Retail TouchPoints

MAY 7, 2021

Workwear brand Dickies has partnered with 3DLOOK to offer its customers in China a personalized fitting experience on the Tmall Global marketplace. The pilot program will leverage 3DLOOK’s AI-enabled technology to help provide accurate size and fit recommendations for Dickies apparel.

Recommendation 279

Recommendation Apparel Technology Consumer 279

Groove

OCTOBER 4, 2023

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities. and the A.I.-Powered

Merchant Services 195

Merchant Services eCommerce Marketing Recommendation 195

Retail TouchPoints

MAY 8, 2023

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 312

Marketing Technology Social Media Recommendation 312

UpSellIt

MARCH 13, 2024

Seasonal marketing isn’t just about promoting products or services during specific times of the year, it’s about resonating with your customers as their needs, desires, and behaviors evolve with each season. As the seasons change, so do the lives and priorities of your target audience.

Marketing 131

Marketing Gifts Recommendation Clothing 131

Retail TouchPoints

SEPTEMBER 14, 2023

With over 3,000 customizable SKUs available at all times, my company Eyebuydirect balances an abundance of options for customers by integrating UX (user experience) strategies that make shopping decisions feel swift and seamless. Know your customer. It’s what helps a brand truly understand its customers and foster loyalty.

Customer 275

Customer Social Media Recommendation Presentation 275

Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 329

Marketing Information Consumer Reference 329

Retail TouchPoints

JANUARY 31, 2024

Lately, Intuit Mailchimp has been laser focused on solving our customers’ clustomer problem. Yes, clustomer — the unsegmented recipients of an email marketing campaign that may or may not be relevant to them. Between best-in-class customer service at its cafes in Atlanta and Savannah, Ga.,

Marketing 261

Marketing Customer Retention Shopify Social Media 261

Omnisend

MARCH 16, 2021

Have you ever received a product recommendation that just didn’t make sense? In ecommerce, you always want the message you send to be relevant to your customer. 4 Benefits of Personalized Product Recommendations for Ecommerce. Product recommendations are products that appear onsite, in emails, or in other marketing messages.

Recommendation 158

Recommendation Accessories eCommerce Shipping Costs 158

Retail TouchPoints

APRIL 7, 2021

Online discount apparel retailer MandM Direct , which had previously relied on standard rules-based recommendations to guide website visitors through the shopper journey, has generated impressive improvements in multiple KPIs with real-time, personalized recommendations.

Recommendation 158

Recommendation Apparel eCommerce Improvements 158

Groove

AUGUST 13, 2020

In this blog, we're exploring 5 strategies to help you create a positive eCommerce customer experience. eCommerce Customer Experience: Tips & Strategies. Establish and build relationships with your customers and increase customer satisfaction by implementing these 5 tips: Display a unique value proposition.

Customer Experience 326

Customer Experience Customer eCommerce Social Media 326

Retail TouchPoints

JANUARY 17, 2023

And in consumer-facing businesses, a brand’s best customer may suddenly ghost them, disappearing without another word — or another purchase. When a Good Customer Relationship Goes Bad. In recent years, a customer-centric revolution has led brands to recognize the importance of understanding their best customers.

Customer 321

Customer Customer Data Other Marketing 321

Groove

JANUARY 19, 2022

Improving customer experience is a focal point for many online businesses. As the demand for frictionless shopping increases and consumer shopping habits constantly change, merchants must optimize their stores to accommodate shoppers at each stage of the eCommerce customer journey. What Is The eCommerce Customer Journey?

eCommerce 370

eCommerce Merchant Services Customer Payment Services 370

Groove

MAY 12, 2021

That's half of the global population, which means that eCommerce email marketing is a huge opportunity for businesses capitalize on. Continue reading to uncover two of the best email marketing software platforms that we often recommend to our clients. Best Email Marketing Software. Customer always purchases at full price.

eCommerce 370

eCommerce Marketing Merchant Services Recommendation 370

Retail TouchPoints

OCTOBER 31, 2023

This transition from remote work to returning to the office brings new opportunities for luxury retailers as their customers now begin revisiting their wardrobe choices. Retailers’ first move should be to assess current trends, and how well they align to office culture, so they can be used to drive recommendations.

Customer 278

Customer Retail Recommendation Fashion 278

Kissmetrics

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales. Why is that?

Marketing 275

Marketing Customer Retention White Paper Download 275

Groove

JULY 23, 2020

When it comes to implementing eCommerce marketing software, many businesses don't know where to start. Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you. eCommerce Marketing Software: Increase Revenue.

eCommerce Marketing 332

eCommerce Marketing eCommerce Marketing Customer Loyalty 332

Retail TouchPoints

MAY 15, 2023

Typically, conversational consumers use voice-activated texts and make inquiries on mobile devices, as well as shop and seek product recommendations with smart tools. Developing Personalized Experiences From a technical perspective, a lot of work is required of marketing and developers to build content for smart speakers.

Marketing 231

Marketing Presentation Consumer Recommendation 231

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Despite their investments, there are a few gaps and opportunities for improvement.

Customer Loyalty 231

Customer Loyalty Customer Retail Shipping Costs 231

Forrester eCommerce

FEBRUARY 2, 2023

In the era of data deprecation, many B2C marketing clients are asking me “how can I get more first-party data?” or “how do I get more customers to share data with me?” It’s a valid question and a totally understandable one – a common recommendation (including from Forrester) to contend with the loss of third-party […]

Customer Data 195

Customer Data B2C Customer Recommendation 195

Retail TouchPoints

MARCH 28, 2023

The Meta partnership will enable DGMN’s brand partners to reach Dollar General’s more than 90 million unique customer profiles across the Meta ecosystem. LiveRamp helped run a campaign aimed at giving brands the insight needed to better collaborate with DGMN to reach rural customers.

Customer 294

Customer Customer Data Improvements Marketing 294

Groove

AUGUST 27, 2020

Managing customer turnover and increasing lifetime value are two of the most common initiatives our marketing team is given when working with an organization to grow revenue. Best Customer Loyalty Programs: Smile.io. BigCommerce reports that it costs 5x less to retain an existing customer than it does to gain a new one.

Customer Loyalty 370

Customer Loyalty Customer BigCommerce PPC 370

Optimizely

JUNE 20, 2019

Customers are fickle. You need to keep upping your game by sending them personalized, useful, and relevant marketing messages that make them feel valued. One way you can do that is with personalized product recommendation campaigns. How to create a product recommendation campaign.

Recommendation 150

Recommendation X-cart Shopping Carts B2C 150

Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. The next challenge becomes customer consideration.

Marketing 246

Marketing Retail Social Media Consumer 246

lateshipment

OCTOBER 11, 2023

Holiday marketing could be very different from marketing throughout the year. And this season, we come bearing holiday marketing ideas. Why should brands focus on their Holiday Marketing this season? Holiday Marketing Ideas brands should focus on 1. This year, the global e-commerce holiday sales is set to hit 1.2

eCommerce 244

eCommerce Marketing Gifts Shipping 244

Kissmetrics

JANUARY 22, 2021

Marketers have been thinking about, arguing over, and implementing personalization tactics for the last few years. So why in the world would I promote depersonalized marketing? If you’re like most eager marketers, you’re are trying to keep up with personalization. For the most part, marketing personalization works.

Marketing 363

Marketing Recommendation Other Customer 363

Groove

JUNE 9, 2021

Many eCommerce marketers struggle with this concept. With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. Email Marketing Strategy Tips. Email Marketing Strategy Tips. What was once a burden ? no longer needs to be!

Marketing 367

Marketing Social Media Customer Loyalty Shopping Carts 367

Retail TouchPoints

AUGUST 9, 2023

Financial services and POS solution Square has launched a new consumer-facing app that lets customers search, discover and book appointments with beauty and personal care professionals. We believe Square Go is an important step in helping sellers make more sales by offering seller discovery and exceptional customer experiences.”

Books 236

Books Merchant Services Payment Services Customer 236

Retail TouchPoints

MARCH 20, 2024

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. Although marketers have known this has been coming for quite a while now, what’s changed is that it’s officially started.

Small Business Retail 270

Small Business Retail Recommendation Consumer Customer Data 270

Groove

NOVEMBER 12, 2020

A customer's first impression — better yet, first experience — with a brand often makes or breaks their purchasing decision. Make a great first impression and create a positive experience for your customers by catering to their unique needs. How To Improve Customer Experience: 5 Tips. Understand who your customers are.

Customer Experience 356

Customer Experience Improvements Customer Social Media 356

Kissmetrics

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Good doesn’t cut it in the luxury category; a brand has to be at the very top of the market. Me neither.

Marketing 363

Marketing PPC SEO Magazine 363

Retail TouchPoints

NOVEMBER 18, 2021

Retail data science solution provider PreciseTarget has launched AcquisitionAI, a tool designed to give instant analysis of a brand’s newly acquired customers, automatically generating audiences that target the highest-value shoppers among them. AcquisitionAI includes integration with Facebook and other digital ad platforms.

Customer 262

Customer Retail Apparel Fashion 262

Groove

AUGUST 11, 2020

When it comes to eCommerce, a paid search strategy is a great way to reach customers who are actively searching for products like yours. Reach high-intent customers by narrowing your potential audience to reach the people who are most like your core customer base. Paid Search Strategy: 4 Tips. Demographics. Purchase intent.

Customer 368

Customer PPC Shopping Carts Recommendation 368

Retail TouchPoints

SEPTEMBER 19, 2023

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. A recent ecommerce search report by a leading customer experience platform provider tested sites and surveyed both customers and ecommerce professionals.

Customer Experience 277

Customer Experience Customer eCommerce Customer Loyalty 277

lateshipment

FEBRUARY 6, 2024

The success of an e-commerce business depends on a lot of factors — venturing into new markets, net profits made during a quarter, rapport shared with customers and the general public, offering quality products and services, etc. Both CLV and CLTV are common acronyms for Customer Lifetime Value and are interchangeably used.

eCommerce 130

eCommerce Customer Customer Retention Merchant Services 130

Kissmetrics

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

NOVEMBER 2, 2022

Discount Tire worked with retail experience agency ChangeUp to ideate and execute this new store concept, which gives customers a racetrack pit-crew style experience that puts them in the driver’s seat of the shopping journey. “We We started identifying new markets to help grow and create more opportunities for more of our people.”.

Automotive 271

Automotive Customer Mobile Recommendation 271