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Becoming a Part of Our Customers’ Relationships

Retail TouchPoints

We are a company all about relationships because that’s what our customers are celebrating when they buy from us — all the relationships in their lives. The Pulse” has proven so successful that Jim and Chris are now entering their third year of letter writing, and it has been a major catalyst for personal connection with our customers.

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Alibaba Leverages the Metaverse to Offer ‘Multi-Dimensional Interactions’ to Luxury Customers

Retail TouchPoints

As the luxury platform celebrates its fifth anniversary, Alibaba has introduced a host of new ways for customers to engage with luxury brands on Tmall, including AR and XR (extended reality) experiences, exclusive products that can only be accessed through a digital “Meta Pass” and a host of virtual avatars, mascots and events.

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Is Selling on Amazon the Cure for High Customer Acquisition Costs?

Retail TouchPoints

With its new “Amazon antidote,” a multi-faceted Amazon distribution strategy, the company has helped brands see an average lift of 88% on the site within the first year. Having a presence there and being able to connect with so many more customers through the platform is just one massive advantage.” It’s inevitable.

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It’s Official – Amazon is an Ecommerce Enabler First and a Retailer Second

Retail TouchPoints

based sellers exported more than 216 million products to customers in other markets through the platform. Fast forward to today — these services, programs and events provide powerful and valuable capabilities that many sellers are using to drive their business.”

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Marketers Must Adapt to Find More Authentic Ways to Engage With Customers

Retail TouchPoints

Commercial email open and click rates are on the decline, SMS/text marketing is simply offensive to customers, display ads are outright ignored, and impending privacy legislation and removal of third-party cookies will make retargeting nearly impossible. when the customer is actually shopping a given store).

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5 strategies to stand out during BFCM

lateshipment

Retailers soon utilized this unique opportunity and started giving additional discounts to keep customers coming. The word spread, and now it’s the biggest shopping event before the holidays. For e-commerce businesses, BFCM is a golden opportunity to boost sales and acquire new customers. Dollar Shave Bundle Campaign 4.

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Which Multi-Touch Attribution Model is Right for Your Retail Brand?

Retail TouchPoints

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. The Decline of Click-Based Attribution.