ensure that you have a good analytics tool that is custom-made for ecommerce. In this article, we’ll present some of the best ecommerce analytics tools on the market, checking out their various features, goals, and pros and cons of each. Get My Copy.

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Why Customer Empathy is the New Metric Guiding Brands Through Divisive Times

Retail TouchPoints

A company aligning with a consumer’s worldview can be an added motivation to support them, and likewise a misalignment can alienate another customer segment. It’s become incumbent on brands to exhibit empathy and listen to their customers to help guide their product development strategies and campaigns.

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How to Understand Your Customer Journey from your Ecommerce Analytics

Prisync

The customer journey is an essential part of your sales process because it’s ultimately your sales funnel. Understanding the exact process that a customer undergoes when they are researching, deciding, and purchasing from you is critical to knowing which buttons you need to push along the way. Divvit counts 5.5 Divvit counts 5.5

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eCommerce Analytics (why is it so important?)

Frooition

Having access to a comprehensive suite to monitor any eCommerce analytics is business-critical. Trying to run any website without a good view of your analytics is like trying to ride a bike blindfolded. Why are eCommerce Analytics so important? What are the eCommerce analytics metrics I should focus on?

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How 5 Brands Grew Their Customer Lifetime Value 2X in Less Than 1 Year with Loyalty Programs

BigCommerce

Retaining customers isn’t easy, but it’s important to do for businesses of every size. After all, the sure fire sign of a healthy brand is a growing number of repeat purchases from already existing customers. The above is a screenshot of BigCommerce’s out-of-the-box ecommerce analytics Customer report.