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Ecommerce Marketing Lessons from Q4 2023 

Retail TouchPoints

Given that Android installs peaked in early November, we’ll reconsider budget allocation for campaigns targeting Android devices during November for our ecommerce campaigns in 2024. Likewise, we’ll consider shifting our iOS budgets until later in November to better optimize the overall performance for this operating system.

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3 Ecommerce Logistics Trends that are Changing Retail Right Now

Retail TouchPoints

The ecommerce industry has experienced rapid growth in recent years, with global sales reaching an estimated $5.8 The same study suggests this trend is only expected to continue: by 2027, the global retail ecommerce market is projected to grow by 39% and surpass the $8 trillion mark. Operational agility.

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Decoding the Algorithms of Amazon: Understanding How Consumer Demand Impacts Ecommerce

Retail TouchPoints

A Consumer-Run Ecommerce World According to eMarketer , this year’s global ecommerce market is expected to total $6.3 In order to thrive in this economic market, it is critical for retailers to dive into consumer data and apply their learnings strategically.

Consumer 274
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COVID-19 Impacts on eCommerce Marketing Key Performance Indicators

Inflow Insights

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. Strained supply chains and delivery times are negatively impacting online retailers.

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11 eCommerce Marketing Automation Systems Compared

Inflow Insights

Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. But given the fast growing plethora of marketing automation systems available, which is best for your business? Detailed Analytics.

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Overcoming Labor Shortages in Logistics with Robotics and Automation to Deliver on Market Expectations

Retail TouchPoints

The demand for robotics and automation across retail logistics is pushed further by the ever-growing global fashion and ecommerce market value. In turn, the shortage of available labor directly impacts the ability to move goods between different parties involved in the supply chain.

Marketing 244
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10 Best eCommerce Marketing Automation Systems Compared

Inflow Insights

But, with such a fast-growing list of eCommerce marketing automation systems available, how do you decide which one is best for your business? We present our marketing automation comparison guide. Features to Compare in Marketing Automation Software. Inflow’s eCommerce Marketing Automation Software Comparison.