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COVID-19 Impacts on eCommerce Marketing Key Performance Indicators

Inflow Insights

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. Mostly we’ve seen organic positions maintained or continuing to improve with many of our clients.

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eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s. Of course, you also have the standard KPIs associated with pay-per click (PPC).

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Our Winning PPC Strategy for eCommerce: How We Increased Google Ads ROAS by 76%

Inflow Insights

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. The eCommerce PPC Strategies We Implemented for a 9.89x ROAS.

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Amazon FBA Private Label: The Ultimate Guide to Succeed

Algopix

With minimal upfront costs and the ability to scale gradually, entrepreneurs can enter the e-commerce market with relative ease. Listing Optimization: Optimize product listings with relevant keywords, high-quality images, and persuasive descriptions to improve search visibility and conversion rates.

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Japanese Digital Marketplaces are Hot! What to Know About Setting Up Shop

Retail TouchPoints

Growth markets include food, personal care, fashion, beauty products, toys, electronics and furniture amongst many other categories. Japan’s cross-border ecommerce market is growing as well: today it’s a $2 billion (USD) market, estimated to reach over $5 billion in 2030, and where new opportunities lie for U.S.

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Using an Innovation Litmus Test to Find a Great eCommerce Digital Marketing Agency

Inflow Insights

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

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Our Strategy for Building One of the Best eCommerce Agencies

Inflow Insights

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. In the next sections, I’ll dig into how we’re using the opportunity presented by natural growth.

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