SellBrite

JUNE 28, 2021

One of the easiest ways to highlight your items is Amazon PPC. Amazon pay-per-click (PPC) advertising allows sellers to promote their items directly on the marketplace. In 2016, sellers using Amazon PPC doubled globally, and PPC clicks grew over 150%. A Quick Intro to Amazon PPC. Let’s dive in.

PPC 144

PPC Recommendation BigCommerce Management 144

Kissmetrics

DECEMBER 15, 2020

With the new General Data Protection Regulation (GDPR) , cookies have taken center stage in the fight for internet privacy. Cookies are small text files that collect bits of data about users as they browse the web. Cookie tracking helps you collect data on users who visit your pages. What Data Can You Pull From Cookie Tracking?

eCommerce 320

eCommerce Information Improvements Reference 320

Groove

FEBRUARY 21, 2019

Modern eCommerce businesses need tools to help them grow. To help, we've outlined our favorite tried-and-true eCommerce marketing tools to help businesses achieve their goals. eCommerce Marketing Tools. eCommerce Marketing Tools. SpyFu is the ultimate PPC competitive research tool. PPC Ad Rank Tracker.

eCommerce Marketing 284

eCommerce Marketing eCommerce Marketing PPC 284

Inflow Insights

OCTOBER 18, 2021

Below, I’ll walk you through why short-term budget forecasting is important, scenarios where our tool can improve your pay-per-click (PPC) marketing, and how to use this search advertising budget calculator for your best campaign results. Why Short-Term PPC Forecasting is Important. Step 1: Add Your Campaign Data.

PPC 117

PPC Download Information Search Marketing 117

Inflow Insights

NOVEMBER 1, 2019

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. Other Shopping and Search Ad Best Practices We Recommend to Reduce Spend.

PPC 105

PPC eCommerce SEO Information 105

Groove

JANUARY 5, 2022

Here are some platforms we recommend exploring and implementing as part of your eCommerce advertising strategy this year! They're super beneficial for potential customers who are shopping for the next best thing, but how do they benefit eCommerce businesses? See Detailed Reports & Utilize Competitive Data.

Merchant Services 370

Merchant Services PPC Social Media Shipping Costs 370

Inflow Insights

DECEMBER 20, 2021

Many modern eCommerce businesses don’t just rely on online channels to generate sales. This seasonal nature was already reflected in our team’s PPC strategy. This was a huge piece of missing data. Using that Data in Our Google Ads Strategy. The Results.

PPC 106

PPC Supplies Channel eCommerce 106

Inflow Insights

JUNE 21, 2021

Identify Tracking Errors and Get Campaign Data in Order. Otherwise, the data you receive and make adjustments with will be worthless. We then navigated to the Canada Google Analytics property and discovered that the transaction and revenue data fell under a “not set” campaign name. Here’s how we did it: 1. in Google Analytics.

PPC 136

PPC Merchant Services Search Marketing Recommendation 136

Inflow Insights

JANUARY 26, 2022

But many eCommerce businesses miss a crucial aspect when offering phone ordering: tracking that data and using it to inform their entire digital marketing strategy. Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!). Why Integrate PPC Call Tracking?

PPC 115

PPC eCommerce Multi-channel SEO 115

Inflow Insights

JANUARY 15, 2020

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Given that each business is unique, the core concept we recommend is constant, strategic improvement.

PPC 162

PPC eCommerce SEO X-cart 162

Inflow Insights

DECEMBER 1, 2021

If you want your eCommerce brand to retain its competitive edge in the PPC space today, Google’s automated ad types are practically required. In this blog, we’ll show you how, detailing the four kinds of automation available to you and our recommended practices for each. Our Recommended Google Ads Automation Strategies.

eCommerce 120

eCommerce PPC Recommendation Information 120

GetElastic

SEPTEMBER 15, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. With the disruption of COVID-19, new trends have emerged, and the eCommerce landscape is transforming. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention.

B2B 146

B2B eCommerce Customer SEO 146

Groove

JANUARY 4, 2021

Prior to working with Groove Commerce, Barron Designs had 4 individual websites dedicated to each product category. In addition to optimizing their eCommerce website, Barron Designs enlisted our help with improving their paid media strategy. Recommend cohesive strategy for current websites. Our Recommendations.

Improvements 370

Improvements PPC Recommendation Shopping Carts 370

Algopix

FEBRUARY 22, 2024

In recent years, Amazon FBA private labeling has emerged as a highly lucrative opportunity for entrepreneurs aiming to carve their niche in the e-commerce industry. With minimal upfront costs and the ability to scale gradually, entrepreneurs can enter the e-commerce market with relative ease.

Shipping Costs 86

Shipping Costs eCommerce PPC Social Media 86

Inflow Insights

SEPTEMBER 27, 2021

With the holidays approaching and pandemic-conscious customers avoiding brick-and-mortar stores, eCommerce retailers might hope this COVID Christmas will drive revenue higher than ever. If you can’t quickly complete your data feed management, rest assured that Google Shopping can do it for you. But what about Google Search PPC ads?

PPC 127

PPC Merchant Services Recommendation Supplies 127

Inflow Insights

AUGUST 4, 2021

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. Get your first-party data in order. Look at historical holiday shopping data. 10 Tips for Engaging eCommerce Social Media Holiday Ads. Watch your competition.

Social Media 134

Social Media eCommerce Gifts Recommendation 134

Inflow Insights

DECEMBER 16, 2020

In the early days of the COVID-19 pandemic, we preemptively took a look at one client’s micro conversion data in order to implement recommendations for making their revenue goals a reality. A little bit about the client: They sell house plans and blueprints online, so they’re a bit of a mixture between eCommerce and lead generation.

PPC 105

PPC Events eCommerce Recommendation 105

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. The 9 eCommerce marketing strategies below are tailored toward medium to large businesses, but they will also work for a small business, too.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Wiser

DECEMBER 1, 2017

PPC advertisers are focusing more on the long-term promotion rather than just running specials on those specific two days (Cyber Monday and Black Friday). . PPC Holiday Tips for Q4 2017 & Q1 2018 . Plan on Data Delays (All) . Specifically, as retailers finish out the holiday season, we recommend advertisers: .

PPC 74

PPC Shipping Costs Apparel Social Media 74

Inflow Insights

AUGUST 25, 2021

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. We’ve compiled a list of 10 insider tips to help you create a solid marketing strategy that will boost your eCommerce sales this holiday season. Look at several years of holiday data.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Inflow Insights

OCTOBER 2, 2020

Over the past few weeks, the PPC world has been focused primarily on one thing: Google’s new policy on sharing search term data. So that is the background of the discussion—Google rolling out a vague new policy saying it will show less search query data of low-volume searches in an effort to protect privacy.

eCommerce 100

eCommerce PPC Recommendation Other 100

Inflow Insights

JANUARY 22, 2020

In this guide, we’ll share our go-to eCommerce keyword research strategy. This keyword research strategy is great for eCommerce in particular because it is based on intent marketing to optimize every type of page on your eCommerce website. Why Does Our Approach to eCommerce Keyword Research Work? Product descriptions.

eCommerce 189

eCommerce SEO Article Recommendation 189

Inflow Insights

DECEMBER 16, 2020

In the early days of the COVID-19 pandemic, we preemptively took a look at one client’s micro conversion data in order to implement recommendations for making their revenue goals a reality. A little bit about the client: They sell house plans and blueprints online, so they’re a bit of a mixture between eCommerce and lead generation.

PPC 89

PPC Events eCommerce Recommendation 89

Inflow Insights

APRIL 9, 2020

COVID-19 has completely changed consumers’ lives and their buying habits, which has created a lot of uncertainty for consumer-based eCommerce businesses. That’s why it’s critical to take immediate steps to give your eCommerce business the best possible financial footing during the challenging weeks and months ahead.

Shipping Costs 167

Shipping Costs eCommerce Payment Services Payments 167

Ecommerce Platforms

FEBRUARY 28, 2019

As a small business owner who is in the process of setting up an ecommerce storefront, you may have selected a software platform that is not a hosted service but requires you to provide your own web hosting for your store (such as WooCommerce). What Bluehost Features Can You Expect to Help You With Ecommerce? Pro – For $31.99

eCommerce 151

eCommerce WooCommerce Payment Services PPC 151

Inflow Insights

NOVEMBER 11, 2021

For most eCommerce businesses, the decision comes down to social media advertising (ie. Which eCommerce products tend to work best on each channel. As mentioned above, we recommend eCommerce businesses run a combination of paid social advertising and paid search advertising campaigns. Here are the basics: Facebook Ads.

Social Media 125

Social Media eCommerce Recommendation PPC 125

Inflow Insights

AUGUST 11, 2021

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. But what it’s not too early for is your eCommerce holiday email marketing campaigns. Most online marketing — like PPC and paid social — is intrusive.

Marketing 144

Marketing eCommerce Social Media X-cart 144

Inflow Insights

MAY 14, 2020

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. What has been the impact on eCommerce? . How Did We Compile this Data? SEO Recommendations.

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

Ecommerce Platforms

JANUARY 10, 2022

That's why we highly recommend reverse ASIN (Amazon Standard Identification Number) tools to boost keyword research effectiveness. In their simplest forms, reverse ASIN tools analyze internal traffic channels and bring together that data to boost sales for your own store. analysis for every keyword.

PPC 197

PPC Channel Information Other 197

Kissmetrics

APRIL 16, 2021

Specifically, the tool provides analytics insight into how non-Amazon marketing channels like search, social media, display, PPC, and email marketing impact sales on Amazon. Amazon Attribution is currently available for free, which is great news for e-commerce owners. You’re not just limited to conversion data.

eCommerce 258

eCommerce Channel Social Media PPC 258

Inflow Insights

OCTOBER 21, 2021

Before this change, many eCommerce retailers had to rely on paid merchant Shopping Ads to get their products seen. And while product listing ads (PLAs) remain an effective component of eCommerce ads campaigns, these free Google Shopping opportunities offer new avenues for growing your online sales. merchants to sell on Google Shopping.

Merchant Services 113

Merchant Services PPC SEO Recommendation 113

BigCommerce

JULY 13, 2017

Eventually I opened an ecommerce store off eBay. While I continue to sell on eBay through that store, I am hopeful to swing the buyers from eBay to my ecommerce store and make them customers who will return to Smudgy Monkey when they are looking for a thoughtful gifts from a store that offers exceptional customer service and value.

BigCommerce 415

BigCommerce Multi-channel Gifts Channel 415

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313

PPC Social Media Multi-channel Mobile 313

Omnisend

MAY 7, 2021

Sales, conversions and increased brand awareness are all critical when it comes to ecommerce. One of the great things about setting up an ecommerce business is how accessible it now is—almost anyone can set up an online platform to sell their products and services. You might need some ecommerce conversion hacks. Create FOMO.

eCommerce 148

eCommerce SEO Mobile Subscription 148

ChannelAdvisor

JANUARY 23, 2023

Today, every channel is an e-commerce channel. Many brands now choose to implement shoppable content solutions across their marketing assets for a wide range of benefits, including improving the consumer journey, strengthening retailer relationships and increasing sales by complementing their e-commerce store, to name a few.

eCommerce 59

eCommerce Channel Multichannel PPC 59

Ecommerce Platforms

JUNE 22, 2023

Both Shoplazza and Shopify are comprehensive ecommerce solutions, designed to help would-be business owners get started in the digital world. Shopify is one of the most popular ecommerce platforms in the world today. Pros and Cons Shoplazza is a slightly younger ecommerce platform than Shopify.

Shopify 104

Shopify Payment Services Social Media Shipping Costs 104

Algopix

AUGUST 10, 2020

2020 will be remembered as a remarkable year for eCommerce. As an eCommerce marketer, you need to identify shifting trends and adjust your business strategies accordingly. This development provides a unique opportunity for entrepreneurs in the eCommerce space. Will Amazon remain the dominant eCommerce sales platform?

eCommerce 78

eCommerce Channel PPC Gifts 78