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The Importance of Using Search Data to Drive Ecommerce Success

Retail TouchPoints

69% of consumers go straight to the search bar when they visit an ecommerce site, and their search interactions provide merchants with crucial information about their intent, preferences and needs. Alongside tracking search performance data, analyzing how shoppers use search can deliver deep customer insight for merchants.

eCommerce 170
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Paid Search Strategy: 4 Tips To Drive More Customers

Groove

When it comes to eCommerce, a paid search strategy is a great way to reach customers who are actively searching for products like yours. Get your content in front of the right audience and display your ads at the top of search engine results pages by leveraging eCommerce advertising. Demographics.

Customer 368
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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores. The same strategies local businesses use just aren’t as effective. Don’t assume you need to tackle all of these strategies right off the bat.

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How SEO Increased This Client's Organic Revenue by 22%

Groove

They also wanted to drive additional revenue using both paid advertising and inbound marketing with HubSpot. The company saw a 52% increase in organic revenue, 33% increase in organic visitors and 20% increase in paid conversions after working with our team. Improving Final Draft's SEO. Conversion rate decreased by 9%. The Results.

SEO 243
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8 eCommerce PPC Tips To Increase Your Ad Conversion

Groove

Getting caught up in the complexities of paid ads can be frustrating and time consuming. 8 eCommerce PPC Tips. If you want to improve your paid media conversion rate, follow these 8 PPC tips convert searchers into customers: Know your demand curve. That's why our team is here to help. Build A Negative Keyword List.

PPC 370
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Online Store SEO: How to Rank In Search

Groove

As an eCommerce inbound marketing agency, we counsel our clients about the value of P.E.S.O. paid, earned, shared and owned) strategies. Organic search and online store SEO fall under the owned portion of this acronym and offer long-term benefits for both new and legacy stores. Create Blog & Other Relevant Content.

SEO 285
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B2B Advertising With Google, Facebook & Instagram

Groove

Whether your goal is to increase sales or drive leads, an optimized B2B advertising strategy will help to drive engagement and website traffic. In this blog, we're sharing how you can leverage Google, Facebook and Instagram ads to promote your B2B eCommerce store. Google Search Ads. B2B Advertising: What Is It?

B2B 347