Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

PPC 109

PPC eCommerce Marketing SEO 109

BigCommerce

FEBRUARY 1, 2018

There are a lot of ecommerce resources that are publicly available. Need some simple graphic design help for a logo, PPC banner or social media ad? Improve your email marketing. Are you using your personal email for marketing? Share resources. Everett Sizemore, Director of Marketing, Inflow.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Store Growers

JULY 14, 2023

Disruptive Advertising Best for: Mid-size to large businesses, especially for those looking for a full-stack marketing services provider. Services : Full-stack of digital marketing services. Those include PPC management, paid social, eCommerce, analytics, lifecycle marketing, eCommerce, Growth Marketing, SEO, etc.

Social Media 91

Social Media SEO PPC Management 91

Shopping Signals

MARCH 16, 2023

In this article, we’ll take a look at the risks of focusing solely on paid traffic and ignoring SEO for ecommerce. When it comes to driving traffic to your website, there are two main options: pay-per-click (PPC) advertising or search engine optimization (SEO). Overview Of SEO SEO is an essential part of ecommerce marketing.

SEO 52

SEO eCommerce PPC Payment Services 52

Omnisend

APRIL 28, 2023

Improved brand strategy The more you learn about how to sell online, the more you’ll learn how to collect consumer insights and create actionable strategies. Ecommerce makes it easier to provide customer support, respond to customer complaints, and collect feedback. Promote online This involves building an ecommerce marketing strategy.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Omnisend

APRIL 28, 2023

Improved brand strategy The more you learn about how to sell online, the more you’ll learn how to collect consumer insights and create actionable strategies. Ecommerce makes it easier to provide customer support, respond to customer complaints, and collect feedback. Promote online This involves building an ecommerce marketing strategy.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Omnisend

SEPTEMBER 6, 2021

Mastermind behind eCommerce Masterplan, a resource hub and online summit for brands, she runs two award-winning podcasts, has written 5 books, and is a sought-after keynote speaker and panelist across the industry. With over twenty years of marketing experience under her belt, Chloë is a force to be reckoned with.

eCommerce 148

eCommerce Books Marketing Merchant Services 148

ROI Revolution

JANUARY 3, 2020

How can you improve your overall growth? Join paid search specialists Alex Wynn and Hallie Altman as they interview subject matter experts, tackling developments in digital marketing on a new hot topic each episode. Stay tuned for these reports to be added to our Resources page! December 2019 Marketing News: Wrapping Up.

Marketing 78

Marketing Social Media Food and Beverages Omnichannel 78

ROI Revolution

JUNE 3, 2020

PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term. Good PPC maximizes your immediate return and optimizing your SEO consistently increases your brand authority over time. Tracking and measuring your SEO and PPC campaigns.

PPC 88

PPC SEO Automotive Mobile 88

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

Inflow Insights

MAY 3, 2019

We’ve previously written case studies and strategy articles (which we link to below) around Google Shopping, but in this piece, we’re diving into campaign setup and execution and linking to our other resources for readers looking for more detail on any particular topic. In fact, Google Shopping campaigns drive 76.4% Conclusion.

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

Groove

NOVEMBER 6, 2018

Increasing your website traffic will lead to growth for your eCommerce store. As an eCommerce marketing agency , we help businesses everyday to evaluate the effectiveness of marketing efforts, learn more about their buyer personas and generate more revenue. How to Increase eCommerce Traffic. Content Marketing.

eCommerce 256

eCommerce PPC SEO Social Media 256

Inflow Insights

SEPTEMBER 16, 2019

You know that live chat is helpful for the customer experience on your eCommerce site…but does your live chat increase conversions ? We’ve noticed that many eCommerce companies are hopeful that the resources they put into live chat are helping to increase sales. Which marketing campaign is an individual chat attributed to?

Live Chat 69

Live Chat eCommerce Mobile Conversion Optimization 69

Groove

JULY 2, 2020

To help your audience find you, we're breaking down two main marketing initiatives: PPC and SEO. PPC, or pay-per-click marketing, involves creating ads that are featured at the top of search results. Paid search is one of the most popular forms of PPC. According to HubSpot, PPC Ads can boost awareness by 80%.

PPC 195

PPC SEO Recommendation eCommerce 195

Groove

NOVEMBER 6, 2018

Increasing your website traffic will lead to growth for your eCommerce store. As an eCommerce marketing agency , we help businesses everyday to evaluate the effectiveness of marketing efforts, learn more about their buyer personas and generate more revenue. Improving site formatting on mobile devices. PPC Campaign.

eCommerce 150

eCommerce PPC SEO Social Media 150

Ecommerce Platforms

MAY 16, 2022

More specifically, we’ll look at: Adscale: A Brief Overview Adscale products and solutions Adscale integrations Adscale pricing Adscale's pros and cons Adscale's resources and reviews FAQs Our final verdict on Adscale. Lastly, Adscale provides you with actionable tips on improving the success of your marketing campaigns.

eCommerce 211

eCommerce Shopify Merchant Services Channel 211

Omnisend

JANUARY 23, 2023

What is an email marketing agency? An email marketing agency comprises a specialized group of marketers. They have the experience, expertise, and access to the best tools and resources to create unique email solutions for their clients. Email marketing This is a full-service email marketing agency.

Marketing 166

Marketing Social Media SEO PPC 166

BigCommerce

DECEMBER 13, 2017

Beyond that, really consider promoting Amazon through marketing channels typically reserved for your own website. They can be advertised using PPC. Proper title, bullet points, description and great images can drastically improve your sales. Make sure you have the bandwidth and necessary resources to take on additional orders.

Shipping Costs 414

Shipping Costs Marketing Merchant Services SEO 414

Inflow Insights

JANUARY 13, 2022

Usually, it means adding more comprehensive, helpful details — like additional copy, product images, and videos (don’t forget the alt text!) — to enhance the page, upgrade user experience, and improve conversion rates. For more guidance on category and product page optimization, check out our complete eCommerce SEO Copywriting Guidelines.

eCommerce 136

eCommerce SEO Recommendation Article 136

BigCommerce

FEBRUARY 13, 2018

Since then, electronic commerce has helped countless businesses grow with the help of new technologies, improvements in internet connectivity, and widespread consumer and business adoption. One of the first ecommerce transactions was made back in 1982, and today, it is growing by as much as 23% year-over-year.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

BigCommerce

NOVEMBER 2, 2017

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. Check out their resources center homepage, including link off to videos, user guides, deconstructions, essays on trending topics and more. Ad Extensions are just one way to improve your Ad Rank. Bid Modifiers.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

Ecommerce Platforms

JULY 31, 2020

There comes a time in any ecommerce seller's journey where you'll want to ramp things up a notch and enhance your online presence. There are many ways to do this – investing in high-converting marketing campaigns, developing SEO strategies, improving your web design, etc. Improve Your Digital Marketing Efforts.

eCommerce 118

eCommerce Web Design SEO Beauty and Health 118

BigCommerce

NOVEMBER 28, 2017

Content + Commerce Integration. Niche PPC Strategies. Influencer Marketing & Social Media Engagement. Focusing on Video Marketing. Facebook Advertising, Amazon, eBay, PPC and Buy Buttons were the most successful channels for online brands this year. Cyber Week 2017 Most Successful Ecommerce Brands.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

ROI Revolution

JANUARY 27, 2020

How can you improve your overall growth? Join paid search specialists Alex Wynn and Hallie Altman as they interview subject matter experts, tackling developments in digital marketing on a new hot topic each episode. Stay tuned for this report to be added to our Resources page in the coming weeks! Let’s Get Digital!

Marketing 78

Marketing Shipping Costs Social Media Games 78

Inflow Insights

APRIL 16, 2019

4 – Our Mobile-Optimized Strategy for Improved eCommerce ROAS. This makes the path-to-purchase cleaner for the customer, and helps to improve your Google Quality Score, too. 12 – Product SKU’s, Part-Numbers, and Model Numbers Are a PPC Specialist’s Dream.

eCommerce 156

eCommerce Mobile PPC Online Retail 156

ROI Revolution

JANUARY 25, 2023

Research shows that 30% of PPC performance is driven by brand messaging and awareness , so if you cut upper-funnel spend now it will harm your long-term growth – especially if you cut right now at a time when many of your competitors are. Christine Schulze, Team Lead, Social Media The economy is on everyone’s mind.

eCommerce 78

eCommerce Social Media SEO Payments 78

BigCommerce

SEPTEMBER 26, 2017

They’re typically linked to popular search keywords, ads, PPC content, banners, and social media advertising campaigns. The content of these pages is specifically tailored to support the message of your marketing campaign and address the intent and interest that your visitor has already expressed by clicking the relevant ad.

Shipping Costs 419

Shipping Costs Payment Services Gifts Social Media 419

Payoneer

APRIL 4, 2023

As more businesses transition to digital platforms to reach customers and compete in the online marketplace, the demand for digital marketing services is increasing. Companies are seeking to improve their online visibility, increase website traffic, and drive sales through effective digital marketing strategies.

Payment Services 26

Payment Services Financial Services eCommerce Banking 26

BigCommerce

OCTOBER 4, 2017

I created this guide for one reason… Search engine optimization is a low-hanging fruit for ecommerce websites. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines. Ecommerce Keyword Research.

SEO 419

SEO eCommerce Gifts Blog 419

Inflow Insights

APRIL 1, 2020

Unlike the business above, they’ve had significant decreases in sales from PPC. Although things are changing rapidly, the current plan is to focus more on marketing essential baby products to meet current consumer buying habits. While most stand pat, we’ve seen some eCommerce companies make cuts to their PPC spend.

eCommerce Marketing 122

eCommerce Marketing eCommerce PPC Marketing 122

eCommerce CEO

AUGUST 19, 2017

There are several ecommerce app categories you need to keep in mind: Website tools – to set up your store and help you manage it. Research tools – to find out about your competitors, identify opportunities in your niche, and learn how to improve your own site and campaigns. Ecommerce Marketing Tools.

Shipping Costs 88

Shipping Costs eCommerce Payment Services Merchant Services 88

FastSpring

APRIL 22, 2020

There are multiple ways to differentiate your service, but implementing SaaS marketing strategies can support and speed up your business growth. Key Benefits of Investing in SaaS Marketing Strategies. Every market, service, or product is unique in its marketing approach, so is SaaS marketing. Content Marketing.

PPC 92

PPC Marketing SEO Subscription 92

Ecommerce Platforms

MARCH 9, 2020

This suggests that the ecommerce market is growing exponentially over time. In the end, this should give you insights on how to improve the relationship with potential shoppers. Your business model should factor in how much the target market is willing to pay. Look at your competitors’ pricing structure.

Shipping Costs 239

Shipping Costs Merchant Services Shopify Payment Services 239

BigCommerce

AUGUST 31, 2017

This is a balancing act between marketing and operations –– two retail departments continuing to better blend as consumer expectations demand seamless experiences. And, since you’ll be ahead of the curve, you’ll have time to step back, take a look at what you’re doing, and then make tweaks and improvements before launching. Plan early.

Marketing 252

Marketing Shipping Costs Multi-channel Channel 252

ROI Revolution

DECEMBER 2, 2021

Globally, consumer electronics ecommerce is expected to grow to $343.34 By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

JANUARY 5, 2022

Home Depot’s quarterly sales surpassed $40 billion for the first time ever in Q2 2021, with the consumer interest in home improvement that surged at the start of the pandemic not going away. Walmart has seen significant ecommerce growth as a result of the pandemic, with ecommerce sales growing significantly throughout every quarter.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

OCTOBER 7, 2021

Globally, consumer electronics ecommerce is expected to grow to $343.34 By 2025, the global consumer electronics ecommerce market is projected to be worth over $511 billion. In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy.

eCommerce 78

eCommerce Social Media Payments Payment Services 78