Retail TouchPoints

MAY 2, 2024

The global digital gift card market is expected to reach $724.3 billion by 2028, rising at a market growth of 14.2% These brands have integrated top-up cards into their payment methods, attracting a broader customer base, including those without access to traditional banking services. Consumers value the convenience these offer.

Customer Retention 238

Customer Retention Payment Services Gifts Marketing 238

Forrester eCommerce

SEPTEMBER 15, 2023

Revenue Operations requires new capabilities, new processes, and a change-agent mindset from leaders which can propagate myths and misconceptions.

Operations 428

Operations Customer Marketing 428

Groove

FEBRUARY 27, 2024

He has over 20 years of experience in the Consumer Packaged Goods, Softlines, and Digital Online sectors, where he has consistently delivered revenue growth, profitability, and customer satisfaction. Ethan is an industry expert in eCommerce, e-marketing, and the dynamic technologies behind them.

eCommerce 195

eCommerce Apparel Operations Multi-channel 195

Retail TouchPoints

APRIL 4, 2022

Nordstrom has promoted Ken Worzel to Chief Customer Officer and Jamie Nordstrom to the post of Chief Stores Officer, while Scott Meden, Chief Marketing Officer, and Geevy Thomas, President, prepare to retire. As CSO, Jamie Nordstrom will align store experience and operational execution with merchandising and supply chain.

Operations 223

Operations Customer Supplies Management 223

Retail TouchPoints

AUGUST 12, 2022

Weis Markets will streamline operations at its 198 stores through a partnership with Invafresh. The Invafresh Fresh Retail Platform uses AI and machine learning to streamline fresh food operations and reduce waste. We expect this platform to reduce food waste and improve efficiencies.”.

Operations 167

Operations Marketing Management Technology 167

Forrester eCommerce

MAY 2, 2024

Marketing operations is the beating heart of marketing teams. Strong marketing operations yields better decision-making, improved capacity and efficiency, and stronger governance and compliance. Yet the marketing operations heart is broken in many companies.

Marketing 212

Marketing Operations Improvements B2C 212

Retail TouchPoints

APRIL 12, 2023

For their part, more mall operators are looking to diversify their tenant mix and incorporate additional brands that resonate with younger audiences. As a result, emerging brands, especially those operating primarily online, have a unique opportunity to break into brick-and-mortar by leveraging prime real estate.

Operations 299

Operations Omnichannel Customer Experience Consumer 299

Retail TouchPoints

AUGUST 14, 2023

While autonomous stores and technological innovation are high on the retail agenda, the infrastructure and operational efforts that enable them aren’t often given the same broad attention. These operations may struggle to adapt to the unique needs of automated checkout systems and smart stores.

Payment Services 190

Payment Services Operations Banking Technology 190

Forrester eCommerce

JUNE 23, 2023

Seeking to understand why revenue operations has dramatically grown over the past few years and what assumptions leaders were making about establishing a revenue operations function, we interviewed a variety of sales, marketing, and revenue operations leaders.

Operations 195

Operations Marketing Customer 195

Forrester eCommerce

AUGUST 9, 2023

With 2024 planning season rapidly approaching, preview Forrester’s four B2B revenue operations “must-do’s” to drive customer value and business growth.

B2B 195

B2B Operations Customer Marketing 195

Forrester eCommerce

SEPTEMBER 30, 2021

Where should you focus your efforts in 2022 to deliver the best possible customer experience and better organizational performance? Start with these five areas.

Operations 370

Operations Marketing Customer Experience Customer 370

Groove

AUGUST 30, 2023

To start, let's peel back the layers of marketing-speak and dive into what a CDP is at its core. Legacy marketing solutions fell short, lacking the robust customer data foundation required to do so correctly. Built to centralize and clean data for marketing and analysis, the data itself was only useful on other platforms.

Customer Data 363

Customer Data Customer Multi-channel Management 363

Forrester eCommerce

NOVEMBER 17, 2022

Here’s a summary of the hot topics discussed during this year’s marketing […]. Analyst 1-on-1s provide delegates with the opportunity to book a discussion with an analyst on a specific topic or get deeper insight on a particular piece of research.

B2B 195

B2B Operations Marketing Books 195

Forrester eCommerce

SEPTEMBER 28, 2023

One aspect that often flies under the radar is marketing technology. The digital landscape we operate in demands ever more energy and resources, making it imperative for businesses to rethink […]

Technology 416

Technology Marketing Operations B2B 416

Retail TouchPoints

JULY 25, 2023

But it’s how those stores operate that allows them to effectively serve as fulfillment hubs. One reason is that there didn’t seem to be a pressing need for online pre-ordering given the level of convenience its stores already provided: “Our average customer is in and out of the store in eight minutes,” said Mikos.

Payment Services 215

Payment Services Operations Omnichannel Fulfillment 215

Forrester eCommerce

APRIL 20, 2021

To support the gathering of buyer, customer, and market insights, portfolio marketers must work with their marketing operations colleagues to determine the ideal technology. In her latest blog post for Forrester, Katie Fabiszak highlights her upcoming B2B Summit North America session with Barbara Winters.

Marketing 275

Marketing B2B Customer Blog 275

Forrester eCommerce

APRIL 19, 2022

Customer marketing leaders, get ready for the spotlight. We’re having a “told you so” moment in customer marketing. As companies turn more attention to keeping their existing customers, the job of strengthening engagement, building loyalty, and developing advocates is front and center.

Customer 195

Customer Marketing Customer Loyalty Customer Experience 195

Kissmetrics

MARCH 2, 2021

The social media giant’s rise to search engine status includes the addition of advanced features, like Facebook search operators. What are Facebook search operators, and why should you care about them? Before we get into that, let’s first talk about what search operators are and why they matter.

Operations 270

Operations Social Media Presentation Web Design 270

Kissmetrics

JANUARY 19, 2022

Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? What Is Local Search Marketing? Local search marketing is when you promote or advertise an in-person company that conducts its business within a local market.

Search Marketing 338

Search Marketing Marketing Customer SEO 338

Forrester eCommerce

JULY 13, 2022

This statement is at the core of a defining principal at my former employer, Mars, and the spirit of this idea is similarly at the core of many B2C companies’ operating philosophies. Forrester calls putting the customer at the heart of everything you do, “Customer Obsession” and it’s proven to […].

B2C 195

B2C Customer Marketing Operations 195

Retail TouchPoints

MARCH 3, 2023

The ecommerce site closed on March 2, and the company expects to wind down its brick-and-mortar operations by late June 2023. Nordstrom’s Canadian operations employ approximately 2,500 people. “We We want to thank our team for their performance and dedication in serving customers in Canada. in a statement.

Operations 262

Operations Department Stores eCommerce Supplies 262

Retail TouchPoints

JUNE 9, 2023

Sustainability has become more important than ever in the retail industry, and within the supply chain, retailers now have access to technology that provides them with a 360-degree picture of their inventories and customer preferences. There is also a significant intersection of sustainability with customer preference data.

Supplies 214

Supplies Operations Shipping Costs Customer 214

Forrester eCommerce

OCTOBER 20, 2023

Incrementality testing is a game-changing measurement approach for marketers. In the ever-evolving marketing landscape, this method holds the key to smarter decision-making, better allocation of resources, and, ultimately, greater ROI.

Marketing 417

Marketing Games B2C Operations 417

Retail TouchPoints

FEBRUARY 22, 2022

Board of Directors announced that the company’s ecommerce operations will remain integrated within the larger business, not spun off into a separate company. . Activist investor Jana Partners took a stake in Macy’s in October 2021 and pushed the company to separate its ecommerce business from its brick-and-mortar operations.

Operations 246

Operations eCommerce Omnichannel Supplies 246

Retail TouchPoints

FEBRUARY 2, 2022

Witherspoon has extensive experience in high-growth industries, most recently with Shipt parent company Target as the retailer’s SVP of Operations. In that role he was responsible for operational planning and prioritization, partner operations, M&A integration and process improvement initiatives across supply chain, stores and properties.

Operations 232

Operations Supplies Improvements Retail 232

Groove

OCTOBER 4, 2023

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities. and the A.I.-Powered

Merchant Services 367

Merchant Services eCommerce Marketing Recommendation 367

Retail TouchPoints

MARCH 7, 2024

If it’s true that we live in an attention economy (wait just a sec, I’m getting an email/text/Slack/LinkedIn alert…okay, I’m back), then retailers — both online and brick-and-mortar — need new tools to not just attract customers but also to keep them engaged. Retail TouchPoints (RTP): How do you define customer engagement?

Customer 254

Customer Retail Social Media Outdoor 254

Retail TouchPoints

APRIL 24, 2023

Bed Bath & Beyond has filed for Chapter 11 bankruptcy protection and will implement an orderly wind-down of its businesses while “conducting a limited marketing process” to find one or more buyers for some or all of its assets. We will continue working diligently to maximize value for the benefit of all stakeholders.”

Payment Services 231

Payment Services Operations Supplies Improvements 231

Forrester eCommerce

MARCH 5, 2020

Wouldn’t it be great if marketers had a tool that let them plan, manage, and execute marketing activities? I hear from B2C marketers looking to streamline creative production processes or coordinate campaigns across teams. Thankfully, there’s an entire category of tools that do just that: marketing resource management (MRM).

B2C 292

B2C Operations Marketing Management 292

Forrester eCommerce

JUNE 29, 2023

Realize your maximum revenue operations potential and define your revenue operations strategy by starting with a maturity assessment of your revenue operations capabilities.

Operations 195

Operations B2B Marketing Customer 195

Retail TouchPoints

APRIL 3, 2024

Products are displayed out of their packaging (though behind glass), allowing customers to see exactly what they’re buying, supplemented with information cards providing product details. In newer markets you need a higher level of hand-holding and [customer] education. You can’t get any more difficult than online grocery.

Customer 205

Customer Retail Information Operations 205

Retail TouchPoints

APRIL 5, 2023

Shopping center operators are facing a new call to action: Evolve and elevate your experiences or lose your customers forever. Rather than simply providing real estate, we curate the experience customers are going to enjoy and let them vote for what they want,” Yalof explained. “We We engage, we listen, we execute.

Food and Beverages 294

Food and Beverages Operations Consumer Omnichannel 294

Forrester eCommerce

JUNE 21, 2023

In an environment of tightening budgets and higher-than-ever expectations on marketing, marketing leaders are feeling pressure to perform and show results. In a recent roundtable, Mavis Liew and I brought […]

Marketing 369

Marketing Management Customer B2B 369

Retail TouchPoints

APRIL 5, 2021

Among the businesses now deploying solutions from Hypersonix are: H&S Energy — a retail, gasoline and convenience store operator with approximately 113 locations throughout California, most of which are branded as Chevron locations. H&S also operates Power Market and Extra Mile convenience and food store locations.

Operations 169

Operations Technology Information Marketing 169