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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

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Capitalizing on Livestreaming’s Growth Potential: Expert Advice for Newbies

Retail TouchPoints

For brands considering livestreaming or just starting to dip their toes in the water, experts recommend answering three basic questions that will shape their live commerce strategies. Viewers don’t need to read reviews or watch an unboxing video; they can see product demos in real time and feel confident with their purchase.”

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How to Increase B2B Sales 150% During a Slow Q4

Kissmetrics

Still not sold on the buying power of social media? Fifty-four percent of social media users research products on different platforms. Seventy-one percent of users will make a purchase based on social media referrals. What is social selling? The results are equally impressive on social media.

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How Artificial Intelligence is Reshaping Retail & CPG Marketing

RETAIL MANAGEMENT SOFTWARE

Enter Artificial Intelligence (AI), a game-changing technology that is revolutionizing the way businesses approach marketing in these industries. 10 Ways AI is Reshaping Retail & CPG Marketing Here are some key ways AI is changing the retail and CPG game.

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4 inbound marketing hacks to boost engagement and conversions

GetElastic

Reasons: If done in-house, it can save you a great deal of money Opens another channel for your prospects to reach your brand You can also guide your organic visitors to your social media handles to better your social media following and engagement This helps you keep your prospects close and can boost conversions through your social media channels.

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9 AI Tools For Media Creation

Kissmetrics

Artificial intelligence (AI) tools for media let you create content at scale in a previously impossible way and you don’t even need design experience to create something impressive. The film and gaming industries both use it regularly, for instance. How Much Do AI Tools for Media Cost? AI isn’t new. The list goes on and on.

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10 Successful Twitter Advertising Ideas

Kissmetrics

Get familiar with how the site differs from other social media, too. gives a quick message with a direct CTA to watch a demo. The ad itself contains a video showing a visual of what people can expect to see in the demo itself, with more information and a website URL. This ad from NICE Ltd. It’s a lot packed into a tweet!

Events 287