Inflow Insights

JANUARY 15, 2020

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. How to Analyze Your eCommerce KPI’s. Pay-per-click (PPC).

PPC 162

PPC eCommerce SEO X-cart 162

ROI Revolution

FEBRUARY 10, 2022

The past two years have taken digital marketing professionals on a long and treacherous journey through the unknown. That’s why we conducted our 2022 State of Digital Marketing Survey, which asked nearly 200 marketers and decision-makers about their top trends and initiatives for the new year. Indeed, eMarketer found that 84.4%

Marketing 78

Marketing Social Media White Paper PPC 78

Omnisend

MARCH 21, 2021

That’s where marketing comes in. Scaling the marketing arm of your business is a crucial step during these early days, and should go hand in hand with the growth of your sales team. When scaling for marketing , you should be designing a plan of action for all angles. Email marketing. Social media marketing.

Marketing 142

Marketing Social Media PPC Customer Retention 142

Omnisend

APRIL 28, 2023

That’s why you need to learn how to sell online. This post gets into the details of it all, discussing all you need to know about how to sell online. Increase your ecommerce sales on autopilot with Omnisend’s automated email and SMS marketing. Otherwise, they have access to broader markets.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Omnisend

APRIL 28, 2023

That’s why you need to learn how to sell online. This post gets into the details of it all, discussing all you need to know about how to sell online. Increase your ecommerce sales on autopilot with Omnisend’s automated email and SMS marketing. Otherwise, they have access to broader markets.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Inflow Insights

MAY 7, 2020

One of the first questions to come to mind was: How is this going to impact merchant Shopping Ads, the bread and butter for any eCommerce PPC strategy? It is essential to measure the success of any advertising initiatives (paid, organic, or otherwise) to understand its effect on eCommerce sales.

PPC 117

PPC SEO eCommerce Fashion 117

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

PPC 109

PPC eCommerce Marketing SEO 109

Prisync

JULY 19, 2017

Keep up with me for couple of minutes, I will share with you some of the important areas that you should pay attention to, how it will help you grow your revenue, while keeping your spending WISE. And most of all stop sending your marketing budget to an unknown planet. Q: What does a bad date and an awkward dinner have in common?

eCommerce Marketing 41

eCommerce Marketing eCommerce Marketing Channel 41

Omnisend

SEPTEMBER 6, 2021

As disruptive as the ecommerce industry is, everything we know as marketers can change in an instant. One of the biggest challenges ecommerce brands face is sustainable growth, and remaining flexible to respond to industry changes throughout that growth. How can you grow under these conditions? Reading Time: 15 minutes.

eCommerce 148

eCommerce Books Marketing Merchant Services 148

Inflow Insights

NOVEMBER 14, 2017

So, if you haven’t already, now is the time to really start kicking off your holiday marketing efforts. If your business is both online and off, you’ll want to ensure that your customers will know where to find you, how to contact you, and what your hours are. Does your holiday marketing plan set you up for success?

eCommerce Marketing 68

eCommerce Marketing eCommerce Marketing Magento 68

Omnisend

MAY 18, 2021

states have legalized marijuana and cannabis, and CBD retailers stand to benefit from the new marketing opportunities. At the same time, a survey by Rolling Stone reveals that it’s likely the market will spike to an incredible $22 billion by the year 2022. With the coronavirus pandemic, more and more customers are turning to ecommerce.

eCommerce 78

eCommerce Marketing Food and Beverages eCommerce Platforms 78

Kissmetrics

OCTOBER 6, 2021

The hiccup comes with marketing. That is, the brand is best known in a particular part of the country, and they market their subscriptions to those who lived there and have moved away. Using SEO (search engine optimization) and PPC (pay-per-click) ads can place your brand before your potential audience where they look for you.

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Subscription eCommerce Marketing Reference eCommerce 252

BigCommerce

JUNE 6, 2017

I was once asked what the very first thing I’d do if I were to launch a brand new, startup ecommerce business. But how?!”. Like most marketing efforts, the recipe for success isn’t a sexy, breakthrough tactic. Marketing is about developing a clear strategy, and executing it systematically. But first of all…. Mistake #5.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

Store Growers

JULY 14, 2023

Last Updated on July 14, 2023 While Store Growers are here to teach you how to take marketing into your own hands, there are cases when one simply needs to delegate tasks. The majority of agencies offer a variety of digital marketing services that go beyond managing Google Ads campaigns that your business might find useful as well.

Social Media 91

Social Media SEO PPC Management 91

Ecommerce Platforms

MAY 2, 2018

Ecommerce Marketing. Ecommerce and marketing go hand in hand, which is exactly why Robert Kilonzo created this podcast. The Ecommerce Marketing Podcast walks you through everything you need to know about ecommerce marketing. Ecommerce Empire Builders.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

BigCommerce

FEBRUARY 1, 2018

If your biggest objection is price, consider this: How much money could you be making if you fully focused on the things you do best for your business, and leave the rest to others? Let’s say that you are a solopreneur that has to handle emails from customers, packaging and shipping products, and marketing via your social media networks.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. How should you use these platforms together in your eCommerce marketing strategy?

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PPC eCommerce Social Media Channel 156

Inflow Insights

DECEMBER 14, 2021

Many eCommerce retailers struggle to coax results out of their paid search campaigns — especially without an experienced marketer manning the helm. As an eCommerce brand that sold trendy design-driven apparel and other products, Skreened was missing out big by not running Google Shopping campaigns. Skreened was no different.

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PPC Apparel eCommerce Merchant Services 103

Inflow Insights

DECEMBER 26, 2018

Some agencies usually execute the same set of activities for all clients, regardless of the product, the market, or the competition. Clients choose how much of the agency’s services they want by choosing one of the service levels. A PPC agency might run three ads a week, then rotate them on your behalf.

eCommerce 117

eCommerce Article PPC Improvements 117

Kissmetrics

OCTOBER 6, 2020

The huge growth in ecommerce means competition; as a result, ecommerce companies are struggling to get customers to their business. Choosing the right marketing company can be the difference between failure and success. Here’s a list of the best ecommerce marketing companies.

eCommerce Marketing 248

eCommerce Marketing eCommerce Marketing Shipping Costs 248

Omnisend

APRIL 30, 2021

Jewelry ecommerce isn’t quite at the same stature, but sales are rising and there’s plenty of opportunity for marketers to strike gold in making their brand known. Overall, the global jewelry market grows in value each year, with rings accounting for the greatest share of recent sales. Jewelry Ecommerce Trends.

Jewelry 144

Jewelry eCommerce Marketing Merchant Services eCommerce 144

BigCommerce

MARCH 23, 2017

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. 15 Experts on How to Optimize Google Shopping.

PPC 408

PPC BigCommerce Recommendation Apparel 408

Prisync

MAY 11, 2017

Measuring your return on investment is really important for you to better know your e-commerce sales performance and marketing impact across the different strategies you put in place. This can be as simple as understanding the impact of a new UX implementation or as complex as measuring the return of an entire new PPC campaign.

eCommerce 40

eCommerce eCommerce Marketing Definition Channel 40

Kissmetrics

AUGUST 8, 2017

In 2014, marketers spent $23.44 As Gary Vaynerchuk said: “marketers ruin everything.” It’s the same with marketing. So, how do we translate our high-powered automotive example into advertising terms? One of my pet peeves is how marketers believe that keywords and search terms are the same thing. Mistake #1.

eCommerce Marketing 240

eCommerce Marketing Automotive Improvements eCommerce 240

Inflow Insights

NOVEMBER 11, 2021

In this post, we’ll help you choose the strategy that works best for you by explaining: How to best run simultaneous Google Ads and Facebook Ads. Which eCommerce products tend to work best on each channel. And how you should budget these channels for the most profitable campaigns. There’s no “one size fits all” answer.

Social Media 125

Social Media eCommerce Recommendation PPC 125

Inflow Insights

SEPTEMBER 17, 2019

We have seen that eCommerce marketers tend to chase keywords with a high search volume. Long tail searches for eCommerce are often less broad and more targeted to the people at the bottom of the marketing and sales funnel. Below, we’ll tell you how to do it. Does that sound familiar? They convert well as a result.

eCommerce 120

eCommerce SEO PPC eCommerce Marketing 120

Inflow Insights

APRIL 6, 2021

Is it worth targeting long tail keywords for eCommerce websites? eCommerce marketers tend to chase keywords with a high search volume. How to find long tail keywords for your products and website. And how to implement them for the best conversion results. Why Long Tail Keywords for eCommerce are Often Ignored.

eCommerce 99

eCommerce SEO PPC Recommendation 99

eCommerce Evolution

OCTOBER 16, 2018

We discuss how to generate content without the pain of writing. . How to make category and product detail pages rank. We discuss how. The value of “pillar content” and how to create it. We discuss what it is and how to go about creating it. But good content is CRUCIAL for effective SEO strategies. via Linkedin.

SEO 40

SEO eCommerce PPC Games 40

Inflow Insights

MAY 3, 2019

However, if you are doing the work of optimizing your data feed frequently , this can work in your favor as you are showing up for only the most relevant searches at a fraction of the cost of PPC search ads. In fact, Google Shopping campaigns drive 76.4% of all retail search ad spend , and contribute to 85% of all clicks.

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

Inflow Insights

JANUARY 22, 2020

In this guide, we’ll share our go-to eCommerce keyword research strategy. This keyword research strategy is great for eCommerce in particular because it is based on intent marketing to optimize every type of page on your eCommerce website. Follow our process for finding good keywords for your eCommerce website.

eCommerce 189

eCommerce SEO Article Recommendation 189

Kissmetrics

SEPTEMBER 19, 2020

With ecommerce, the goals and desired outcomes are pretty straightforward. Your agency’s approach should be geared toward direct response marketing. They should be able to show you a process they can follow to increase your return on marketing investment and lower advertising costs. How to Work With an Ecommerce Agency.

eCommerce 275

eCommerce eCommerce Marketing Shipping Costs Shopify 275

Shopping Signals

MARCH 16, 2023

In this article, we’ll take a look at the risks of focusing solely on paid traffic and ignoring SEO for ecommerce. When it comes to driving traffic to your website, there are two main options: pay-per-click (PPC) advertising or search engine optimization (SEO). Overview Of SEO SEO is an essential part of ecommerce marketing.

SEO 52

SEO eCommerce PPC Payment Services 52

Korona

MARCH 23, 2023

With so much at stake, knowing what a flash sale is and how to run one successfully is essential. How to run a successful flash sale Reasons flash sales fail and how to avoid them How to leverage flash sales Strategies to maximize flash sales Importance of POS system when setting up a flash sale campaign What Is a Flash Sale?

POS 52

POS eCommerce Merchant Services Social Media 52

BigCommerce

DECEMBER 13, 2017

But Amazon’s dominance offers an upside that is proving lucrative for savvy ecommerce pros who have figured out how to make Amazon work for, not against them. Amazon’s control of market and mindshare isn’t a closed ecosystem. You simply have to know how to play the game. They can be advertised using PPC.

Shipping Costs 414

Shipping Costs Marketing Merchant Services SEO 414

Shopping Signals

FEBRUARY 5, 2019

— February is a great month to think about ecommerce traffic generation strategies. The holidays are over, your yearly review is done, and you’re planning out how to grow your business through the next year. And ecommerce traffic generation strategies is an area that you definitely do not want to ignore. Final Thoughts.

eCommerce 93

eCommerce SEO Social Media PPC 93

Shopping Signals

OCTOBER 26, 2016

How Tools & Services Can Help You Confidently Make Decisions Based On Your Analytics Data . Do you utilize your analytics data to make decisions about how to manage or improve your website? Once Gabriella came onboard, they started to put a pretty aggressive PPC strategy into practice. Influencer Marketing.

eCommerce 75

eCommerce PPC Shopify Social Media 75

BigCommerce

APRIL 20, 2018

This is important for retailers and advertisers to follow so they can understand how they should divide up their marketing dollars. We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand. Let the showdown begin.

Merchant Services 419

Merchant Services Shipping Costs SEO Information 419