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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection. There are lots of ways brands can create experiences for their customers, and one of the best ways is to mold that experience to a shopper’s busy, on-the-go life. Enter: mobile marketing.

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Streamlining omnichannel retail with real-time inventory

Fabric

In the fast-paced world of omnichannel retail, the ability to harmonize inventory across various channels is not just a logistical necessity, but a strategic imperative. Today’s retailers, grappling with the complexities of distributed inventory networks and multifaceted sales channels, require a solution that is both effective and intuitive.

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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

From strawberries and cream sales soaring during Wimbledon to the switch from the hottest June on record to a rainy July encouraging shoppers to quickly swap from sunglasses to umbrellas, there’s no denying that a range of external influences are driving unforeseen peaks of interest in different goods.

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A Guide to Omnichannel Commerce for International Expansion

ESW

To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Why focus on omnichannel? Because customers demand it. Eva Ponce , the director of the MIT Omnichannel Distribution Strategies Lab at the MIT Center for Transportation & Logistics.

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Alliance Retail Group Launches Retail Media Network to Help Independent Grocers Compete

Retail TouchPoints

Brands and retailers can now implement national omnichannel promotional campaigns quickly and cohesively across the ARG network, as well as collect sales data to create more effective and targeted promotions in the future.

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Amazon Extends Just Walk Out Technology to Apparel and Fan Gear with RFID

Retail TouchPoints

Amazon has incorporated RFID capabilities into its Just Walk Out cashierless technology to handle the sale of apparel and fan gear at two Seattle sports venues. RFID tags placed on jerseys, hats and other items allow customers to carry out (and even wear out) their purchases without standing in line to check out.

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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. It was fraught with opportunities to disappoint a customer,” Larocque said.