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Pacsun Adds RFID to Expanding Omnichannel Tech Stack

Retail TouchPoints

The youth-oriented retailer chose the Nedap solution for its ability to help improve inventory accuracy and enhance omnichannel fulfillment capabilities, including increased usage of buy online, pick up in-store (BOPIS) functionality. The chainwide rollout is expected to be completed in Q1 2024.

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Leveraging Technology, Data, and Relationships in Category Management

Wiser

Category management in retail has evolved significantly over the past two decades, reflecting broader changes in technology, consumer behavior, and market dynamics. Retailers relied heavily on historical sales data, consumer surveys, and rudimentary analytics to make decisions about which products to stock and how to organize them.

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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

OSF Digital’s Digital Strategy team (formerly known as FitForCommerce) developed the 2022 Omnichannel Retail Index (ORI) to establish a benchmark for current practices and, most importantly, provide a set of actions and recommendations for the future. Loyalty programs. These key investments and opportunities include: Mobile experience.

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Macy’s Launches Personalized Bra Fitting Technology in 10 Locations

Retail TouchPoints

The process also will provide data analytics to the retailer and the brands, allowing them to better serve customers. Macy’s customers work with an associate to complete a private body scan with a device equipped with light detection and ranging (LiDAR) technology, which yields anonymized avatars.

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How Ambitious Brands Are Leveraging Composable Commerce

The reason for the struggle: an inflexible technology stack. A composable commerce stack enables brands to take control of their omnichannel journeys, accelerating their ability to innovate customer experiences and commercial models.

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How Data-Driven Tech Can Help Maximize Revenue for Shopping Centers

Retail TouchPoints

Data-driven insights are the key. Ecommerce businesses easily capture data about website visitors, purchase trends, the duration of shopper visits online and much more. Leveraging Data for Stronger Lease Negotiations. Smart Tech is Smart Business.

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Build-A-Bear Enhances Shopper Journey by Delivering Relevant Customer Data to Associates’ iPads

Retail TouchPoints

Canada and the UK, with plans to roll out the technology in additional geographies over the next year. The Jumpmind technology is helping make the unique shopper journey more seamless and enriching for both shoppers and associates.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.