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How the Customer Experience is Powering the Fastest Growing Brands

Kissmetrics

A form of this article originally appeared on Stitch Labs. Stitch Labs is a purpose-built inventory management software to help brands improve customer experience and scale efficiency. When we talk about the future of retail, industry news is abuzz with the idea of brands creating experiences for their customers.

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Stop Targeting Keywords and Start Targeting Customers

Kissmetrics

That’s well below customer engagement metrics such as time on site and bounce rate. Second, although meta tags are useful for users , they no longer influence rankings. If you want to be rank high in SERPs in 2018, you’re going to need to start targeting your customers and not just keywords. Don’t worry.

Customer 209
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Demystifying text message marketing

GetElastic

Every marketing professional knows that an email open rate over 20% is above-average and click rates of over 3% are reserved for the most-engaged customers (sports fans, hobbies, etc). Start with Customer Service & Basic Communication. Lastly, you can *record* the mobile phone number as a *potential* marketing/promotion option.

Marketing 148
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10 TOP WordPress email subscription plugins (free + easy to use)

Omnisend

This article unveils 10 of the best email subscription plugins for WordPress. We’ve discussed a few great options, like Omnisend, further down this article. Customize the form fields, layout, and confirmation or call-to-action (CTA) message. Fix any display issues on mobile and confirm the signup process works as intended.

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Omnisend vs. Dotdigital: A feature-by-feature comparison

Omnisend

Email gives brands an opportunity to reach customers over a channel they check voluntarily, without being too intrusive. At the same time, emails can also get overwhelming for customers. This leads customers to be wary of emails, and negatively affects the brand’s reputation.

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6 Engagement Marketing Metrics & How to Improve Them

Kissmetrics

But we live in a world where customers can engage with us in real time. It’s not just about letting your customers feel heard. In this article, I’ll share six engagement metrics you must measure throughout the funnel to ensure your marketing is working. To find out what content to create, look at the data. The result?

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The Five Email List Management Best Practices

Omnisend

In this article, we’ll check out some of the best software available to help you manage and segment your list, and introduce some best practices that you can easily incorporate into your email marketing strategy. Other useful data points that can be used for segmentation include things like age, gender, location, and signup date.