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Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know

Retail TouchPoints

Of course, to any ecommerce veteran the inevitable deflation was visible from a mile away. The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations. Meanwhile, 60% said they would be unaffected by AI recommendations. What is needed, then, is transparency.

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Ecommerce Personalization in the Age of Consumer Data Privacy

Retail TouchPoints

Optimized personalization is a necessary tenet of any ecommerce brand that aims to stand out. As the benefits of personalization become more apparent, the rise in data privacy concerns and their impact on organizations are beginning to take center stage. Personalization is only as good as the data the merchants can collect.

eCommerce 252
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The Ultimate Guide to Social Media for E-Commerce

Kissmetrics

Social media for e-commerce has become a critical element in sales growth for many businesses. Ninety-one percent check out the brand’s website or app, 89 percent make a purchase, and 85 percent recommend the brand to someone they know. 14 Steps for E-Commerce Companies to Find Success Using Social Media.

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Ecommerce’s AI Playbook: Data, Personalization and Scalability

Retail TouchPoints

But the advent of artificial intelligence (AI) has transformed the quest for the perfect online purchase and unleashed a remarkable evolution in ecommerce. The use of AI in ecommerce has uncovered numerous lessons about how modern businesses should operate and engage with their customers. Multiply that by the 33.4

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Influencer Marketing for E-commerce: Tools and Tips to Grow Your Brand

Kissmetrics

To have a successful e-commerce platform, you have to pay to play. How Using Social Media Influencers Can Grow Your E-commerce Brand. In fact, 49% of users say they rely on recommendations from influencers on Twitter to make purchase decisions. Why Your E-Commerce Business Should Use Influencer Marketing Tools.

eCommerce 356
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Macy’s Own Your Style Curates Shopper Journey With Personalized Data-Driven Recommendations

Retail TouchPoints

The platform includes the return of Macy’s Style Crew, the team of in-house experts who guide shoppers by sharing live demos, tutorials and recommendations. We will help our customers express their personal style through personalized data-driven recommendations and expert advice that will differentiate us in a cluttered marketplace.

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5 Ways E-Commerce Companies Can Use BrickSeek to Increase Sales

Kissmetrics

Far from just a customer-facing app, it has a lot to offer e-commerce companies. In this guide, I’m going to explain how e-tailers can start using BrickSeek right now to boost their sales and revenue. Why Should E-Commerce Companies Use BrickSeek? What Is BrickSeek? Think about it. Who wouldn’t want that?

eCommerce 316