Remove Customer Remove Events Remove Multi-channel Remove Recommendation
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Marketers Must Adapt to Find More Authentic Ways to Engage With Customers

Retail TouchPoints

Commercial email open and click rates are on the decline, SMS/text marketing is simply offensive to customers, display ads are outright ignored, and impending privacy legislation and removal of third-party cookies will make retargeting nearly impossible. when the customer is actually shopping a given store).

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It’s Official – Amazon is an Ecommerce Enabler First and a Retailer Second

Retail TouchPoints

based sellers exported more than 216 million products to customers in other markets through the platform. Fast forward to today β€” these services, programs and events provide powerful and valuable capabilities that many sellers are using to drive their business.”

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Seen and Heard at #NRF2024: 5 Trends from the Big Show

Retail TouchPoints

Over five days and a growing portfolio of on- and off-site events, the National Retail Federation brought together more than 40,000 attendees and 1,000+ exhibitors in NYC. It was the growth of what we first called multi-channel, which then became omnichannel, and then we saw the growth of the brands born on the internet.”

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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. This update is particularly helpful for ecommerce brands, which often want to observe how users interact with their website(s) during different seasons and special events.

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5 strategies to stand out during BFCM

lateshipment

Retailers soon utilized this unique opportunity and started giving additional discounts to keep customers coming. The word spread, and now it’s the biggest shopping event before the holidays. For e-commerce businesses, BFCM is a golden opportunity to boost sales and acquire new customers. Dollar Shave Bundle Campaign 4.

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The Rise of Real-Time CDP

Retail TouchPoints

While instinct and surmise may have worked in the past, today marketers need to recognize exactly what customers want, when they want it and how they want it. Also, it is not enough for marketers to just β€˜know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave.

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Sephora’s Delicate Dance: Offering Prestige Beauty to Value-Conscious Consumers

Retail TouchPoints

Customer loyalty experts know that the best-run programs do far more than simply boost sales by rewarding members with points and perks. Reward members with Beauty Insider points for attending and interacting at the retailer’s Sephoria virtual brand founder events. RTP: Sephora is known for having a rich customer experience.

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