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Should Data be a Luxury for the Fashion Industry?

Retail TouchPoints

To win in the uber-competitive luxury game, companies need more than just recognizable brand names and fashionable seasonal lines,” said Stefano Galassi, an open innovation adviser for luxury brands. A few hints: Capture purpose-oriented, relevant and differentiating data for the experience. Approach technology wisely.

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The Importance of Using Search Data to Drive Ecommerce Success

Retail TouchPoints

Alongside tracking search performance data, analyzing how shoppers use search can deliver deep customer insight for merchants. Yet retailers aren’t making the most of this treasure trove of data — often due to a lack of resources and a reliance on complex, handbuilt integrations between different tools in their ecommerce stack.

eCommerce 227
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#CCS23: Composable Commerce, ChatGPT and Data, Data, Data

Retail TouchPoints

Bruno and Brendan Witcher, VP, Principal Analyst at Forrester , spoke during the Preparing for the Evolution of Omnichannel: How to Build a Unified Commerce Culture webinar. Creating and implementing these types of unified commerce strategies requires close monitoring of data points, the more granular the better.

POS 272
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Stitch Fix Taps Amazon Fashion Alum for Product and Technology Role

Retail TouchPoints

Stitch Fix has hired a new Chief Product and Technology Officer to lead the struggling online personal styling service’s technology, product, data science, security and IT teams. Tony Bacos will begin today and report directly to CEO Matt Baer.

Fashion 239
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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

Hawkins’ job is to actually deliver on all those buzzy retail aspirations — omnichannel, seamless, frictionless — and fast, because if there’s one thing the mobile-first Gen Z shopper is not known for, it’s patience. Even compared to other fashion brands, Forever 21’s inventory is vast and changes almost daily.

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How Touchland Uses Data to Drive Brand Expansion

Retail TouchPoints

Touchland’s rapid growth has inspired founder and CEO Andrea Lisbona to invest in a robust enterprise resource planning (ERP) system that supports scalable, data-driven expansion. Touchland analyzed data to understand consumer behaviors and found that shoppers were buying six or seven units at a time.

POS 245
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What Does ‘Omnichannel’ Mean in 2021? How Marketplaces are Reshaping the Digital Landscape

Retail TouchPoints

As the company’s Senior Director and General Manager of Omnichannel, Sharon Gee has been at the center of the massive shifts taking place in ecommerce over the last year and a half. As a result, companies had to contemplate, ‘What is my omnichannel strategy? How do I make sure I’m talking to my shoppers wherever they are?’.