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Three Signs Your Ecommerce Business Can Benefit from a CDP

Optimizely

Ecommerce business sales will continue to make up a large portion of retail sales in 2021, with in-store sales increasing slowly as businesses and retailers reopen cautiously. You have a small marketing team and your customer data is dispersed across multiple segments, i.e. rewards programs, customer support, purchasing patterns, etc.

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Why Ecommerce Brands Need Customer Lifecycle Automation

Optimizely

It’s an immediate concern for any of our clients, regardless of their product or provided service, location, competition or size: understanding their customers. Today, top-tier customer lifecycle analysis is always proactive: forecasting lifetime customer value even before a potential purchase, subscription or conversion.

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Who Exactly is Your Ideal Ecommerce Customer?

Optimizely

Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? Unless I’m great at reading minds, your answer is most likely D. Unless I’m great at reading minds, your answer is most likely D. What makes them happy customers?

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Subscription Commerce Snapshot: Discounts are Out, Content and Community Are In

Retail TouchPoints

But lately it seems that achieving retail prominence can be tougher than boosting financial valuations: Stitch Fix is trying to recover after announcing layoffs and weak revenue guidance, while Blue Apron is selling through Walmart to boost its brand presence and acquire new customers. 3 Ways to Fix the Subscription Commerce Model.

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How To Improve Customer Experience: 5 Tips

Groove

A customer's first impression — better yet, first experience — with a brand often makes or breaks their purchasing decision. Make a great first impression and create a positive experience for your customers by catering to their unique needs. How To Improve Customer Experience: 5 Tips. Understand who your customers are.

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Are You a True Data-Driven B2C Marketer?

Optimizely

But what does this mean in monetary terms — how many people bought our products directly from this email?” You stare open-mouthed with absolutely no idea of the answer and walk out of the meeting feeling deflated. How many converted into long-term customers? What is their average order value? Great work”, she says.

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How to Use Data-Driven Customer Retention to Grow Revenue

Omnisend

It’s no secret that your existing customers are your best customers. However, every ecommerce merchant reaches a tipping point where it makes more sense to focus on retention. Of course, creating a customer retention strategy is easier said than done—unless you have data to back it up. You want new customers, right?