article thumbnail

Beauty Ecommerce Marketing: The Must-Know Trends to Grow Your Beauty Brand

Omnisend

If personalization is akin to using the name of the person when talking to them, hyper-personalization is using their name and talking to them at the right time, armed with the right product or recommendation. Embracing cosmetic and skincare ecommerce trends goes a long way in boosting your store’s relevancy. Sounds complicated?

article thumbnail

Smash-and-Grab Is Only One Part of a Retailer’s Loss Prevention Story

Retail TouchPoints

In fact, according to the 2023 National Retail Security Survey conducted by NRF, Appriss Retail and the Loss Prevention Research Council, 68.8% Just last year, in the National Retail Security Survey, retailers reported $112.1 of retailers believe external theft unrelated to ORC was more of a priority in 2023 than 2022.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

11 Powerful B2B eCommerce Marketing Strategies to Reach Your Ideal Buyers

Inflow Insights

Before anything else, we recommend scaling content production to target all of your important customer segments. Pinpoint this by looking at the organic keywords your website is getting clicks for in Google Search Console , running surveys to customers, and doing more keyword research. B2B eCommerce Marketing Strategies for PPC.

B2B 107
article thumbnail

How To Improve Customer Experience: 5 Tips

Groove

Understanding your customers and your audience is at the core of inbound marketing , which is the ideology of attracting, engaging and delighting customers. We recommend creating buyer personas to account for the various personalities of your audience. Identify Your Customers' Biggest Pain Points. To put it simply, they can't.

article thumbnail

11 Powerful B2B eCommerce Marketing Strategies to Get Your Ideal Buyers

Inflow Insights

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78
article thumbnail

It’s Time to Rethink Ecommerce Marketing – Customers Want to Talk, Not Just Listen

Smile.io

Using SMS as a form of conversational marketing is an effective way to create genuine connections with your customers and build positive rapport for your brand. After launching the ecommerce text message quiz, Beardbrand saw a 26 percent click-through rate and 12 percent conversion rate.

article thumbnail

Capitalizing on Livestreaming’s Growth Potential: Expert Advice for Newbies

Retail TouchPoints

Livestreaming, also known as live commerce, is still emerging in Western markets, particularly when compared to the booming Chinese livestreaming market. The firm predicts that the livestreaming ecommerce market for the country will total $32 billion by the end of 2023, nearly triple its 2021 size.