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Understanding email bounce: Definition, reasons and best practices

Omnisend

Also, some subscribers may have entered an invalid email address while submitting a subscription form. The best way to avoid this is to use a double opt-in subscription form, for example, opting in on your landing page as well as letting subscribers confirm their opt-in through email. of all emails are opened on mobile devices.

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What Are eCommerce Subscriptions? And, Why Do They Matter?

GetElastic

Just a few weeks after the unfortunate vitamin aisle experience a friend told me about a vitamin subscription company called Ritual. While the onboarding experience was fantastic, the subscription component is even better. All thanks to eCommerce subscriptions. The History of Subscriptions. And, I'm not the only one.

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The Benefits of Prepaid Top-Up Cards for Big Brands

Retail TouchPoints

New Opportunities for Consumers and Brands Consumers like the flexibility of top-up cards to keep track of spending and access services even if they opt out of a subscription or do not qualify to sign up. In the U.S. alone, the use of branded payments solutions has grown by more than 50% in the last five years.

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How to Advertise on VOD Platforms

Kissmetrics

There are two common types of VOD you’ve likely interacted with: Subscription VOD: Also known as SVOD, access to these videos comes with a subscription rate. Essentially this is any streaming platform involving an annual, monthly, or some other subscription rate. Again, think Netflix or Hulu. AVOD Platforms and How to Use Them.

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Personalization Fuels Subscription Growth for Spotify and Macy’s

Sailthru

To that end, Spotify and The New York Times are both focused on subscription growth. Spotify’s New Free Mobile App Features Feed Personalization. With the April release of a new version of its free mobile app, the company is extending those features to non-paying listeners. Macy’s Bumps Sales By Re-Engaging Email Subscribers.

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Exclusive Q&A: Stores Should Become a ‘Digital Mosaic of Attraction’

Retail TouchPoints

RTP: What role(s) do you see for shoppers’ mobile phones in stores? That has definitely shifted. There’s still a big element of that, but I think this idea of needing to give value today linked to your loyalty proposition is definitely true. But then [the question becomes] how do you engender long-term loyalty?

Books 288
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Mobile Messaging 101: The Building Blocks of a Great Strategy

Sailthru

Mobile apps fail for a huge variety of reasons. But every successful app has something in common: A great mobile messaging strategy. An effective mobile messaging strategy reminds customers to open apps when they’re most likely to be receptive to the idea. How, then, do you build a mobile messaging strategy?

Mobile 76